Family ritual manuals were lithurgical texts whose aim was proliferation of Confucian doctrine into the daily life of Vietnamnese population. This thesis describes the environment and circumstances under which the individual manuals originated and developed, and subsequently the nature of the Vietnamese manuals themselves. The following part of the thesis analyses funeral rituals in the most common family rituals manual in Vietnam, Thọ mai gia lễ. The aim is to compare the Vietnamese text with the best known model for manuals devoted to family rituals - the Family Rituals Manual by Neoconfucian philospher Zhu Xiho, and to expose and interpret the identified differences.

This master thesis focuses on the impact of Chinese culture on marketing strategies of selected companies in China. According to statistics, a large number of subjects coming to China and aiming to conduct business here faces failure and is forced to leave this market subsequently. Considering significant differences between the western and the Chinese culture, we have to think of the question if this failure is a consequence of these subjects not being able to understand the Chinese culture and the way it affects consumers in China. The aim of this thesis is to evaluate the influence and importance of the Chinese culture on marketing applied to Chinese market, including concrete description of how can the Chinese culture affect the work of marketers in China.

Citation Confucian ethical principles in managing Asian companies: Diploma Thesis / Marcela Žuchová; supervisor: ThLic. Mgr. Denisa Červenková -- Praha, 2014. -- 86 p. Abstract The thesis "Confucian ethical principles in managing Asian companies" will present the ethical principles of Confucianism that affect the current management of Asian companies at Eastern Asia. The work will introduce with history of Confucianism, its influence on the culture in Asian countries and with some dominant elements, which over the centuries strengthen to certain ethical standards determinating the way of today's management of Chinese, Korean and partly Japanese companies. Many of these companies do operate in western countries with different cultural tradition based on Christianity. Presenting of some ethical principles in Asian management in the context of cultural traditions allows for deeper intercultural understanding. Keywords Ethics, Confucianism, Confucian Ethics, Management, Cross-Cultural Management, Cross- Cultural Psychology

Second and one-and-half generation of the Vietnamese migrants is a very specific part of the Vietnamese in the Czech Republic. There are several differences between the second and the first generation, i.e. between young Vietnamese and their parents. However, they are similar in many ways. The aim of this master thesis is to discuss the situation of the second and the one-and-half generation of the Vietnamese migrants in the Czech Republic and to show some of the differences between the young generation and the generation of their parents. This work also tries to check some of the well-known claims about the young Vietnamese in the Czech Republic. The work consists of two main parts. The first part is theoretical and it is based on the literature and other scientific resources. It deals with the history of Vietnamese coming to the Czech Republic. It explains how the second generation finds itself in the Czech Republic. There were several waves of the migration and each of them is different in many ways. The work also includes the chapter about the influence on the Confucianism on the Vietnamese education. The influence of the Confucianism on the Vietnamese society can be seen until these days. The education of the Vietnamese children at Czech schools is also mentioned. School is a very important...

The aim of this thesis is to introduce and analyze not well known literary genre of mongyurok. Literary genre of mongyurok firs appeared in late 15. century on Korean peninsula. This diploma thesis is also focused on analysis of korean scholar Im Che's work called Wǒnsaeng mongyurok. For the purpose of this thesis, there is a typology of the genre mentioned above, created on the basis of seven different works of the genre, described in the first chapter. This typology was used for better analysis of the Wǒnsaeng mongyurok and for comparison of genres of mongyurok and mongjaryu sosǒl.

The topic of this work is water deities under the Nguyễn dynasty (1802-1945) in the context of state's relationship with local deities. Vietnamese rulers were striving to integrate locally worshipped deities into the state cultic system throughout Vietnamese history, and these efforts climaxed under the Nguyễn, the last Vietnamese dynasty, whose state cult stemmed from older Vietnamese tradition of the Confucian repertoire. Based on study of primary sources this work addresses the relationship of state power and local deities in 19th century. This relationship was differentiated, dynamic and full of compromises, despite the proclaimed state's power over local deities. Focusing on water deities and trying to classify them the state power's tendency to penetrate remote parts of the realm as well as its lowest administrative levels through official recognition of local deities is apparent. Within this process local water deities were transformed from ambivalent nature deities into quasihistorical heroes embodying state promoted Confucian values. These tendencies are apparent in the case of specific water deities, brothers Trương Hống and Trương Hát, worshipped in Bắc Ninh province in the north Vietnam. Key words water deities, religion, Vietnam, religious policy, Confucianism, Nguyễn dynasty

World's largest business center is now located in East Asia, which is also the place of Confucian origin..Asian cultures influenced by Confucianism are known for their "inner strength" and stability. Trade in these countries flourishes as nowhere else in the world. The way of life and perception of social values, according to Confucian values significantly affected the business culture of these countries. This thesis describes the attitude and behavior in business and economic activities of Confucian citizens. How Confucianism contributed to the present form of business conduction, practices, culture and etiquette in China, Vietnam, Korea and Japan.