The objective of the diploma thesis is an identification of an impact of a destination image on the visitor's loyalty. The main goal is to evaluate impact of the particular image factors on post-purchase behavior of visitor. Theoretical section is taking closer look at destination image and visitor's loyalty towards the destination. The evaluation of the current situation in this area is part of practical section. Moreover, the statistical evaluation of results of survey and the destination image analysis is also part of the practical section. As the part of this analysis is also the comparison of perception of destination image between residents of Czech Republic and residents of the United States of America.

This diploma thesis "The Place of Truth by Ernest Gellner and Eric Voegelin" compares two major thinkers in the field of discourses of truth, faith, modernity, and democracy. Eric Voegelin represents unorthodox conservative views of the abstract place of truth, which is in close connection with the existence of individuals and with close relation to transcendent basis of being. Liberal thinker Ernest André Gellner is an advocate of individualism and rationalism, which significantly impact the very concept of truth. Attention is mainly focused on how these two different points of view define relation between domain of truth to modern democracy and totalitarian movements represented by ideologies, which were hegemonizing sphere of truth in society.