This study investigates the impact of the Times of Zambia gender policy on journalistic practices. The policy was formulated to address issues of representation of women both in news coverage and at an institutional level. In spite of the implementation of the editorial gender policy, no change in gendered representation is evident. As a media practitioner and a Zambian woman concerned with social justice, I set out to investigate the impact of this policy on journalistic practices. The study is informed by a Cultural Studies approach to media studies, specifically drawing on the 'circuit of culture' (du Guy et ai, 1997) and focused on two specific 'moments', namely representation and production. Data was collected using two qualitative methods, namely document analysis and semi-structured in-depth interviews. The document analysis established that this policy is informed by a liberal feminist approach to media and identified the weaknesses in its formulation. The subsequent semi-structured in-depth interviews probed the practices and perceptions of male and female journalists and editors in relation to the degree of change in gendered representation in the news. This study finds that the editorial gender policy at the Times of Zambia has not had any significant impact on the journalistic practices and it probed the reason for this lack of effectiveness. It argues that this can be partially attributed to the orientation of the policy within a liberal feminist paradigm which neglects the internal and external factors that influence the representation of women and men in news production. Further, this position ignores the societal structures and power relations which impact, albeit unintentional, on the treatment of news. Inter-organisational factors such as profit maximisation, political interference, the use of news values and news beats are identified as leading to the exclusion of representations of women in hard news. At an intra-organisational level, lack of importance attached to the policy by senior staff and their attitudes to news production in general have meant that the policy was not enacted or ensured in any meaningful way. The study also established that the patriarchal values that characterise Zambian society influence journalists ' and editors' treatment of news, thus making the implementation of the policy ineffective. / KMBT_363 / Adobe Acrobat 9.54 Paper Capture Plug-in

Normative professional journalism and the need to re-evaluate the structural social context of journalism practice and its role in emerging democracies has led to the increased scrutiny of journalists and their relationship to news sources. This study conceptualises the relationship between journalists and news sources as a dual process of consensus and conflict of interests in the newsgathering practice in Zambia, an emerging democracy. The study suggests that journalists actively pursue powerful individuals in society such as those in government, pressure groups and business as news sources who have been available and suitable in the past. Journalists’ view of society as bureaucratically organised and the short turn-around time of news production are among the organisational factors attributed to this tendency. This study adopts a sociological approach to investigate the journalist-news source relationship at The Post, in Zambia, by factoring in the perspectives of social organisation of newswork and political economy. Whereas the social organisation perspective focuses on the organisational and occupational demands of journalists, political economy reinforces the larger context of journalist-news source interaction in a society. Additionally, the social constructivist theory, which is premised around the idea that the agenda and content of journalism production, is in part a product of non-journalistic social factors is useful in understanding the various influences on the relationship. The study investigates the nature of the journalist-news source relationship using two diametrically opposed views – the dominant (exchange) and competitive (adversarial) paradigms. This is aimed at establishing whether the relationship is an exchange or adversarial. While the latter relationship is common in liberal democracies where the media are seen as part of elite structures with considerable power on their own, the thinking is that inequalities in resource distribution and political power generate social tensions in developing countries that require media to be carefully managed. Using qualitative semi-structured interviews and observation methods, this study establishes that while the adversarial role has an attraction for the journalists investigated, the exchange model comes closest to describing the nature of relationship they share with their news sources.

Roles of various constituent elements of Strategic Leadership address deep and continuing issues relating to the creation and development of any organization. What is required to help firms successfully navigate the dynamics and uncertain environment in which they compete today to be successful is addressed. The founding in July 1991 of The Post, a privately owned Zambian newspaper, provided a unique opportunity to investigate the roles that various constituent elements of strategic leadership have played in its success. This is largely because much is already known about how state-owned media are managed, financed, and sustained by the state itself, which is fully involved in their re-capitalization and operating costs. The themes identified are at the heart of current debates about the capacity of private organizations to respond to new expectations, market realities, no state funding, globalization, technology, and a long list of other challenges so as to become market driven enterprises. The case of The Post is seen to present a story of an enduring publication in times of political, financial, social and other adversities and the research participants have no illusions about the success of the publication. The case study of The Post also gives useful insight into the many challenges and obstacles faced by the newspaper. It offers examples of determination, focused courage and innovation, complemented by strategic leadership. This was done by means of what emerged from the insight and experiences of the six research participants that were part of the founders of the newspaper and those associated with the development of the newspaper since its inception.

This study investigates Zambians’ construction of identities based on their following of the English soccer premier league. The study seeks to understand how Zambian supporters of this league construct their identities based on their encounter with foreign teams/players and how they appropriate the meanings obtained through such viewing in their daily lives. The study is informed by the theories of fandom. Using an ethnographic critique of the media imperialism thesis, the study attempts to explore the meanings that the fans of the English soccer league in urban Lusaka make of the mediated soccer games, while in and outside the viewing spaces – the bars – where the games are ritually watched in groups. Based on the qualitative methods of focus group discussions, individual in-depth interviews and observations, the study probes the phenomenon of the consumption of English premier league football in countries abroad, focusing specifically on the experiences of fans in Lusaka, Zambia. Observation of this phenomenon in Lusaka reveals that fans find pleasure in the tactics that the teams in the league display, the professionalism of the players, goal scoring and self-empowerment for the few women supporters. This study probes these issues in greater depth. The foremost conclusion of the research is that it neither completely rejects nor accepts the media imperialism thesis. Instead, meanings should be understood within the context of the lived experience and reality of the fans.