Title: Project Tennis School in Krasnodar Objectives: The aim of this thesis is to analyze the current situation in the field of tennis services primarily for children in Krasnodar. Based on the analysis will be drawn conclusions for the proposal of establishing a tennis school, furthermore, a business plan together with a financial plan will be elaborated. Finally, the project will be subjected to a risk analysis and final recommendation will be made. Methods: With respect the market analysis, it was conducted secondary market analysis, based on the results obtain from the Tennis Federation of Russia research. In addition, financial analysis was performed, which is used to evaluate the overall project. Results: In the context of financial planning, it was found that costs and revenues in the first year of operation the company is almost equal and therefore profitability will not be too high. However, during the evaluation of the project, it came clear that the project wouldn't have financial loss, unless particular attention will be made to minimize the risks that have been identified in connection with business activities in the tennis school. Keywords: tennis school, project, market analysis, financial plan

Master of Regional and Community Planning / Department of Landscape Architecture/Regional and Community Planning / Jason Brody / Transit-Oriented Developments (TODs) are an unprecedented typology in the Kansas City region, which predominately exhibits automobile-oriented development characteristics. The Truman Sports Complex in Kansas City, Missouri, home of two professional sports venues, has a unique location on a proposed transit corridor, the Rock Island, planned to run between downtown Kansas City and suburban Lee's Summit. Therefore, the site is a natural choice for a TOD. Building a TOD at the Truman Sports Complex will create a focal point on the Rock Island Corridor that connects Arrowhead and Kauffman Stadiums to downtown Kansas City and Lee's Summit via a regional transit system; bring together a diverse population through the creation of a walkable, mixed-use center located adjacent to the regionally known cultural institutions; and encourage new development around the junction of Interstates 70 and 435, a major transportation node in Kansas City, Missouri. This study employs extensive regional, market, and transportation analyses to inform specific planning and programming ideas. It draws from a large body of literature and precedents, incorporating well established elements and principles into a new development that is unique among TODs and sports-related districts. The project’s findings reveal that retail, multi-family housing, and office development at the Truman Sports Complex, supported by rail transit and strong tenants, would fill a void in regional business and population density close to downtown, and have the potential to be economically viable as a regional center through 2040. This research has also shown that in order to achieve the adequate density for pedestrian vitality on the site, high-rise development with limited single-family options is necessary. And perhaps the most important finding is that the rail line should be rerouted through the center of the site if Transit-Oriented Development at the Truman Sports Complex is pursued, in order to maximize the pedestrian-accessibility of land suitable to development and ensure that activity is concentrated around the stadiums. Overall, the significance of this project is that it can inform the Mid-America Regional Council, the Jackson County Sports Complex Authority, and other relevant stakeholders about the potential for developing on this site, and it demonstrates that a mixed-use, pedestrian-friendly, large-scale transit-oriented development with a wide variety of program is both viable and desirable at the Truman Sports Complex.

The aim of this thesis is to create the business plan of the home for the elderly and to determine the profitability of the project. In the practical part, I focused on market analysis of elderly care, prediction of its development in the future and identification of market opportunities. I quantified the rate of return, payback period of investment for the potential investor and described the critical points of the project.

O objetivo desta pesquisa é investigar a adequação da Análise de Mercado Imobiliário AMI ao caso do município de São Paulo. Em particular, na análise do chamado mercado econômico de moradias 5 a 10 salários mínimos de renda familiar, segmento que é tido como possuidor de renda superior à necessária para ser enquadrado nos programas oficiais, mas insuficiente para adquirir moradia produzida pelo mercado formal. Como uma política imobiliária urbana poderia criar as condições para que estas famílias pudessem ser atendidas pelo mercado formal, em áreas mais centrais da cidade? Para responder a esta questão é necessário compreender a dinâmica residencial deste mercado econômico, tema em que a pesquisa acadêmica tem sido incipiente. A tese concentrou-se na mensuração da demanda disponível por categorias de renda, que foi cruzada com a oferta de moradias pelo mercado. Os resultados indicam para o município de São Paulo, um parcial ajuste no centro das duas curvas, em 2006, e um descolamento nas pontas, ou seja, há uma importante demanda não atendida para a categoria de renda de 5 a 10 salários mínimos e uma sobre-oferta para rendas superiores a 30 salários mínimos. Em 2007, a melhoria nas condições de crédito aumentou em 30% o valor médio dos imóveis financiados, resultando em um deslocamento vertical da curva de oferta e, conseqüentemente, uma diminuição da demanda não atendida pelo mercado econômico. Aparentemente o uso da AMI foi adequado à realidade paulistana. / The purpose of this research was to study whether Real Estate Market Analysis has been adequate to the case of the municipality of São Paulo housing market. Particularly, to focus on the so called low cost housing between 5 and 10 minimum wages family income. This segment is understood as having income that is superior to those in the governmental housing programs but that is not enough to afford buying a house in the formal market. How a Real Estate development policy could create conditions for those families to afford to buy a house close to the more central areas of the city? In order to answer this question, it is necessary to understand the dynamics of low cost housing a subject somehow neglected in academics. The Dissertation has focused on the measurement of housing demand curve for different income brackets and comparing it with the housing supply curve. The results for São Paulo, for the year of 2006, indicated a partial alignment of the curves and a separation between them at the edges. It means that there is an important non-attended demand for the 5 to 10 minimum wages income bracket, and on the other hand, an over supply of housing for families with income over 30 minimum wages. For 2007, better credit terms resulted in 30 % increase in housing financing, shifting upwards the supply curve and, therefore, decreasing low cost housing demand. Real Estate Market Analysis seemed to be adequate for analyzing the São Paulo market.

