This diploma thesis deals with the lifestyle of seniors in relation to activation programs in selected research facilities. The theoretical part focuses mainly on age-related changes, and the activity of seniors in their free time. It also includes a description of the social care service of the facility where the research was conducted.Qualitative research composed of the interview and observation method was used here. To determine the results, five active clients and one activation therapist were selected.

Title: Criteria for selection a personal trainer by woman clients of fit center. Objectives: The aim of the thesis is to determine the significance of the individual criteria according to which the clients of the Living Well hotel fitness center select the personal trainer and compare the conclusions with the theoretical knowledge stated in the relevant literature. Methods: The thesis is divided into the theoretical (descriptive analytical) and practical part. Within the theoretical part, a literary research is performed by a descriptive analysis of professional literature dealing with active lifestyle, quality of life and meaning of physical activity. The importance of fitness centers as private business entities based on the individual needs of clients is analyzed. The practical part is a qualitative research carried out within the framework of the Living Well Hotel in Prague 8, which aims to determine the order and weights of individual criteria according to which the clients choose their personal trainer and the motivation to practice with the selection of a personal trainer. In addition to semi- standardized interviews with clients, the author uses his own observation (he works as a trainer in the fitness center) and performs a content analysis of internal company documents. The research team...