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How do advertisers influence the production of Taiwan male fashion magazineChen, Shao-chien 22 July 2008 (has links)
Since the Condé Nast Publications launched the first male fashion magazine GQ in Taiwan, Male fashion magazines in Taiwan have been booming for twelve years. No matter a large amount of advertising or increasing circulations, it shows that Male fashion magazines become one of resource of main fashion trades. .It is worth to know that, advertisers play an important role in the proceeding of producing magazine content. The advertisers have a great influence on the magazine content and the message which audience receive. In this research, researcher discusses how do advertisers affect the make-up of magazine to create an atmosphere for their sales growth of products? How do advertisers control the editorial decisions? How do advertisers affect the liberty in editor producing content? And how do advertisers make the commercial message as the magazine content?
Two male fashion magazine publishers which can be the best examples among Taiwan male fashion magazines are selected. One is local publisher, another is international one. Researcher used ¡§In-depth interview¡¨ to collect the data for research. Seven stuff were interviewed in the research. Participant Observation is also adopted. The researcher, entered into the organization of the magazine publisher to examine the advertisers how to affect the proceeding of producing magazine content.
The result shows that advertisement avenue is the major profit for Taiwan male fashion magazines, around 70% profit from advertisement. In order to maintain advertisement avenue, advertisers ask editors to arrange their commercial next to the content. By doing this, publishers create an atmosphere of sale products for advertisers to attractive more costumers. In addition, editors place a lot of products in the magazines for meeting advertisers¡¦ requirements to earn more profits. With the growing of produce placement, commercial message is turning into the content of magazine gradually. Moreover, advertisers use ¡§Invisible way¡¨ to affect how to edit the magazine content . ¡§Invisible way¡¨ means that advertisers pay editors for producing commercial content. This producing way make readers believe that the content is providing the c information which readers need; however, this content actually is a part of advertisements.
Advertisers need a page of magazine for promoting product, and magazine publishers need financial support from advertisers. This interrelationship makes editors produce magazine content for advertisers. Therefore, magazine become a tool of advertisers promote product. In the proceeding of production of female fashion magazine, Earnshaw(1984¡^found out that female fashion magazines become a catalogue, and this research provide the further evidence that Taiwan male fashion magazines are the same in these days. In addition, it reflects that the ranks of sartorially self-aware males are growing compared to the past years.
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Do you even fashion, bro? : A descriptive study on millennial men and their relationship to fashion and the online environmentHolopainen, Sonja, Veabråten Hedén, Anna, Kraft, Andreas January 2019 (has links)
Background: Historically, fashion was not always gendered. After the Great Masculine Renunciation however, men relinquished their rights to excess of physical aesthetics and being ‘beautiful’. Cultural masculinity and gendered norms have since impacted male fashion and constrained the western male look to being understated and practical. Recently, new male icons have surfaced. Certain celebrity appearances have received coverage by popular media, since they are exhibiting a more androgynous and diverse take on masculinity than what is normally presented in the public sphere. There is a hype surrounding this, displayed online. Increasing sales of menswear also indicates that this hype surrounding men’s fashion might be spreading to the general public. This phenomenon inspires speculation about whether or not the average western millennial man actually adopt this new trend they are said to be the leaders of. Purpose: The purpose of this thesis is to examine and describe the relationship that the millennial men have with fashion, with regards to attitude, subjective norms, and behaviour. Methodology: The research builds on a pragmatist philosophy which allows both interpretivist and positivist positions. This allowed a quantitative method to be conducted, using an abductive approach. The data was collected through a survey, using quantitative questions. The acquired data and was analysed through descriptive statistics. Findings: The main findings show that millennial men should not be treated as a single homogenous cohort in research surrounding fashion. The findings also demonstrate a clear shift in men’s attitudes towards shopping and fashion, showing that it is not a feminine activity. However, the attitude towards “the new style of men” is quite scattered. Thus, it seems that this hype around changing male fashion has only started trickling down from the niche community that is considered to be leading this change. Regarding their behaviour, most men still prefer buying clothes from a brick-and-mortar store and do not use the online environment actively to seek out and consume fashion.
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The male fashion biasNeighbour, Mark Lyle January 2008 (has links)
Since the establishment of the first European fashion houses in the nineteenth century the male wardrobe has been continually appropriated by the fashion industry to the extent that every masculine garment has made its appearance in the female wardrobe. For the womenswear designer, menswear’s generic shapes are easily refitted and restyled to suit the prevailing fashionable silhouette. This, combined with a wealth of design detail and historical references, provides the cyclical female fashion system with an endless supply of “regular novelty” (Barthes, 2006, p.68). Yet, despite the wealth of inspiration and technique across both male and female clothing, the bias has largely been against menswear, with limited reciprocal benefit. Through an exploration of these concepts I propose to answer the question; how can I use womenswear patternmaking and construction technique to implement change in menswear design?
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Podnikatelský plán pro založení internetové prodejny / Business Plan for E-shop FoundationStašek, Michal January 2011 (has links)
The master´s thesis is focused on formulation of a real and practicable business plan for foundation of an e-shop with male fashion. Company will be founded as limited liability company. Content of the thesis is evaluation of conditions for successful function of the company, calculation of the future revenues and costs.
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