The aim of the thesis is to define and evaluate the marketing mix of the fitness centre World Gym Fitness Group Inc. and to recommend changes that would increase the efficiency of the marketing mix. The theoretical part is divided into two chapters and focuses on marketing mix of services and marketing environment. Within the crucial practical part there has been run a research to determine the mission of the company and clients´ satisfaction. The research is based on direct observation. The practical part contains at first general characteristics of the World Gym company. The next chapters are focused on the individual parts of the marketing mix of the fitness centre. The marketing mix includes services, price, promotion, distribution, physical environment and people. At the end all findings are summarized in the SWOT analysis and recommendations are designed to increase the efficiency of the marketing mix of the fitness centre.

The aim of the diploma thesis is to analyse and evaluate the marketing strategy of VOYO.cz and recommend improvements of the current strategy. Theoretical part is divided into three chapters. The first chapter deals with the basic concept of marketing and the definition of marketing process. Second chapter defines the process of marketing planning and the third chapter offers basic theoretical approaches for the formulation of product, pricing, promotional and distribution strategy, which are applied in the practical part. The practical part describes the company CME and CET 21 and subsequently includes the analysis of VOYO.cz strategy in terms of 4Ps. Based on the findings there are recommendations offered in the last chapter to improve the current marketing strategy.

The aim is to evaluate the possibility of line extension of a new product range for a concrete mark, resp. develop appropriate strategies for an introduction of a specific extension product on the market. The theoretical part is focused on the strategic and tactic brand management, marketing mix and research. In the practical part, there is an evaluation of the situation on dishwashing market, its long-term development and a description of the major players. Subsequently work includes marketing strategy for the launch of a new product type which extends the existing range and strengthens the brand's position on the market. This strategy is based on consumer research where were investigated ways of washing dishes in the Czech Republic, who the ideal dishwashing liquid looks like and also what the brand awareness of current brands of dishwashing is.

The goal of the diploma thesis was to analyse the existing operation of the War Museum, its services and particular instruments of marketing mix. Based on the results of the survey and collected information about actual functioning and propagation then suggest improvements and recommendations in the field of marketing. In the theoretical part I focused on basic principles of the arts marketing and individual instruments of marketing mix, as well as marketing communication and communication mix. The practical part is focused on applying of individual instruments of marketing mix on the Complex of battlefield 1866 Chlum, specifically the War Museum. The diploma thesis contains suggestions and improvements to the War Museum and the Museum of Eastern Bohemia in promotion. The final part is devoted to the overall summary.

The basis of this thesis is to analyze business conditions for opening a restaurant or bar on the Black Sea coast in Bulgaria, which would be oriented to the Slovak and Czech tourists. The main objective is to determine whether such a project was on the one hand for tourists received and on the other hand for the entrepreneur financially attractive. Therefore, after the summarization of all the collected information, it is necessary to decide for a particular variant of a business plan that is actually feasible. As a part of this work some other suggestions of other business opportunities were added, supposed to widen the business portfolio and an active business time during the year.

This diploma thesis focuses on marketing. The main aim of the thesis is to design marketing activities for specific company. The goal of the proposed marketing activities is to increase the attendance of the specific company shop by at least ten percent. The results of the work lead to recommendations for the future.

This diploma thesis is focused on the marketing mix of Hopax Ltd.. company. The introductory part of the thesis contains theoretical foundations of the given issue. The analytical part presents the company itself and analyzes the external and internal environment of the company, including the marketing mix and SWOT analysis based on the previous theory. The analytical part also includes an overall evaluation of the marketing mix of the company. The proposal part contains suggestions based on previous analyses.

This diploma thesis is focused on marketing mix of company named Nedbal trading s.r.o. Thesis is divided into three parts. Introductory part is dedicated to theoretical foundations of the problematics. Second part starts with introduction of the analyzed company itself, then continues with individual analyses mentioned in theoretical part. In the last part are mentioned possible suggestions to improve marketing mix of the company determined according to previous analyses.

This diploma thesis is focused on marketing, specifically the communication mix. The theoretical part defines the most important concepts needed to understand the issue. At the same time, there are described analyzes, which will be later used in the analytical part, that evaluates the current state of the selected company. Based on that analyzes, the last part of the thesis will propose solutions to the identified deficiencies to correspond with the main goal of the work.

This diploma thesis is focused on the current state of the marketing mix of a chosen company focused on project management consulting. Solutions to improve the marketing mix of this company are proposed based on the results of marketing analyses of the external and internal environment of the company.