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This Master's Thesis aims to review current wine grape production in the Czech Republic. External and competitive environment analyses and other methods from financial analysis are used here. A theoretical part of the thesis contains definition of strategy and strategic management. Beside that there are defined base tools used for macro-environment and micro-environment analyses. A practical part of the thesis is focused on PEST analysis, a delimitation of current wine grape production and competitive market. The practical part also covers main obstructions in entering to the wine industry. Last two parts of the thesis assess situation of wine grape production in the Czech Republic. SWOT analysis for the future evolution of this industry are included.

This thesis deals with analysis of macroenvironment of Kenya´s market. The main goal of the thesis is to find out, if the macroenvironment enables entrance for company producing condoms to Kenya´s market. Besides that the barriers which restrict the entrance to market are mentioned. The thesis mentions an influence of the barriers. The thesis uses PESTEL analysis for the indetification of the key factors which determine characteristic of the market. Using the PESTEL analysis enables to determine barriers of the entrance to Kenya´s market. On the output of PESTEL analysis is used DEMATEL method which was used for quantification of the PESTEL analysis output. Using DEMATEL method enabled to determinate influence of the particular factors of PESTEL. Because of using DEMATEL method thesis determinates political, economical and social factors as the strogest factors and it is necessary to devote them main attention. They may mean the most important barrier for entrance. Simultaneously DEMATEL determines political, social and legal factors as the factors with the biggest influence. Outcomes of this thesis provide information about macroenvironment of Kenya´s market for any company producing condoms.

Analyse of communication strategy of Schäfer Boutique company. Definition of concepts and recommendation in branch of marketing communication.

The aim of this diploma thesis was to analyze the most important points of the marketing plan of the company ZOO Prague and evaluate the results and lessons learned during the analysis. The work also contains proposals of new marketing objectives, which could enhance current marketing activities of the company. The first two chapters focus on the theoretical definitions and the following chapters deal with partial analyzes. For example, the analysis of macro and micro (environment). The thesis also includes an own survey, supported by mystery shopping.

The thesis is focused on the evaluation of the financial performance of the company GEFOS, Inc. The aim is to evaluate the financial performance and impact of the original recommendations, which the company has applied, from the previous bachelor thesis. Based on the findings, a successive financial development will be assessed together with further possible measures for economic growth of the company. The first part contains theoretical knowledge of the apparatus of a financial analysis and selected methods and analysis of macro environment. In the second part, which is based on the stated goal, the gained expertise is used in practice. The work also contains, based on the results of the analysis, a sectoral comparison that helps to illustrate the overall financial situation of the selected company.

This diploma thesis is tasked to evaluate the company Kordárna Inc. with the view of its sale within the frame of reorganization as a nonliquidating solution to its insolvency. The evaluation of the company Kordárna Inc. is performed to the date of January 1st, 2009. By then the company, due to many unfavorable conditions, falls into existential problems that have to be immediately solved. The reorganization plan is allowed and processed within the framework of higher creditors' satisfaction. An integral part of this plan is also the desirable evaluation of the company Kordárna Inc. with the view of its sale to a new investor. Within these issues, both the detailed external and internal analysis of the company and the financial analysis of the 5 preceding fiscal periods are processed (years 2004-2008). Consequently, based on many assumptions, the financial plan for the 4 following fiscal periods (2009-2012) is conducted, and the evaluation of the company Kordárna using 4 evaluation methods -- FCFF, FCFE, EVA and Liquidation value methods -- is processed.

The aim of this diploma thesis was to analyse market opportunities of a given company. To reach this aim, I made own evaluation of the macro environment using STEP analysis, using Porter{\crq}s model I analysed the micro environment, and for the company assessment financial analysis and marketing mix were used. I have made a summary of all my findings and created SWOT analysis, in which I identified strenghts and weaknesses of the company, as well as its opportunities and threats.

This thesis is concerned with constructing a business plan for the establishment of restaurant and café located in Zlín. The aim is to analyze the business environment, competition, initial business strategy, financial performance assessment and evaluation of the feasibility of the project.

he point of this diploma thesis is to analyze current marketing strategies of Strasil Co. and create marketing quantitative research. Based on the obtained data, author is trying to develop the concept of solutions, which will increase the volume of new customers.