This thesis deals with research in the use possibilities of organic food in kindergartens in the town of České Budějovice on two levels (management and parents).It was found out that some of the kindergartens are using organic food. The biggest barrier to the using of organic food in kindergartens is their price. Most parents are satisfied with the quality of food in their kindergartens. Furthermore it could be said, that the parents know organic food but it can?t be confirmed the hypothesis that says parents would welcome the use of organic food in kindergarten?s canteens. The results indicate that not all the parents are able to accept the minimum of price increase in meal at the kindergartens. In the end there are recommended some local organic food which could be appropriate for using in the kindergartens in the town of České Budějovice.

This thesis analyzes Czech cosmetic company Dermacol in the on-line environment. The crucial goal was to give a compact overview of Dermacol's on-line activities and propose their possible improvement. The theoretical part describes and contrasts the purchase decision process in a traditional store and on the internet. Furthemore, it depicts the evolution of the internet and e-commerce in the Czech Republic. In the next part the situation on the market with decorative cosmetics and Dermacol's position on it is analyzed. Crucial part is dedicated to the on-line tools which are used by Dermacol for its presentation, communication and sale. The recommendations and possible proposals for improvement follow. In the end the thesis deals with a research whose goal was to find out the attitude of the Czech consumers towards decorative cosmetics. Moreover, the research examined the awareness about Dermacol's web and e-hop and the willingness of the Czech women to buy decorative cosmetics via internet.