The economic crisis in the last few years has made that companies begin to seek fornew market opportunities where they can establish their businesses. Due to the lackof information and data, Colombia is not well known for Swedish textile companies.For this reason, in this market analysis, it is intended to give a clear understanding ofthe current situation in the Colombian market. Colombia is an emerging country withmany opportunities within the textile sector and some new approaches in the last fewyears have facilitated companies to establish in Colombia. The initiatives fromdifferent state and private organizations, has done it easier for doing business.Based on the data that have been collected from different international organizationsources, has showed that some factors are important to be considered by theSwedish textile companies when launching in a new market. One of the positivefactors in the Colombian market is the increase in the demand for the retail textilesector. Increase in the income level is also attractive for companies because peoplewill be more able to spend in textile products, and the stability that the country isfacing are some positive factors; people will be able to spend money in otherexpenses.The new free trade agreement is an advantage for Swedish companies if they decideto expand to the Colombian market. Since they don’t have barriers for trade, it willmake it easier for trading between Colombia and Sweden. But because this newagreement has been signed last year, the results will be visible after some years ofrelationship.The textile sector in Colombia has had an increase in the sales and the consumptionof textile; many international retail companies has established their business in theColombian market since this market is becoming even more attractive in LatinAmerica. However, it is important to determine which target group is going to befocused on, because there are different social classes in Colombia, and depending ofthe target group the demand could be different.All the mentioned above and more important factors are covered in this thesis work.There is not a direct answer for our thesis work, however we believe that theinformation provided here, will be truly helpful to get a general idea of the currentsituation in the retail textile sector in the Colombian market. / <p>Abstract: The aim with this thesis work is to make a market analyze for Swedish textile</p><p>companies that are planning to expand their businesses to Colombia. There are</p><p>some factors and barriers that need to be considered when expanding to new</p><p>markets, for this reason, in this thesis particular factors are analyzed.</p><p>The new free trade agreement between Colombia and EU will make it easier for</p><p>Swedish textile companies to establish in Colombia and import or export from both</p><p>countries. Since one of us is from Colombia we know that there are absence of</p><p>Swedish textile companies in Colombia, and there is a need for variation in the textile</p><p>sector. This new free trade agreement will make this possible.</p><p>Sources of information that have been used are based principally from literature and</p><p>Internet. To be able to make the market analyze, there are factors that were</p><p>considered for example Gross Domestic Product (GDP) and statistics on</p><p>unemployment rate. In order to access the different statistics needed, it has been</p><p>used different sources and International organizations web pages such as EU and</p><p>OECD, which have been helpful to write this thesis and make it faster to find the</p><p>information required.</p><p>The analyzes has been made by comparing different statistics from Colombia with</p><p>Sweden, to see if there is opportunities for Swedish companies to establish</p><p>themselves in this new market. Our conclusion is that there are good opportunities</p><p>for Swedish textile companies to establish their business in Colombia because of the</p><p>increasing demand in the textile sector in the country and the increased income level</p><p>amongst the population.</p><p>Program: Bachelor of Science with a Major in Industrial Engineering – International Business Engineering</p>

