The goal of this thesis is to describe and explain the process of comeback of the Czechoslovakian trademarks and products from the time of socialism. The thesis is divided into the theoretical and the practical part. The beginning of the theoretical part focuses on the genral introduction of the "ostalgia", including the brief description of the process of "ostalgia" in other countraies of the former Eastern Block. Another part of this thesis focuses on the reasons why today´s population of Czech republic tends to these nostalgic memories. What´s the reason of the comeback of trademarks like Kofola, céčka, botas etc. Why do people tend to these old trademarks and if it is somehow connected with people´s wish to get the time and way of living in socialism back. Or if this is just the regular nostalgia or the real "ostalgia"? The practical part of my thesis consists of the questionnaire regarding the "ostalgia", the fact hbow the middle generation remembers their youth in the socialism, how they feel about the comeback of the old trademarks or if there´s some more former trademarks they wish to come back. The questionnaire was also presented to a young generation to be able to compare the different opinions of two generations. The final part of the thesis consists of the analysis of the questionnaire and its results.

The aim of this diploma thesis is to conduct a financial analysis of the company Kofola a.s. In the theoretical-methodological part, thesis deals with the definition of financial analysis, its purpose and nature. Additionally, sources of information for financial analysis, methods of analysis and selected differences between Czech accounting standards and IFRS are described. In the practical part, the analyzed company Kofola a.s. is introduced and its financial analysis is conducted by selected financial analysis methods for years 2008-2012. Kofola a.s is also compared in terms of financial performance with two competitor firms using the Spider analysis.

The objective of the Master's Thesis is an analysis of the marketing communication of the product 0,5l Kofola apricot. The thesis is divided into two parts: the theoretical and the practical one. In the theoretical part, there are basic terms, such as communication, the forms of commercial communication and new trends in the field of communication. The practical part contains a detailed description of the company Kofola a.s., its portfolio, its competitors and in this section, there are analyzed marketing communication of the launch 0,5l Kofola apricot. The main part covers a questionnaire survey. Based on the results, the author provides recommendations for improvement of the marketing communication and also recommendations for the future strategy of Kofola.

Vinea is a traditional Slovak brand of grape-flavoured non-alcoholic beverage. It is owned by one of the largest producers of soft beverages in Central Europe - Kofola Group. Kofola is expected to launch the brand in the Czech market in the near future. This thesis deals with identification of Kofola's current position on the market and with formulation of an advisable launch strategy for Vinea. An online survey was used in order to acquire information necessary to formulate the strategy. The survey results can be found in the thesis. The theoretical part of the thesis contains a description of the most commonly used theoretical concepts related to situation analysis, strategies and brandbuilding.

The theoretical part of this thesis contains the general characteristics of the Kofola company, aspects of personal selling and the most important atributes of a successfull sales representative. The fourth chapter is focused on the review of the personal selling by the Kofola company and the fifth chapter summarizes concrete activities and specifics of the workweek of the sales representative of this sompany. The sixth chapter decsribes instruments of sales promotion often used by the Kofola company: special offers for customers and consumers. The last part of this thesis is focused on the performance measurement of the sales representatives, which is a part of a motivation system of the Kofola company.

Valuation of Kofola, a.s. company to the date of 1. 1. 2009. Determining the firm value by the DCF method with the support of various analysis. Assessment of actual valuation style and methods.

The master thesis Valuation of the company Kofola a.s. is divided into two main parts. The first part deals with the basic theoretical fundaments of business valuation. The basic terms of business valuation, purposes of valuation and its process is described within this part. The practical part aims to finding Kofola a.s. market value The strategic analysis, the financial analysis and the analysis of value generators which enabled the creation of financial plan contributed towards the finding of market value. The final income valuation is created by the DCF entity method.

Jahoda, J. Kofola ČeskoSlovensko, a.s., Fundamental analysis. Diploma thesis. Mendel university in Brno, 2017. Diploma thesis deals with the buy-side fundamental analysis of the publicly traded company. The analysis is followed by a top-down approach. First, macroeconomic factors that affect the intrinsic value of the stock are analyzed. Then industry and company factors are analyzed. The result of the thesis is the determination of the intrinsic value of the stock and its comparison with the current market price on the stock exchange. Further, the verification of the underpricing that occurred at the primary issue of the stocks on the stock market. Subsequently, there is made the investment recommendation with an annual horizon.

The first part of the thesis describes the theories of international marketing. The second part deals with analysis of the company and brand Kofola at the Czech market, and summarizes the basic specifics of the company's expansion to Slovakia, Poland, Hungary and Russia. The final part is devoted to analysis of Austrian soft-drinks market and drafts a strategy for Kofola there.

This dissertation deals with marketing communication of three brands: Coca-Cola, Pepsi and Kofola on the Czech market. The aim of the work was to analyse and assess the current state of marketing communication of these three brands and with the help of research among consumers to propose activities that could help them in their communication. Information from consumers of cola based beverages of these three brands were gathered by means of a questionnaire survey.