Global ETD Search

21	The Influence of Social Media\| Effects of Online User-Generated Reviews on Customers' Perceptions and Business Profitability Kelley, Sharon M. 02 March 2019 (has links) <p> Online customer reviews (OCRs) have become an important part of the customer’s shopping experience. The purpose of this qualitative exploratory single-case study was to investigate and better understand, how customers’ perceptions and experiences shared on OCRs or other social media outlets affected business revenue generation and profitability. The OCR phenomenon was explored from the consumer’s perspective. The healthcare industry, private-practice sector was used as a case subject. However, business operations, not the field of medicine, was the focus of this study. Due to the general business focus of this study, the findings were applicable to other industries or sectors. The specific problem was that little research had been conducted to explore the influence of OCRs on customers’ perceptions and experiences, and the effects of those factors on the ability of small business owners to generate revenue and increase profitability. The theory of planned behavior (TPB) underpinned this study and provided the conceptual framework needed to understand better consumers’ attitudes, perceptions, behavior, and intentions. The research addressed a gap in knowledge and endeavored to provide small business owners with direct insight into the OCR phenomenon. Two research questions guided the study. First, how do OCRs influence consumer perceptions, experiences, and decision-making; and second, how do consumers’ perceptions and experiences influence how small business owners generate revenue and increase profitability. Data collection consisted of 11 in-depth interviews, 11 questionnaire respondents, 150 OCR ratings and comments, documentation, and archival records. An analysis of the data revealed 5 trends consumers considered: <i>experiences, perceptions, relationships, trust factors</i>, and <i>selection determinants </i>. The findings of this study confirmed that OCRs did have either a conscious or subliminal influence on consumers’ perceptions and experiences; thus, affecting how companies increase profitability.</p><p>
22	Pricing and operational efficiency in wheat marketing in Iran Nejad, Mahmoud Hamid 12 1900 (has links) Operational efficiency in wheat marketing Agricultural Marketing Management
23	An analysis of the factors affecting the structure of fertilizer marketing- A study in Mysore district. Madhav, Ashok Kumar 11 1900 (has links) Agricultural Marketing Management Agricultural Marketing Management
24	The costs and returns in the marketing of milk. Sewsurn, Jairaj January 1987 (has links) Marketing of milk Agricultural Marketing Management
25	Livestock markets and marketing in Karnataka - An economic evaluation Khan, Sadath Ali H S 02 1900 (has links) Livestock markets Agricultural Marketing Management
26	The problems and prospects of processed food products in India with special reference to the exports of fruits and vegetables for the period of 1972-73 to 1981-82 Mokshapathy, S 01 1900 (has links) Processed food products Agricultural Marketing Management
27	Pricing efficiency in cardamom marketing in India Kumar, Arun K S 20 June 1988 (has links) Pricing efficiency in cardamom marketing t Agricultural Marketing Management
28	An evaluation of arecanut co-operative marketing system in Karnataka Prakash, T N 06 January 1997 (has links) Arecanut co-operative marketing system
29	Agricultural input supply in relation to productivity-A study in Karnataka Sarvesh, K V 03 1900 (has links) Agricultural input
30	Emerging issues in India's coffee marketing: A study on policy and strategy Prasanna, D 12 1900 (has links) India's coffee marketing Food Agricultural Marketing Management

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