Made available in DSpace on 2014-12-17T15:08:34Z (GMT). No. of bitstreams: 1 AdrianaCSC_DISSERT.pdf: 496198 bytes, checksum: 4e640352beec8b5880c6801202af5e74 (MD5) Previous issue date: 2013-06-06 / It is an investigation that seeks to reveal, record and analyze the process of appropriation and use of digital media by university students, aged between 40 and 60 years. Interested in studying how changes are perceived in the educational sphere for students Whois have gone through liberal/traditional school, ie, effected the first contact with technological devices media as adults, in the university. This investigation sought to contribute to the knowledge on the use of new learning strategies imposed by digital media by recording and analyzing the reports surveyed sample. Allowed to know the cultural universe of these women, revealing the context in which receive mediated messages and uses that mar? these learning strategies within their daily academic life. Gathered in this work, reflexions guided by studies of media reception and role played by digital media as builders images and facilitators in knowledging acquisitions, it was chosen to work two main theorical notions: communication media and digital inclusion. As the research methodology, it was used the exploratory descriptive technical together with other appropriate tecniques. In ordem to approach the problem can be observed two phases: a quantitative one, which was used an investigative procedure, a survey data with closed questions; and a qualitative phase, which was used to collect data through a diary from situations encountered in the classroom. The main objective of analyzing how digital media are received, appropriated and used by university women has been fulfilled and it is remarkable that they access with dificulty and can not be considered included digitally. The results show that the problem of these agents is not the access, there are was of appropriation of digital media offered at IES, and it was possible to note that they seek to integrate to the technological world, and they even have devices that can insert them on this world. Insertion in cyberculture sets up the ability to find a favorable way to be aware of reality and production of knowledge and liberating and dignifying practices, in this case refers to an appropriation of citizenship through the field of technological devices offered as a perspective that they can interact / Trata-se de uma investiga??o que busca revelar, registrar e analisar o processo de apropria??o e utiliza??o das m?dias digitais por alunas universit?rias, com idade entre 40 e 60 anos. Interessou-nos estudar como essas transforma??es s?o percebidas na esfera educacional, por discentes que passaram pela forma??o escolar liberal/tradicional, ou seja, efetuaram o primeiro contato com os dispositivos tecnol?gicos midi?ticos depois de adultas e dentro da universidade. Esta investiga??o buscou contribuir para ampliar o conhecimento sobre a utiliza??o das novas estrat?gias de aprendizagem impostas pelas m?dias digitais, atrav?s do registro e an?lise dos relatos da amostra pesquisada. Permitiu conhecer o universo cultural dessas mulheres, revelando o contexto no qual recebem as mensagens mediadas e quais os usos que fazem dessas estrat?gias de aprendizagem dentro de sua vida cotidiana acad?mica. Reuniram-se, neste trabalho, reflex?es orientadas pelo papel desempenhado pelas m?dias digitais, como construtores de imagens e dinamizadores na aquisi??o de conhecimento, escolhemos trabalhar com duas no??es te?ricas principais: comunica??o midi?tica e a inclus?o digital. Quanto ? metodologia investigativa, utilizamos a t?cnica explorat?rio-descritiva, aliada a outras t?cnicas apropriadas. Na forma de abordagem do problema podem ser observadas duas fases: uma quantitativa, na qual se utilizou como procedimento investigativo um levantamento, tendo este como t?cnica de coleta um question?rio com perguntas fechadas; e uma fase qualitativa, na qual foi utilizada como t?cnica de coleta de dados uma observa??o participante, por meio de um di?rio de campo a partir das situa??es vividas em sala de aula. O objetivo principal de analisar de que forma as m?dias digitais s?o recebidas, apropriadas e utilizadas pelas mulheres universit?rias foi cumprido, sendo not?vel que elas acessam com dificuldade e n?o podem ser consideradas inclu?das digitalmente, os resultados apontam que o problema dessas agentes n?o ? o acesso; h? formas de apropria??o das m?dias digitais oferecidas na IES, e foi poss?vel observar que elas buscam se integrar ao mundo tecnol?gico e at? possuem dispositivos que podem inseri-las nesse mundo. A inser??o na cibercultura configura-se pela capacidade de encontrar meio favor?vel para a tomada de consci?ncia da realidade e a produ??o de saberes e fazeres libertadores e dignificantes, que nesse caso refere-se a uma apropria??o da cidadania por meio do dom?nio dos aparatos tecnol?gicos oferecidos como uma perspectiva emancipat?ria para as interagentes

