MACHOVÁ, L. Selected aspects of marketing sports organizations. Diploma thesis. Brno, 2015 The diploma thesis is focused on the design recommendations marketing and communications mix sports organizations. The practical part is based on literary sources and includes evaluation of individual economic indicators. The diploma thesis was also performed analysis of the marketing and communications mix, questionnaire research, evaluation of sources of funding, with the possibility of funding from the European Union. Results of the analyzes are used to formulate recommendations to increase competitiveness.

Title: Importance of parental support in long-term sports training for children (chosen sports industry as an example) Objectives: Main goal of this work is to find out how much and how active parents are when it comes to sports training of their children and secondly, how much are they invested in overal development and education of their children. Methods: Empiric research is applied and for purpose of this work, mixed method of quantitative and qualitative research will be used. Currently, mixed research is understood as design research, where at least one quantitive aspect is combined with at least one qualitative approach, data collection or data analysis. Basic assumption is, that qualitative and quantitative approach combined allows better understanding of research problem, than only one of them (compare. Creswell a Plano Clark, 2007). Statistic methods will be used for data. Results: Interviews were done with parents of children (years 2010 - 2006). That means the oldest children were mome at the time. In these categories, parents are still very invested in many aspects. The parents visit matches of their children very often if not all the matches, they can come to Almost all the parents monitor the equipment their child uses and make sure the child has everything he/she needs for the...

THE COMPARATION OF SOLID AND UNSTABLE SURFACE EXERCICE ON 13YEARS OLD ICE-HOCKEY PLAYERS BY MYOTEST Objectives: Compare the effect of the course and exercises by using unstable surfaces with and without field accelerometer (Myotest). Methods: The exercise of a similar movement pattern was performed qualitative and quantitative comparison of the stress field parameters using the accelerometer. Quantitative stress parameters were evaluated for individual movements as mean values from a larger number of repetitions for intra- individual assessments. For comparison exercises were probands adapted from ongoing training process. Results: The results obtained during by testing shows that the measured power and performance weren't always exactly according to the hypotheses. The hypotheses were in some cases completely confirmed (eg VR lunge at the knees in the value of the force on the mat 994.4 N and Bosu 1154 N. The difference is 159,6 N, which is about 16%), in others completely rejected (eg KŠ kneeled in lunge was power value on the mat 730 W and on the Bosu 1172 W. Difference is 442 W, which is about 60%). Occasionally a situation where it was not possible hypothesis neither confirm nor reject (eg H2: the squat were measured performance values on the mat for the three probands negative (JP -70 W, VR...

Title: Ice Hockey Injuries in the Professional Ice Hockey leagues in Czech Republic Objective: The aim of this thesis is to investigate the incidence, types, severity and mechanisms of injury in Czech ice hockey players at the highest competition level during the season 2010/2011. Methods: Data were collected by the non-standardized six-side questionnair from 11 teams in the highest ice hockey league in Czech Republic for season 2010/2011. Findings: There were a total of 559 injuries, 18,4% injuries occured during praktice, 75% during games. The overall game injury rate was 57,4 per 1000 games. The most common injury was laceration in the face. Collision with an oponent, with the boards or fall on ice caused nearly 38% of injuries. As for severity, 45,1% injuries were classified as minor and 14,3% as major injuries. Of the 419 game injuries, 65,2 % occured in forwards, 28,1% in defensemen and 6,7% in goalkeepers. Keywords: ice hockey, injury rate, questionnair

The present thesis begins with a brief overview of some of the most important international, mainly global conventions relevant to the protection of biological diversity in its entierety. Subsequent chapters then deal with some species or higher taxons of marine mammals, in particular with cetaceans, polar bears and pinnipeds. The aim was not only to analyse relevant international conventions, but also to discuss some interesting and precise questions that complete and form the conservation regime.

