The diploma thesis focuses on communication and marketing strategies of the Herbář TV show. The main aim of the theoretical part is to introduce the topic therefore it contains the characteristics and categorization of the show and its position among other culinary programs. It also summarizes the basic theory of internet communication, social networks and marketing. The methodological part presents research questions, goals and research methods. Research variables are explained here. The practical part includes the research itself. It aims to map the communication channels of Herbář with the help of descriptive analysis, quantitative content analysis and qualitative analytical-comparative methods. It also aims to describe in which ways and in what language the show communicates with its audience and what type of content it offers. The work summarizes which marketing trends can be traced in the case of the show with a special focus on social media. All the findings are supported by specific examples. KEYWORDS electronic communication, media, social networks, Herbář TV show, language resources, advertising, gastronomy

The aim of this thesis was to examine the conditions for democratic bildung-oriented education for students in the school science discourse. This is something that the Swedish curriculum is based on and thereby the education should develop students' capacity for social, political and cultural awareness. The theoretical framework used is grounded in critical didactics and feminist theories which assume that students should feel involved and get their voices heard. The Swedish national test in chemistry (2009-2012) and student answers (198n) from one of the items in the 2009 test have been analyzed using discourse analysis. The first study explored the norms and values present in the national tests in chemistry, in relation to people, society and nature. The second study focused on student’s evaluative language in their free-text answers to one of the items. Thereby attitudes in student answers were projected in relation to the norms and values found in the first study. Finally, the student answers were used once more in a third study, where students’ positioning in relation to the scientific discourse in the chemistry test (2009) was explored, as well as which feminist figurations these subject positions express. The results show that the national tests harbor an elitist image and anandrocentric bias.The normative message is that students should adopt an objective, rational, non-judgmental and non-emotional role. Topics connected to young people’s everyday life, that might interest students, are rare. Contrary to the normative messages mediated by the tests, students use evaluative and embodied language to a high extent in their answers. They choose to write about topics that are close to their everyday life and they show that they are emotionally engaged. Through feminist figurations theories used in the third study one can see how the student-subject positions offer resistance in different ways. This is shown in their criticism of science and technology, human society and nature. The students' responses have embraced an embodied chemistry that can be interpreted as teaching based on bildung and deliberative discussions.

This diploma thesis, Didactic exploitation of the francophonie on the islands of the Indian Ocean, resulted from insufficient outcomes of a questionnaire focusing on the francophonie and francophone facts of the overseas territories located in the Indian Ocean. The diploma thesis consists of three main parts which are subsequently divided into subchapters. The first part explains the choice, focus and targets of the questionnaire and provides its evaluation as well. The theoretical part aims at clarifying and defining receptive and productive competence from a didactic viewpoint with regard to language level A2 and B1, given by CEFRL. The practical part follows with a description of created worksheets always containing exercises that aim firstly at receptive competence- reading, and then at productive competence- writing. Texts together with exercises focus on geographical facts, culture and tradition, language situation and language oddities of the following French overseas territories in the Indian Ocean: Réunion, Madagascar, Mayotte, Seychelles, Comoros, and Mauritius. KEYWORDS the Indian Ocean, language oddities, creole, overseas territories, francophone, worksheets, receptive and productive competence, language level, language resources

Title: Using elements of art education in teaching German as a foreign language (with a focus on drama pedagogy and work with picture book "Queen of Colour" by Jutta Bauer) Summary: My thesis is focused on integration of aesthetic elements into a German language lesson. Such elements help to improve students' language resources and language skills and they also help to develop their personality. The subject of my work is relation between the language and art - particular art education, namely dramatic, musical, and literary - partly - art education and their application in a foreign language lesson. This thesis is based on the theory of drama pedagogy and on analysis of an authentic foreign language literary text, namely on the picture book genre. The topics in the practical section are taken from artistic sources and were tested in particular sample lessons. Keywords: Aesthetic elements, Drama pedagogy, Music, Visual Material, Literary Text, Project-based Learning, Language resources, Language skills

The aim of this thesis is to analyze, from general didactic perspective, specifics of French language teaching of adolescent as well as adult students at the beginner level. More specifically, socalled FLE teaching within informal educational environment of a particular language school in Prague is examined. In order to do so, this thesis is divided into two sections. In the first theoretical section, the compilation method is employed, resulting in detailed analysis of selected didactic themes related to the defined aim of the thesis. The second, supporting section consists of specially compiled survey analysis, which focuses on themes covered at the first theoretical part. It is worth noting that perspectives of students are captured as a result of the survey analysis. The major contribution of this thesis is a comprehensive theoretical and practical view on not yet separately compiled methodology of teaching of French language of beginning, predominantly adult students, in the context of Czech informal educational environment.

This diploma thesis, Didactic exploitation of the francophonie in the Oceania, resulted from insufficient outcomes of a questionnaire focusing on the francophonie and francophone facts of the overseas territories located in the Pacific Ocean. The diploma thesis consists of three main parts which are subsequently divided into subchapters. The first part explains the choice, focus and targets of the questionnaire and provides its evaluation as well. The theoretical part aims at clarifying and defining receptive and productive competence from a didactic viewpoint with regard to language level A2 and B1, given by CEFRL. The practical part follows with a description of created worksheets always containing exercises that aim firstly at receptive competence - listening, and then at productive competence - speaking. Texts together with exercises focus mainly on culture and tradition, then on language situation and language oddities of the following French overseas territories in the Pacific Ocean: French Polynésia, Wallis and Futuna, Vanuatu and New Caledonia. KEYWORDS the Pacific Ocean, language oddities, local languages, overseas territories, francophone, worksheets, receptive and productive competence - listening and speaking, language level, language resources, language games, didactic processing

Ontologies are foundational to, and upper ontologies provide semantic integration across, the Semantic Web. Multilingualism has been shown to be a key challenge to the development of the Semantic Web, and is a particular challenge to the universality requirement of upper ontologies. Universality implies a qualitative mapping from lexical ontologies, like WordNet, to an upper ontology, such as SUMO. Are a given natural language family's core concepts currently included in an existing, accepted upper ontology? Does SUMO preserve an ontological non-bias with respect to the multilingual challenge, particularly in the context of the African languages? The approach to developing WordNets mapped to shared core concepts in the non-Indo-European language families has highlighted these challenges and this is examined in a unique new context: the Southern African languages. This is achieved through a new mapping from African language core concepts to SUMO. It is shown that SUMO has no signi ficant natural language ontology bias. / Computing / M. Sc. (Computer Science)