This thesis presents a methodology for soundscape research, utilising consumer mobile and internet technologies. This has been used to gather objective environmental data, as well as subjective data from participants in-situ. A total of 323 untrained members of the public have submitted soundscape recordings from around the world. For the first time, participant choice has been factored into soundscape research, where members of the public decide which sound environments are investigated. Human relationships with their sound environments have been investigated, with a number of findings corresponding with those of other studies utilising entirely different methodologies. In addition, a number of new findings have been made to contribute to the field. The two extracted subjective principal components of ’Appreciation’ and ’Dynamics’ has shown a solid validation of the project’s methodology, due to their similarities with a number of other studies utilising different techniques of data retrieval. The distinctive groupings of the different soundscape types within this factor space defined by the extracted components reveals the perceptual differences between the soundscape categories: urban, rural, urban public space and urban park. The activity a person is involved in while making their submission has shown to be influential in soundscape appraisal, with relaxation and recreation situations resulting in increased soundscape appreciation. The reasons behind a soundscape submission have revealed significant differences in subjective response. The positive interpretation of the term soundscape has resulted in a majority of positive reasons for participation. Soundscapes that arise from a participant’s daily routine are generally less appreciated than soundscapes containing a particular sound source focus. The highest levels of appreciation were observed in soundscapes whose focus is on a specific activity that the participant is involved in. The interest that a participant has on their soundscape is seen to result in raised levels of appreciation.

This thesis explores history and development of music industry including tools of monetization, from the beginning of music publishing, inventions of various sound recording methods and related birth of recording industry, to various forms of internet-based distribution of recorded music. It especially focuses on digital means of music distribution and their influence on artists, recording companies as well as consumers -- listeners. It maps connections and consequences resulting from over one hundred old paradigm shift caused by rapid evolution of mobile technology and Internet. Especially the last chapter attempts to anticipate future of this market segment, based on the examples of particular artists, even though it is still in a process of on-going changes.

The subject of this Master's thesis is social media and its utilization in tourism marketing. The aim of the thesis is to determine which social media are most useful for tourism marketing and identify effective ways of social media marketing in tourism. The opening chapter deals with the development and current state of the Internet, digital marketing and individual types of social media. The second chapter examines the influence of social media on travelers and trends in social media marketing. The next chapter contains analysis and evaluation a survey among users of social networking sites. The last chapter is dedicated to analysis and comparison of marketing activities of two competitive tour operators on social media. The main findings of the thesis are summarized in its conclusion.

In order to demonstrate the knowledge and skills acquired during her tenure in the Arts Administration graduate program, the consultant works four hundred and eighty hours as a Social Media and PR intern at Bond Public Relations and Brand Strategy in New Orleans, Louisiana. The following body of work is a consultant’s report written from the perspective of a professional Arts Administrator, and includes the following items: host company profile; description of internship activities; consultant’s contributions and gains; summation of company and industry best practices; host company’s strengths, weaknesses, opportunities, and threats – both internal and external; and the consultant’s recommendations for improvement.

This thesis deals with the issue of media education and teachers who teach the class. The first part of the thesis is devoted to a theoretical definition of the cross-curricular theme of media education, its historical development and the gradual establishment of the topic in Czech curriculum and the subsequent introduction into schools in the form of a cross-sectional topic that concerns grammar schools and not only them. Attention is paid to textbooks, publications and Internet links and courses available to teachers. Part of the attention is devoted to the latest research on this topic. The research part of the thesis presents the results of my qualitative research, which outlines patterns of approaches, opinions and attitudes of media education teachers at selected grammar schools in South Bohemia. The thesis deals with the question of who are the teachers, who teach media education, whether they are already prepared for this topic from the university, or whether they had to educate themselves and what are their most frequent approvals. Only recent university graduates, unlike their older colleagues, have had the opportunity to become acquainted with media education in their higher education. Their older colleagues did not have it so easy and had to deal with this task and topic during their teaching. There are different views on media education among young and senior teachers. As a rule, every young teacher is enthusiastic and positively perceives the importance of media education.

