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Wellness - součást dnešního životního stylu / Wellness - the part of today's lifestyleNovotná, Jana January 2010 (has links)
The diploma thesis deals with the issue of contemporary lifestyle with the emphasis on wellness which has recently become its common part. The theoretical part defines the term wellness, describes its history and particular components, following chapter focuses on the providers of wellness services. The subject of the practical part is to analyse awareness of wellness products in public in order to find out how do the consumers approach to the question of healthy lifestyle and wellness.
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Marketingový výzkum společenské odpovědnosti firem a možnosti její aplikace v oblasti zdraví a sportu / Corporate Social Responsibility: Marketing research and its application in health and sportŠafaříková, Martina January 2013 (has links)
Title Corporate Social Responsibility: Marketing research and its application in health and sport Objectives To present marketing research results, to assess Czech medium and large enterprises' approaches to corporate social responsibility, to evaluate a situation of CSR in the Czech Republic and to recommend some changes Methods questionnaire survey, primary data capture Results The level of corporate social responsibility in the Czech Republic is intermediate; nevertheless the potential of this concept remains underused in terms of knowledge, benefits and application options. Corporate social responsibility activities connected with health and sport are considered important and appear in majority of examined enterprises. Key words corporate social responsibility, marketing research, questionnaire survey, health, healthy lifestyle, sport
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