Orientador: Genaro Alvarenga Fonseca / Resumo: Essa pesquisa teve como objetivo analisar o que tem sido realizado em termos de Educação Ambiental (EA) em duas escolas públicas estaduais (uma delas de período integral) e uma da rede municipal, todas do ensino fundamental II do município de Batatais/SP, limitando o intervalo de estudo aos anos de 2017 e 2018. Quanto à abordagem, trata-se de pesquisa qualitativa, referente à perseguição dos objetivos, utilizou-se da pesquisa descritiva e quanto aos procedimentos a pesquisa documental e bibliográfica. O Meio Ambiente foi eleito pela Constituição Federal como direito de todos os cidadãos, a qual também incumbiu à coletividade e ao Poder Público o dever de defendê-lo e preservá-lo para as presentes e futuras gerações, certo que para assegurar a efetividade desse direito o Poder Público deverá promover a EA em todos os níveis de ensino e a conscientização pública para a preservação do meio ambiente. A Lei n. 9.795/99, que instituiu a Política Nacional de Educação Ambiental (PNEA) preconizou que nas escolas a EA deve ser promovida de maneira integrada ao programa educacional, como prática contínua e permanente, observando o enfoque humanista, holístico, democrático e participativo. Os documentos compilados, entre eles os planos de gestão e os projetos político-pedagógicos, foram analisados à luz das políticas públicas de Educação Ambiental, nos Parâmetros Curriculares Nacionais (PCNs), nas Diretrizes Curriculares Nacionais para a Educação Ambiental (DCNEA) e demais legislações co... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: The aim of this research was to analyze what has been accomplished in terms of Environmental Education (EE) in two public state schools (one of them full time), and one municipal school, all of them are middle schools from the city of Batatais/SP/Brazil, limiting the study time interval from 2017 to 2018. Regarding the methodological approach, it is considered a qualitative research. In order to reach the objectives, the descriptive research was used, and in relation to the procedures, the documentary research was used. The environment was elected by the Federal Constitution as a right of every citizen, which had also delegated the collectivity and the Public Power with the duty of defending and preserving it for the present and future generations, in order to assure the effectiveness of this right, the Public Power must promote the EE in all levels of education and public awareness to the preservation of the environment. The Law 9.795/99 which has established the National Environmental Education Policy (NEEP) recommended that the EE should be promoted at schools in an integrated manner with educational program as a continuous and permanent practice, observing the humanist, holistic, democratic and participatory approach. The compiled documents, including the management plans and political pedagogical projects, were analyzed according to public policies of the Environmental Education, on the National Curricular Parameters (NCP), the National Curricular Guidelines to the Envir... (Complete abstract click electronic access below) / Mestre

Abstracts in English, Afrikaans, Zulu and Arabic / The Middle East has a rising demand for public relations (PR) professionals because many of the oil-producing countries in the region are implementing radical transformational strategies to develop their non-oil sectors to safeguard future generations. PR professionals in the region are challenged by volatile environments in which there are on-going conflicts and wars. However, PR in the Middle East is key to engagement in its complex social, economic and political climate. Information and communication technology has captured the attention of organisations in the Middle East, by contributing to the evolution of PR practices from monologue to dialogue and from control to engagement. Against this background, the study explored critical PR and PR activism in the Middle East. Critical PR radically changes the traditional approach of PR, from asking how it can assist organisations to be more efficient, to asking what its role is in society? It advocates that the PR professional act as the facilitator of debate, dialogue and even dissent, and to encourage public input, thereby influencing public policies to develop long-term, transformational programmes that benefit society. This study explored