Title: Evaluation of strength development during the hockey season in category of younger cadets Objectives: The main objective is to determine the effectiveness of the two months weight training program in the racing season 2014/2015 with a younger junior category players in ice hockey. Based on the results of motor tests before and after the intervention to assess the effectiveness of strength training, respectively. ineffectiveness of strength training. Another goal is to perform a literature search of titles that deal with issues of youth strength training. Methods: This research work was realized with the help of motor testing method. Results: In both monitored file has been changed levels of power capabilities. The research group was divided into two sets. A set of graduated strength program, file B is not. In individuals from Group B were major changes of power capabilities, although weight training did not pass. Individuals who, have at least the first measuring points is compared to the last testing improved the most. For individuals who have the most points in the first measurement occurred against the last test for such a big change. Keywords: Strength Training, Ice Hockey, Young adolescents, fitness program, season

Cílem této práce bylo analyzovat prostředí extraligy ledního hokeje v oblasti péče o diváky. Pro splnění tohoto cíle bylo stanoveno několik dílčích úkolů. Teoretická část práce nejprve popisuje marketingový mix modifikovaný pro sportovní kluby. Dále práce popisuje teorii finančních systémů a její aplikaci na prostředí sportovních klubů. Teoretická část se dále věnuje teorii competitive balance a teorii poptávky a jejímu využití pro sportovní kluby. Praktická část práce sleduje tyto dílčí cíle: analyzovat návštěvnost ELH, analyzovat vyrovnanost ELH, aplikovat marketingový mix na hokejové kluby, provést dotazování zástupců jednotlivých klubů a provést hodnocení klubů ELH podle péče o diváka.

Cílem této práce je analýza fungování zajištění finančních zdrojů hokejového klubu prostřednictvím prodeje hráčů a zmapování postupů a podmínek přestupů a oceňování hráčů ledního hokeje. Fakta a poznatky byly získány formou nestandardizovaného rozhovoru s pracovníky ČSLH a metodou analýzy literatury. Z hlediska mikroekonomie lze na klub nahlížet jako na jeden ze subjektů tržní ekonomiky, jako na malou až střední firmu, která je ovlivněna určitými faktory okolí. Při rozhodování o finančním řízení musí klub brát i tyto faktory v úvahu. Tato diplomová práce se zaměřuje na jednu složku finančních příjmů klubu, a to prodej hráčů a veškeré podmínky, které jsou s touto operací spojeny, což je zejména trh hráčů, který lze chápat jako trh s jedním faktorem, a to prací.

Cílem této práce bylo analyzovat prostředí extraligy ledního hokeje v oblasti péče o diváky. Pro splnění tohoto cíle bylo stanoveno několik dílčích úkolů. Teoretická část práce nejprve popisuje marketingový mix modifikovaný pro sportovní kluby. Dále práce popisuje teorii finančních systémů a její aplikaci na prostředí sportovních klubů. Teoretická část se dále věnuje teorii competitive balance a teorii poptávky a jejímu využití pro sportovní kluby. Praktická část práce sleduje tyto dílčí cíle: analyzovat návštěvnost ELH, analyzovat vyrovnanost ELH, aplikovat marketingový mix na hokejové kluby, provést dotazování zástupců jednotlivých klubů a provést hodnocení klubů ELH podle péče o diváka.

Title: The analysis of shooting effectivity from rink area in EUHL by team of Charles University Objectives: The aim of submitted thesis is to determine the effectiveness of shooting in hockey team UK Prague in terms of the place of shooting, From which part of the offensive zone and which type of shots the biggest amount of goals was scored and vice versa, where the shooting did not succeed and shooting was not very effective. This thesis should indicate the possibilities of improving the scoring effectivity for the coming seasons. Methods: The diploma thesis uses the method of statistical data analysis. Statistical data were obtained in the form of indirect observation of video recordings of the hockey games. Results: From statistical data was found that in the 2018/2019 season were the most effective zone in terms of the place of scoring zones number 1 and 2, or the so-called slot. At the same time, it was found that the most effective way to score a goal was a rebound, and in the presence of a screening attacking player in front of the opponent's goalkeeper, were scored 38,16% of all goals. Keywords: Ice hockey, shooting, success, effectivity, scoring