Thesis (Ph. D.)--University of Wisconsin--Madison, 1999. / English text with bibliographies and appendices in English and Chinese. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 359-379).

Thesis (Ed.D.)--Teachers College, Columbia University, 1949. / Typescript. Type B project. Includes tables. Sponsor: Will French. Dissertation Committee: Maxie Woodring, Ethel M. Feagley. Includes bibliographical references (leaves 139-145).

Thesis--University of Michigan. / Photocopy. eContent provider-neutral record in process. Description based on print version record.

Submitted to the Faculty of Arts in fulfillment of the requirements for the degree of M Bibl in the department of Library and Information Science at the University of Zululand, South Africa, 1993. / Public relations is the art of relating to and communicating with one's public. The study emphasizes the dualistic nature of the concept, i.e. identifying the public's needs and wants ; and, keeping the public informed. PR is a planned process and planning effective PR programmes requires academic libraries to conduct a PR audit. The traditional concept of PR as merely a component of promotion is challenged. The role of PR is re-examined, indicating that PR could be regarded as the more dominant function over marketing of which promotion is only a component. An analysis of the statements by the Inter-University Library Committee (IULC) and the Committee of Technikon Principals (CTP) on the role of academic libraries, lends support to the view that PR should not be restricted to being a component of promotion, but that the converse should apply, and that promotion should rather become a component of PR. The view that academic libraries have a "captive audience" and therefore need not concern themselves much with PR, is therefore, rejected.. A survey of university and technikon libraries in South Africa shows that although PR should be a continuous and planned process of evaluating human needs and keeping users informed, only 33% of academic libraries have formal, planned PR programmes. Furthermore, the existing programmes address mainly one aspect of the PR function, namely that of keeping users informed. Only 26% evaluate user needs. This indicates that, for academic libraries, the PR audit is not yet fully visible.

Thesis ( Ph.D. ) -- University of Texas at Arlington, 2008.

Thesis (Ph. D.)--University of North Texas, August, 2008. / Title from title page display. Includes bibliographical references.

Thesis (Ph. D.)--Northwestern University, 1964. / Vita. Includes bibliographical references (leaves 240-249).

Thesis (A.M.)--University of Chicago, Graduate Library School. / Includes bibliographical references. Also available on the Internet.

Thesis (Ph. D.)--University of Toronto, 1996. / Distributor from envelope. Includes bibliographical references (leaves 379-400).

Thesis (Ph. D.)--University of Toronto, 1996. / Distributor from envelope. Includes bibliographical references (leaves 379-400).