the theoretical characteristics of critical PR elements and the principles of online organisation–public relationships. These characteristics and principles were further explored and measured by a quantitative self-administered web-based survey and one-on-one interviews with PR professionals in the Middle East Public Relations Association and from leading listed Middle Eastern organisations. / Die Midde-Ooste het 'n toenemende behoefte aan professionele persone in die gebied van openbare betrekkinge en PR. Baie van die olieproduserende lande in die streek implementeer radikale transformasiestrategieë om hul nie-oliesektore te ontwikkel en om so toekomstige geslagte te beveilig. Professionele PR-personeel in die streek het groot uitdagings in die vorm van vlugtige veranderinge in die verskillende gebiede waarin konflikte en oorloë alomteenwoordig is. Openbare betrekkinge in die Midde-Ooste is egter die sleutel om die verskillende partye te kan bereik en betrek, weens die komplekse sosiale, ekonomiese en politieke klimaat. Inligting- en kommunikasietegnologie het die aandag van organisasies in die Midde-Ooste gevang weens hulle bydrae tot die evolusie van PR-praktyke, van monoloog tot dialoog, en van beheer tot betrokkenheid. Dit is teen hierdie agtergrond dat die studie kritiese openbare betrekkinge en openbare betrekkings aktivisme in die Midde-Ooste ondersoek. Kritieke openbare betrekkinge verander die tradisionele benadering van openbare betrekkinge radikaal. Dit stel vrae: hoe kan dit organisasies help om meer doeltreffend te wees, en watter rol kan dit in die samelewing speel? Dit bepleit dat die professionele PR-praktisyn as fasiliteerder vir debat, dialoog en selfs verdeeldheid kan optree, sowel as openbare bydrag aan te moedig. Sodoende kan hy of sy openbare beleid beïnvloed om langtermyn transformasieprogramme, wat die samelewing bevoordeel, te ontwikkel. Hierdie studie het die teoretiese eienskappe van kritiese openbarebetrekkingselemente en die beginsels van aanlyn-organisasies se openbare betrekkingspraktyk ondersoek. Hierdie eienskappe en beginsels is verder ondersoek en gemeet aan die hand van 'n kwantitatiewe, self-geadministreerde web-gebaseerde opname en deur persoonlike onderhoude met professionele PR-persone in die Middle East Public Relations Association en toonaangewende en genoteerde Midde-Oosterse organisasies. / IMpumalanga Ephakathi inesidingo esikhulayo sochwepheshe bezobudlelwano bomphakathi ngoba amazwe amaningi akhiqiza uwoyela esifundeni asebenzisa amasu amakhulu ezinguquko ukuze athuthukise imikhakha yawo engenawo uwoyela ukuvikela izizukulwane ezizayo. Ochwepheshe bezobudlelwano bomphakathi esifundeni babhekene nenselele yezimo eziguquguqukayo lapho kukhona izingxabano nezimpi eziqhubekayo. Nokho, ubudlelwano bomphakathi eMpumalanga Ephakathi buyinto esemqoka ekubhekanani nesimo sawo senhlalo esiyinkimbinkimbi, nasesimweni sezomnotho nesezombusazwe. Ubuchwepheshe bolwazi nobezokuxhumana buye badonsa ukunaka kwezinhlangano eziseMpumalanga Ephakathi, ngokufaka isandla ekuguqukeni kwemikhuba ye-PR isuke ekubeni imiyalelo iye ekubeni ingxoxo nasekulawuleni iye ekubambisaneni. Ngokumelene nalesi sizinda, ucwaningo luhlole ubudlelwane obubucayi bomphakathi kanye nentshisekelo yobudlelwano bomphakathi eMpumalanga Ephakathi. Ubudlelwano bomphakathi obucayi buguqula kakhulu indlela yokwenza yendabuko yobudlelwano bomphakathi, kusukela ekubuzeni ukuthi bungazisiza kanjani izinhlangano ukuba zisebenze kahle, kuya ekubuzeni ukuthi iyiphi indima yabo emphakathini. Igcizelela ukuthi ochwepheshe bezobudlelwano bomphakathi basebenze njengomxazululi wempikiswano, izingxoxo ngisho nokungavumelani, futhi bakhuthaze nomphakathi ukuba ubambe iqhaza, ngaleyo ndlela bathonye izinqubomgomo zomphakathi zokuthuthukisa izinhlelo zesikhathi eside, zezinguquko ezizuzisa umphakathi. Lolu cwaningo luhlole izici zemibono yezinto ezibucayi zobudlelwano bomphakathi kanye nemigomo yenhlangano eku-inthanethi-ubudlelwano bomphakathi. Lezi zimpawu kanye nemigomo yahlolisiswa kakhudlwana futhi yalinganiswa ngenhlolovo esuselwa kuwebhu esebenza ngobuningi kanye nokuxoxisana nomuntu ngamunye nochwepheshe bezobudlelwano nomphakathi Enhlanganweni Yobudlelwano Bomphakathi YaseMpumalanga Ephakathi kanye nasezinhlanganweni ezihamba phambili ezisohlwini lwaseMpumalanga Emaphakathi. / Communication Science / M. Communication Sc. (Organisational Communication)