This Master´s thesis entitled Implementation of management 2.0 principles in Czech businesses focuses on innovative ways of managing companies and their employees. The aim of the work is to evaluate based on qualitative research to what extent and in what form are management 2.0 principles pursued in the Czech business environment. The theoretical part contains definitions of basic management concepts, reasons of management model innovation and description of management practices used in both traditional and alternative management. Based on academic literature, the theoretical part prepares the ground for practical work. The practical part is in addition to the analysis of available information based primarily on interviews with managers and employees of Czech companies that are outwardly practicing various approaches to management 2.0. The work is beneficial especially to business executives and management students, who can deepen their knowledge about management trends in the 21st century. The thesis can serve to future job applicants as a source of valuable information on innovative employers on the Czech market.