I dagens industriella samhälle finns det en hel uppsjö av produkter för oss som konsumenter. För oss handlar det om att fylla våra behov. För företagen handlar det om att få konsumenterna uppmärksammade på just deras produkt och särskilja sig på marknaden. Det gäller då att man har koll på vilken som är ens målgrupp. Men det slutar inte där. Det är även viktigt att man känner sin målgrupp!Individerna som ingår i din målgrupp är dels dem ni önskar att söka kommunikation med, men för att detta ska kunna ske på ett framgångsrikt sätt krävs att man skapar goda relationer till dessa grupper och därigenom förstår hur man ska utforma sin kommunikation. Varumärket Salming Underwear genomgår i dagsläget om omstrukturering av företaget och önskar att nå en nytändning. Den målgrupp dem segmenterat från början stämmer inte längre överens med deras affärsplan och vet inte längre vem de ska vända sina kommunikationskanaler till. Vårt syfte är att definiera deras nya tänkta målgrupp samt hur marknaden uppfattar varumärket. Vi ämnar skifta fokus och förhållningssätt till den traditionella målgruppen och öppna upp för nya möjligheter.För att kunna infria syftet valde vi att göra en omfattande enkätundersökning med representanter från såväl existerande, som icke existerande kunder hos Salming Underwear. Resultatet av vår undersökning visar att Salming har problem med att kommunicera ut sitt budskap. Deras kärnvärden är ”No Nonsense” och prisvärda kalsonger, vilket inte stämmer överens med hur konsumenterna uppfattade varumärket. Vidare framkom att en majoritet inte var intresserade att bli placerade i en målgrupp enligt ålder utan var endast intresserade av komfort och pris. Ett alternativ vi presenterar är därför att Salming vänder sig till en icke ålderdominerande målgrupp och lyfter fram funktionen och komforten hos deras produkter. Slutsatsen som kan dras av vår studie är att målgruppsanalyser är svåra och att det inte finns en klar mall för alla företag. Däremot kom vi genom våra undersökningar fram till en potentiell målgrupp för Salming Underwear och förslag på hur man som företag kan ändra sitt synsätt till målgruppen.In today&apos;s industrial society there are multiple products and choices to make for us as consumers. For us it is about fulfilling our needs. For companies it is about getting consumers more aware of their particular product and differentiate themselves in the marketplace. In order to do so it is of outmost importance that you as a company know who your target group is. But that is not enough. It is also important to know your target group!The individuals whom are part of your target group are those you wish to seek communication with, but in order for this to happen successfully it requires creating and building good relationships with these groups. It is first then you can understand how you can build up your communication systems.The Swedish brand Salming Underwear is currently undergoing a restructuring of the company and wishes to revive their business. The target group they selected from the beginning is no longer consistent with their business plan and they no longer know who they should communicate with.Our purpose with this report is to define Salming Underwear’s new intended target group and how the market perceives the brand. We intend to shift the focus and approach to the traditional target group and open up the company to new opportunities.In order to fulfill the purpose we chose to do an extensive survey with representatives from both existing as well as non-existing customers of Salming Underwear.The results of our study show that Salming are having trouble communicating their brand value out to customers. Their core values are &quot;No Nonsense&quot; and affordable underwear, which is not consistent with how consumers perceive the brand. It was also found that the majority of costumers were not interested in being placed in a target group based by age. They were only interested in comfort and price. One option we present is that Salming can turn to a non-age dominant audience and highlight the function and comfort of their products out to the market instead.The conclusion to be drawn from our study is that the target group analysis is difficult and that there is not a template that works for every company. However, we can due to our survey present a potential target group for Salming Underwear and suggestions on how a company can change its approach to the target audience. / Program: Textil produktutveckling med entreprenörs- och affärsinriktning

