This Diploma Thesis is focused on new procedures in recruitment. Special attention is primarily given to online recruitment and coherent social networks. The major objective is to assess recruitment procedure in a particular company, especially whether and to what extent the company focuses on external environment, accepts current trends and applies new methods of recruitment. Based on superior enquiry, the analysis of current state of the recruitment process was made. As a next step, using comparison of this analysis with the theoretical foundations led to identification of weaknesses and strengths of the process. It was found that analysed company is trying to accept new trends, however, there were identified drawbacks, which could be eliminated by introduction of formulated optimization proposals.