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Návrh marketingové strategie pro salón D.B.Art - Dagmar Bencová / Design of Marketing Strategy for Salon D.B.Art - Dagmar BencováMorávková, Jana January 2015 (has links)
This thesis focuses on a marketing strategy proposal of a cosmetic salon D. B. Art – Dagmar Bencova. There is an external and internal enviroment analysis included. Data of this analysis was used for a design of a marketing strategy. This strategy includes a recommendations, which mainly lead to the increase of a market share.
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