O objetivo desta pesquisa é investigar a adequação da Análise de Mercado Imobiliário AMI ao caso do município de São Paulo. Em particular, na análise do chamado mercado econômico de moradias 5 a 10 salários mínimos de renda familiar, segmento que é tido como possuidor de renda superior à necessária para ser enquadrado nos programas oficiais, mas insuficiente para adquirir moradia produzida pelo mercado formal. Como uma política imobiliária urbana poderia criar as condições para que estas famílias pudessem ser atendidas pelo mercado formal, em áreas mais centrais da cidade? Para responder a esta questão é necessário compreender a dinâmica residencial deste mercado econômico, tema em que a pesquisa acadêmica tem sido incipiente. A tese concentrou-se na mensuração da demanda disponível por categorias de renda, que foi cruzada com a oferta de moradias pelo mercado. Os resultados indicam para o município de São Paulo, um parcial ajuste no centro das duas curvas, em 2006, e um descolamento nas pontas, ou seja, há uma importante demanda não atendida para a categoria de renda de 5 a 10 salários mínimos e uma sobre-oferta para rendas superiores a 30 salários mínimos. Em 2007, a melhoria nas condições de crédito aumentou em 30% o valor médio dos imóveis financiados, resultando em um deslocamento vertical da curva de oferta e, conseqüentemente, uma diminuição da demanda não atendida pelo mercado econômico. Aparentemente o uso da AMI foi adequado à realidade paulistana. / The purpose of this research was to study whether Real Estate Market Analysis has been adequate to the case of the municipality of São Paulo housing market. Particularly, to focus on the so called low cost housing between 5 and 10 minimum wages family income. This segment is understood as having income that is superior to those in the governmental housing programs but that is not enough to afford buying a house in the formal market. How a Real Estate development policy could create conditions for those families to afford to buy a house close to the more central areas of the city? In order to answer this question, it is necessary to understand the dynamics of low cost housing a subject somehow neglected in academics. The Dissertation has focused on the measurement of housing demand curve for different income brackets and comparing it with the housing supply curve. The results for São Paulo, for the year of 2006, indicated a partial alignment of the curves and a separation between them at the edges. It means that there is an important non-attended demand for the 5 to 10 minimum wages income bracket, and on the other hand, an over supply of housing for families with income over 30 minimum wages. For 2007, better credit terms resulted in 30 % increase in housing financing, shifting upwards the supply curve and, therefore, decreasing low cost housing demand. Real Estate Market Analysis seemed to be adequate for analyzing the São Paulo market.

No description available.

Den finansiella utbildningen präglas av klassisk finansteori som förutsätter att den finansiella marknaden prissätts rationellt. Det finns dock ett gap mellan klassisk finansteori och verklighet. Syftet har därför varit att se hur en investerare genom ökad medvetenhet om dessa anomalier kan förbättra aktiemarknadsanalys och investeringsbeslut. Studien har genomförts med ett kvalitativt tillvägagångssätt och baserats på en litteraturstudie som kompletterats med intervjuer. Under studien har en bild av investeraren som begränsat rationell framträtt i linje med de teorier som har redovisats. Där flockbeteende vuxit fram som det mest påtagliga stödet för att den klassiska finansteorin inte är att likställa med marknadens dynamiska verklighet. I studien har teorierna inom behavioral finance tematiserats och redogjorts för mot bakgrund av det empiriska underlaget. Gemensamt är att investerare tenderar att vara begränsat rationella. Psykologin är ständigt närvarande i marknaden och påverkar investerare i deras beslutsfattande i större utsträckning än vad klassisk finansteori ger utrymme för. Detta är ett av de främsta skälen till varför behavioral finance och dess teorier borde bli ett komplement till den klassiska finansteorin. Slutsatsen är att det finns möjligheter för investerare att förbättra aktiemarknadsanalys och investeringsbeslut genom att ta teorierna inom behavioral finance i beaktning. / The financial education is characterized by classical financial theory that assumes that the fi-nancial market is priced rationally. However, there is a gap between classic finance theory and reality. The aim has been to see how an investor through increased awareness of these anomalies can improve stock market analysis and investment decisions. The study was conducted with a qualitative approach and was based on a literature review supplemented by interviews. During the study, proofs of semi-rational investors have emerged in line with the theories of behavioral finance. Herd behavior has emerged as the most tangible proof that the classical financial theory is not comparable to the dynamic reality of the market. In the study, theories of behavioral finance has been thematised and explained in the light of the empirical basis. In common for those theories is that investors tend to be semi-rational. The psychology is always present in the market and affects investors in their decision making to a greater extent than classic finance theories allow. It is one of the main reasons why it should be implemented as a complement to the traditional financial theories. The conclusion is that there is potential for investors to improve stock market analysis and investment decisions by taking theories of behavioral finance into consideration.

The renewable energy sources increase the volatility on theelectricity market. To manage the quick variations battery energystorage systems (BESS), together with other storing solutions, willbe required in the future. Depending on which level in the grid thebattery is placed, it can serve different purposes. In this report amarket analysis is conducted, which examine the performance ofbattery storages installed in Sweden. Further on, a simulation, withPV-panels and a battery, was performed at Behrn Arena in Örebro. From the market analysis it was shown that the majority of therespondents had used, or will use, their battery for peak shaving.This function is particularly meaningful for customers with a powertariff, which is the case for Behrn Arena. The simulated systemdecreased their yearly cost due to the power tariff with 70 000 SEKand the total electricity bill decreased with 155 000 SEK. For the batteries to be more profitable in the future, the batteryprice needs to decrease or the number of revenue streams need toincrease. One revenue with great potential is frequency regulation,which has proven its efficiency in other countries.