This essay highlights the resonance that occurs between place, narrative, and storyteller. The study's object of knowledge is the phenomenon of genius loci and the oral storytelling tradition. Genius loci is the idea that a place has a spirit or aura that is created and effected by the actions and presence of humans. It is an intangible cultural heritage, rooted in the physical place. The subjects of study are the storytellers in The Land of Legends and their experiences of telling stories in culturally historic places. In the present study storytellers participated in focus groups and individual interviews to discuss and share their experiences. This essay argues that when the storytellers perform a local legend, on the site where the story is said to have taken place, it activates and becomes a part of the place genius loci. Storytelling has the ability to give people access to layers of cultural heritage that otherwise would remain hidden. The present study wants to show that oral storytelling and genius loci are important aspects of the intermediation, preservation, and development of our shared cultural heritage. This is a two years master’s thesis in Museum and Cultural Heritage Studies.