Submitted by Silvana Teresinha Dornelles Studzinski (sstudzinski) on 2015-05-14T13:19:54Z No. of bitstreams: 1 Janaína Menezes.pdf: 3325969 bytes, checksum: c9d6a7eacfa7c41df20c524f7e4dcb93 (MD5) / Made available in DSpace on 2015-05-14T13:19:54Z (GMT). No. of bitstreams: 1 Janaína Menezes.pdf: 3325969 bytes, checksum: c9d6a7eacfa7c41df20c524f7e4dcb93 (MD5) Previous issue date: 2013 / Nenhuma / Essa pesquisa está vinculada à Linha “Educação, Desenvolvimento e Tecnologias do Programa de Pós-Graduação em Educação da Universidade do Vale do Rio dos Sinos – UNISINOS. O tema está relacionado ao uso de jogos sociais digitais para a aprendizagem de Língua Inglesa. Os autores que embasaram a investigação são: Castells (2000), Gee (2008), Lemos (2002, 2009, 2012), Moita (2007), Piaget (1990), Primo (2007, 2008), Recuero (2004, 2005, 2010), Schlemmer (2002, 2009), Veen; Vrakking (2009), Warschauer (2012). O problema de pesquisa desta dissertação consiste em investigar como um jogo social, presente no contexto de uma mídia social digital pode se constituir enquanto ambiente para aprendizagem da Língua Inglesa. O objetivo dessa pesquisa consistiu em investigar e compreender como ocorre o interesse, bem como a aceitação do uso de um jogo usado como entretenimento para fins de aprendizagem, analisar as possibilidades de sintonia entre o jogo e o conteúdo programático da aula presencial física de Língua Inglesa, analisar como os participantes colaboram entre si durante o jogo e como essa colaboração contribui para a aprendizagem e analisar e compreender como as interações dos participantes com o jogo podem favorecer o desenvolvimento da competência comunicativa na aprendizagem da segunda língua. Para esta pesquisa foram utilizados dois jogos sociais digitais The Sims Social e Wetopia, presentes no Facebook, com dois grupos de alunos de Língua Inglesa. A pesquisa teve enfoque qualitativo, de natureza exploratória e utilizou a metodologia de estudo de caso. Os dados foram coletados por meio das interações entre os participantes durante o jogo registradas em chats e no mural dos grupos criado no Facebook e também em entrevistas semi-estruturadas após o experimento. Como resultados da pesquisa, salienta-se que os jogos sociais digitais presentes no contexto de uma mídia social digital possibilitam um ambiente para o ensino e aprendizagem de Língua Inglesa, favorecendo o desenvolvimento de competência comunicativa, permitindo a sintonia entre a sala de aula presencial física e o contexto do jogo, engajando os participantes em atividades colaborativas e gerando interesse pela sua aprendizagem com e através dos jogos. Portanto, esta dissertação traz para a reflexão o potencial sócio-cognitivo presente no ambiente dos jogos sociais digitais e como tais tecnologias podem permitir novas e diferentes formas de construção de conhecimento na Língua Inglesa. / This research is linked to the Research Line "Education, Technology and Development” present in the Program of Graduate Education at Vale do Rio dos Sinos University- UNISINOS. The theme is related to the use of digital social games for learning English. The authors based the research are: Castells (2000) , GHG (2008), Lemos (2002, 2009, 2012), MOITA (2007), Piaget (1990), PRIMO (2007, 2008), RECUERO (2004, 2005, 2010), Schlemmer (2002, 2009), VEEN; Vrakking (2009), Warschauer (2012). The research problem of this dissertation is to investigate how a social game, present in the context of digital social media can be constituted as an environment for learning the English language. The objective of this research was to investigate and understand how the interest occurs, as well as the acceptance of the use of a game used as entertainment for learning, analyze the possibilities of harmony between the game and the syllabus of the English curriculum, analyze how participants collaborate with each other during the game and how this collaboration contributes to learning and to analyze and understand how the interactions of the participants with the game may favor the development of communicative competence in second language learning. For this research we used two digital social games The Sims Social and Wetopia present in Facebook, with two groups of students of English. The research approach was qualitative, exploratory in nature and used the case study methodology. Data were collected through the interactions between the participants during the game chats and recorded content present in the wall of the groups created on Facebook as well as on semi-structured interviews after the experiment. As the survey results, it is noted that the digital social games present in the context of a digital social media enable an environment for teaching and learning English Language, favoring its the development, allowing the alingment between classroom and the games, engaging participants in collaborative activities and generating interest intheir learning with and through games. Therefore, this dissertation brings to reflection the socio-cognitive potential in the environment of digital and social games and how such technologies can enable new and different ways of constructing knowledge in English.

