- About
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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
Search results
Showing 1 to 10 of 1159 (0.062 seconds)Spelling suggestions: "subject:"marketingový""
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Analýza komunikačního mixu v bance Waldviertler Sparkasse von 1842 AGHrušková, Miroslava January 2008 (has links)
No description available.
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Marketingová strategie podniku / Marketing strategy of the companyHrebenyk, Yanina January 2017 (has links)
This thesis is focused on the main characteristics of company marketing strategy. The first part describes theoretical facts about marketing, its concept, strategy and planning, as well as the strategic marketing processes. For design and realisation of marketing strategy the most important marketing analysis are described here in detail: marketing mix, marketing communication, marketing environment and SWOT analysis.
The second part of this thesis presents a travel agency MOVAMI s.r.o., its activities and overall state from the perspective of marketing conception. This part also investigates each analysis individually for better understanding of the present position of agency on the tourism market. The third part presents the summary of the results of all conducted analysis and design of the new improved marketing strategy for the travel agency MOVAMI s.r.o.
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Marketingový audit společnosti Vypos SlovakiaSitárová, Aneta January 2010 (has links)
No description available.
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Designing Marketing Strategy for the Private Hotel High SchoolPalacká, Jana January 2010 (has links)
No description available.
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Marketingová strategie firmyMěřínská, Iva January 2012 (has links)
No description available.
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Návrh marketingové strategie pro nadnárodní stavební společnostParolek, Antonín January 2010 (has links)
No description available.
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Příležitosti tržního rozvoje produktu BLUEINFO společnosti DEEP VISION s.r.o.Tomišková, Kateřina January 2010 (has links)
No description available.
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Komunikační plán zavedení bio-potravin vybraného řetězce v ČR / Communication plan of the introduction of bio-food in a selected chain in the Czech RepublicReilová, Renata January 2008 (has links)
Diplomová práce ?Komunikační plán zavedení biopotravin vybraného řetězce v ČR? se zabývá analýzou kampaně Tesco Organic, která probíhala v říjnu 2007 při zavedení biopotravin v obchodním řetězci Tesco. Cílem práce je kromě posouzení dosahu kampaně Tesco Organic také analýza nákupních zvyklostí českých spotřebitelů biopotravin. Na základě výzkumu je sestaven demografický profil spotřebitele biopotravin, který je potom konfrontován s cílovou skupinou kampaně Tesco Organic.
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Návrh komunikační strategie ve vybrané obciKohoutková, Hana January 2009 (has links)
No description available.
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Analýza marketingové strategie vybrané firmy / Analysis of marketing strategy in specific companyHavlíková, Kristýna January 2014 (has links)
The master's thesis deals with the issues of marketing strategy and communications with subsequent applications to an alternative care center for pets, named the Optima Vetcare. The theoretical part includes description of marketing concepts, which include a marketing strategy, a marketing mix, a communication mix, trends in marketing and a marketing research. The practical part is specifically focused on the specifics of the marketing Optima Vetcare and maps its marketing efforts since the year 2014, when it was founded. The questionnaire survey is realized at the end of the thesis and then recommendations are proposed for the improvement of Optima Vetcare's marketing communications. The aim of this thesis is to present an alternative care center for pets Optima Vetcare and analyze its marketing. Another goal is to provide possible proposals and recommendations for marketing communication improvement.
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