This graduation thesis deals with a detailed study of electronic commerce. The development process of e-commerce is described from the early ages of internet trading in the world and in the Czech Republic. The thesis also presents various types of electronic commerce and the practical part of the thesis provides practical examples of two enterprises and describes their life cycle from the foundation up to the effective functioning in practice. In the conclusion of my thesis, a suggestion of an innovative feature is created by a practical application, and is embedded into the internet trade.

Diploma thesis entitled Trading on Internet Auctions deals with the analysis and comparison of important international and Czech internet auctions. Under examination are not only important auctions in terms of number of users, but also those that surpass other interesting business solutions and innovative thinking. The diploma thesis is divided into three chapters. The first chapter, entitled Establishment and Development of e-commerce describes the most important events and milestones for the development of e-commerce and the subsequent emergence of online auctions. The second chapter is specifically devoted to the analysis and comparison of foreign auction sites. The third chapter focused attention on the Czech auction sites, including the legal aspects that are related to trading on internet auctions. The whole thesis ends by conclusion and evaluation of reaching the given object.

This master thesis pursues a business model of an online store's international expansion in Europe. According to theoretical backgrounds, it evaluates the state of currently used methods of today's expansion strategy. Further, a management plan for systematic expansion is being proposed along with risk mitigations, stabilization of current international operations, and a proposal of a technological-information solution for data science.

This diploma thesis considers with describing of methods and procedures used in process of production and building successful web projects. Main spheres of interest are e-business strategy, strategy of internet marketing and procedures of managing customer relationship. Theoretic notes are demonstrating on practice example of project management in case study which describes application of internet shop.

The goal of this master’s thesis is to suggest a business plan of development for e - shop expansion, that sells japanese kitchen knives. The theoretical part describes the forms of business, the method of composing a business plan and the requirements for establishing an e – shop. In the analytical part, the contemporary situation of the e – shop Jakuno is described and the situation of e-commerce in Czech Repulic as well. The conclusion of this thesis deals with the business plan itself and proposes its suggestions for improving the company efficiency.

This diploma thesis deals with the identification of the effect of e-commerce and relevant influenced factors in the case of manufacturing Small and Medium-sized Enterprises (SMEs). The observation is specified mainly for SMEs as such, for Slo-vak SMEs, and partially for SMEs from EU countries. The theoretical part creates a full-fledged background for the following observations. The practical part consists of a gradual observation focused on the state and impact of e-commerce on Slo-vak manufacturing SMEs and additional observation of the selected company from the relevant segment, for a more detailed view of the issue. Moreover, it in-cludes addressing the issue with analysis of various financial indicators, selected comprehensive financial analysis, and, last but not least, various descriptive ob-servations through which the results are provided, linked to the impact of e-commerce on a given business segment. These findings are finally discussed, and relevant conclusions are drawn, in the final part.

The objective of the thesis is to inform about new trends in internet marketing and its application for creation of the marketing strategy of the beginning internet shop Originálníbrýle.cz. In the first part, I compare e-commerce in Czech Republic with other states of European Union. In this part I also explain traditional marketing terms and their adaptation to changing environment of internet. In the second part of the thesis, I analyze the market on which the internet shop is trying to succeed. I also carry out a questionnaire survey that is supposed to unveil additional information about customers. In this part of the thesis, I create the marketing strategy. In the end of the thesis I introduce which of my recommendations the internet shop executed. I also state their overall output.

This diploma thesis is based around SMS module for free e-commerce solution. Because of big amount of e-commerce platforms, this dissertation focuses on creating generic solution of SMS module, which will be easily modifiable across individual platforms. The SMS module is used to notify administrators or customers about order changes. Module also contains effective SMS marketing tool, which allows, for a low price, targeting ads in a form of SMS. Including a whole lot of other functions, like statistics, history of outcoming messages, optional language mutation and other settings requested by customers.

This Master’s thesis investigates with problems of electronic shop optimization for Textil Soldan.cz company. Based on the analysis of the electronic shop solution proceedings for electronic shop credibility and competitiveness enlargement are proposed.

The aim of the thesis is to make a model of dialog interface for e-commerce, for companies entering the e-market, or to help companies which doing business on the Internet to improve communication with customers. In this thesis are described in detail the variol formo f dialog interface. The analysing part mainly deals with all kinds of dialog interface of e-business. The proposing part recommend solutions under various forms of business.