Submitted by Noeme Timbo (noeme.timbo@metodista.br) on 2016-09-08T17:43:01Z No. of bitstreams: 1 Candice da Silva Quincoses.pdf: 2844651 bytes, checksum: a2875a55b7d08a29a03b56892e1b3409 (MD5) / Made available in DSpace on 2016-09-08T17:43:01Z (GMT). No. of bitstreams: 1 Candice da Silva Quincoses.pdf: 2844651 bytes, checksum: a2875a55b7d08a29a03b56892e1b3409 (MD5) Previous issue date: 2016-04-25 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / This work aims to assess the posture of organizations on social digital medias, considering the fact that these new virtual environments have dramatically changed the way in wich they promote the relationship with its stakeholders.The main objective of the research is to identify and understand how organizations position themselves in front of unfavorable comments in digital social media that may impacts its image and reputation, as well as showing the importance to constantly monitor the consumer and dialogue with him on the digital channels to avoid risks to the brand. The metodology used is called study of multiple cases, through which analyzed the unfavorable comments to the Brands: Vivo, Tim and Oi, on the Facebook Page during the month of september 2015. It was built a research protocol and held the monitoring of these brands analyzing them posts and unfavorable comments collected in that period. It was found, after such procedures that mobile operators often have difficulties in relationships with the public in digital social media, which puts them at risk for their image and reputation. / O trabalho tem como proposta avaliar a postura das organizações nas mídias sociais digitais, considerando o fato de que esses novos ambientes virtuais têm modificado drasticamente a maneira pela qual elas promovem o relacionamento com seus públicos estratégicos. O objetivo principal da pesquisa é identificar e compreender como as organizações se posicionam diante de comentários desfavoráveis nas mídias sociais digitais que possam impactar sua imagem e reputação, bem como mostrar a importância de monitorar constantemente o consumidor e dialogar com ele nos canais digitais para evitar riscos à marca. A metodologia aplicada denomina-se Estudo de Casos Múltiplos, por meio da qual analisaram-se os comentários desfavoráveis às marcas: Vivo, Tim e Oi, na página do Facebook, durante o mês de setembro de 2015. Construiu-se um protocolo de pesquisa, e realizou-se o acompanhamento dessas marcas analisando-lhes os posts e os comentários desfavoráveis coletados no período. Constatou-se, após tais procedimentos que as operadoras apresentam frequentemente dificuldades para se relacionar com os públicos nas mídias sociais digitais, o que as coloca em risco quanto à sua imagem e reputação.

This thesis aims to examine the News Usage practices of young Pakistani university students in the networked news media environment. The development of internet and its subsequent technologies have played a significant role in the transition from Mass Media towards Networked Media and this transition has directly influenced news usage practices. In Pakistan, almost 99% of the sample population of this research has mobile phones. The introduction of 3G and 4G mobile technologies in 2014 and recent ICT policy initiatives suggests that there are plans to subsidize smart phones in the country, which will further boost the digital environment. The news users in Pakistan now have more choices to follow news from multiple platforms and via multiple devices. There is a networked media ecosystem around users and it is continuously evolving and consequently transforming the news media institutions and the users’ news usage experience. The practice of using news is changing and transforming the user’s news usage experience but the available theoretical framework did not adequately address this, until the emergence of the ‘Theory of Mediatization’. The four main contributors to mediatization theory have been Lundby (2014) Hepp (2009), Hjarvard, (2008), Couldry (2008) and Krotz (2007) .Building on their contribution, and including the valuable addition by Winfried Schulz (2004), I am applying the framework of mediatization to a cohort of university students in Pakistan to investigate their changing news usage practices in the networked media environment. I have adopted a mixed method approach, following the double sequential loops method.

Kenya's 2010 Constitution marked a significant shift towards decentralised governance and public participation as key drivers of sustainable development (Finch and Omolo, 2015). One of the primary strategies county governments employ to achieve this goal is participatory budgeting (PB), which empowers communities and devolves power to support inclusive and equitable development. Through the Communication for Development lens, this thesis investigates the discourse surrounding participatory budgeting in Makueni County, Kenya. The study examines the communication approaches the county government applies to promote public participation, explores the role of participatory communication in facilitating public engagement in PB, and assesses the inclusivity of participatory approaches. Additionally, the research delves into the opportunities and challenges of integrating digital tools into participatory communication for PB. This aspect of the study is particularly relevant in today's digital age, where digital communication tools have become an essential aspect of communication. The thesis also considers power dynamics, social context, and the appropriate use of digital tools to foster a participatory and inclusive approach for PB.The data collection methods to dissect the research topic included semi-structured, in-depth interviews with Makueni County officials and a focus group discussion with civil society and community members. The findings of this research reveal Makueni County has public participation approach that enjoys strong government backing and efforts to institutionalise PB within the county devolution governance. The county communication approach blends participatory and top-down strategies, dominated by a monologic, one-way flow of information. However, a participatory aspect is also present, facilitated by traditional community platforms and community mobilisation through media and digital tools. While digital platforms are employed, restricted internet coverage and a digital divide hinder their effectiveness. The findings also identify limited youth and civil society participation in the communication approaches further hinder inclusive participation in the PB processes. Despite these challenges, the study suggests that Makueni County's approach is promising for participatory communication. However, to achieve a truly participatory communication approach, the county government needs to refine its communication approach to enhance inclusivity and leverage digital tools to foster effective public participation. This could cultivate transparent, accountable, and participatory communication strategies, that could yield sustainable and equitable outcomes in the participatory budgeting initiative.