My research examines how Africa is represented within the meaning-making arena of travel journalism specifically focusing on the travel publications Travel Africa, Getaway and Africa Geographic. The principal focus for many postcolonial theorists is the (mis)representation of “less-developed”, “third-world” countries, often focusing on literature in the creation and maintenance of structures of discursive oppression. I have used the work of postcolonial theorists Said (1978), Spurr (1993) and Pratt (1992) to form the theoretical foundation of my analytical framework. A discourse analysis of the magazines for the years 2006 and 2007 reveal Africa to be a discursively constructed cultural package. Touristic understandings of what constitutes ‘real’ African experiences are underpinned and portrayed through eloquent and articulate descriptions or imagery which interpellates the prospective Western traveler. To borrow Spurr’s (1992) terminology Africa is portrayed as ‘absence’ metaphorically or through the rhetorical strategy of negation in an attempt to create a void which can only be filled through intervention by ‘the civilized’. However, in addition to this, the magazines offer active systematic proposals to foster change and appeal to audiences to trans-code representations, a notion that postcolonial theorist Elfriede Fürsich (2002) has discussed in studies focusing on television travel journalism. I am arguing that in some instances the travel journalists in these magazines challenge conventional, traditional journalistic practices in order to create more balanced representations of the African continent. It is these forms of writing that can harness social change and represent African people, places and politics in alternative depictions. These strategies may include various narrative or linguistic techniques such as an altering of the conventional, commercial travel discourse, or an increased and liberated feedback loop between the publication and its readers. / Thesis (M.A.)-University of KwaZulu-Natal, Pietermaritzburg, [2010]

This qualitative study features in-depth interviews with selected continental African journalists and offers exploratory insights into how they perceive themselves in terms of their journalistic roles and/or sub-identities with regard to the New Partnership for Africa’s Development (NEPAD). The study also examines correlations between their perceptions and their news stories on NEPAD. Grounded in the libertarian and social responsibility theories of journalism, and reading these theories from the standpoint of Africa, this study posits the neutral, watchdog, social agenda and development journalism sub-identities to explain the respondents’ journalistic identifications. Hence, the study explores how the journalists respond to NEPAD’s (pan)-Africanist and development journalism interpellations. The study draws on postcolonial theoretical perspectives to address questions concerning African identity and the wider NEPAD/African context of research. Findings indicated that the journalists perceive a role for themselves as neutral-objectivist information disseminators as well as social agenda enactors that conscientise their readers about NEPAD. Thus, the journalists tend to implicitly portray a pluralistic understanding of their roles that enables them to balance the ideals of journalism against the development and Africanist aspirations of NEPAD. Although the journalists were found to uphold oppositional stances towards NEPAD, they do not question it from outside of its own neo-liberal discourse. In fact, they still represent themselves as aspiring to its Africanism and remaining sympathetic to its development plans. Overall, they exhibit multiple identifications, and yet they often tend to lean towards their neutral-objectivist journalistic sub-identity. Ultimately, they prioritise the dominant libertarian-professional model of journalism over and above NEPAD’s interpellations. The study also examined the journalists’ interpretations of what they do and the apparent translation of this into their stories. Although in both their stories and interviews discourse they showed a broader orientation towards libertarianism, the findings show that the link between the two is not straightforward.