The purpose of this thesis is to examine how reading different media forms can lead to different experiences for the reader and how they choose which media form to read. Two questions are posed in the study. Question number one is: How does the media form influence the reading experience of the book and question number two is: What reasons can be seen behind the different choices of media forms?The study is based upon qualitative interviews with six readers using different media forms. Two different theories are used for analyzing the result. When analyzing reading experiences Sten Furhammar´s model of reading have been used and a media consumption theory for analyzing choices of reading different media forms.The results of the examination shows that the experience of the book differs depending on which media form the informants are using and that their choices depends on where they are about to either read or to listen to an audio book. / Program: Bibliotekarie