In my thesis I deal with the topic relating to prenatal preparation of women and men in the Thomayer Hospital in Prague. The thesis is divided into theoretical and empirical part. In the theoretical part I deal with education in the prenatal preparation. Importance of education as such is characterized there, thus education not only in the prenatal preparation but also in other branches of medicine. It is one of basic elements to improve quality of health care in the Czech Republic. This part of the thesis also provides possibilities of prenatal preparation in the Czech Republic. It describes several topics of the classes of the "psychoprophylactic preparation". Change management is another topic of my thesis since it is just the change that results in quality improvement. Quality improvement was endeavored for also at innovation of the prenatal preparation in the Thomayer Hospital. Last chapter of the theoretical part is marketing in health care. This chapter describes several definitions, under individual authors. This part deals among others also with marketing of health services and medical supplies, marketing mix and marketing communication. Empirical part provides results of survey via questionnaires, thus results of quantitative research. These will serve for evaluation of satisfaction of...