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The Effects of Operation of Public Relations on Corporate Image and Customer Satisfaction---Using A Case of ¡§Kaohsiung Rapid Transit Corporation¡¨Lin, Chien-Hung 20 August 2008 (has links)
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A study on the Formosa MICE Corridor learning space created by cooperating between public sector and private department and the peoples attitudes in KMRT Formosa Boulevard StationLiu, Yen-Hsien 11 September 2012 (has links)
In the beginning of 1990, there is a trend of thought, ¡§public-private
partnership¡¨. Public departments hope to cooperate with private departments with a
view to establishing another partnership. There is an internationally-distinguished
public art, Dome of Light, at the intersection, MRT Formosa Boulevard Station, of
two lines. The MRT Formosa Boulevard Station created a new space and a new
landmark in Kaohsiung. The cooperative system of universities and industries
collaboratively constructed a learning-typed space, the Corridor of MRT Formosa
Boulevard Station. With the horizontally two-way communication participation
forming a consensus, the cooperative system of universities and industries is mutually
in charge of responsibilities and shares in advantages so as to create values of
sustainability for the society. Providing artistic performances, the Corridor of MRT
Formosa Boulevard Station has altered the public¡¦s impressions on making use of the
space of MRT Formosa Boulevard Station. The research explores the public¡¦s attitude
about learning space and was done by attitudinal theory made by Sears, Peplan and
Taylor(1991). The statistic analysis of the research is done by descriptive statistics,
one-way ANOVA and the related materials.
There are four purposes of the research. The first purpose is to know if the
public knows the implementation of the construction of the learning-typed space
collaboratively created by the partnership of public and private departments. The
second is to know the public¡¦s impressions on making use of the learning space,
including the relevant curricula, symposia, activities and showcase artistic works.
Furthermore, the purpose three is to know the public¡¦s contentment after the
participation. Finally, the fourth explores obvious relation between interviewee¡¦s
knowing and background information. After the self-made questionnaires were
revised by the professionals and analyzed by efficiency and credibility, they became
formal. There are 296 effective questionnaires, and the questionnaire retrieval is at
98.66%. The research includes two assumptions: (1)Assuming that the interviewee¡¦s
knowing of the Corridor of MRT Formosa Boulevard has obvious differences between
behavioral intentions. (2)Assuming that the interviewee¡¦s impressions on the Corridor
of MRT Formosa Boulevard have obvious differences between behavioral intentions.
The research has discovered that it effectively changed the impressions on the
use of the MRT space by the continuing education of Open University of Kaohsiung
and the activities of public departments. In the aspects of conclusions and suggestions,
I hope KRTC to open a channel of communication for cooperatives in order that the
both can advantage by horizontally and friendly two-way interaction. I suggest that
the Corridor of KMRT Formosa Boulevard center on the industry of health service,
the information of relaxing tours combining art, and the curricula of spiritual
development. Let people in the fast-paced city have a secret base to relax. Let busy
people set out on a journey! Re-depart¡K!
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