This thesis titled Analysis of Media Image of Milos Zeman as Portrayed by CTK during the First Year of Presidency focuses on news releases made by Czech News Agency CTK that within the time frame of 8. 3. 2013 - 8. 3. 2014 inform about the President of the Czech Republic Milos Zeman. The goal of this thesis was to aquire a complex media impression of President as presented by CTK's news production. Primarily this thesis inquires into the total number of news releases within particular time periods, their topics and tonality. Secondarily this thesis observes the trends of these phenomenons within a one-year time horizon and the connection and coherence among the aforementioned phenomenons. The basis of this thesis is theoretical context that deals with news releases and pursues media construction of reality in the news. For this research there was used quantitative content analysis with qualitative overlap in form of emotional impression of news releases. As a data resource there was used an aggregate of texts from CTK's infobank. Research proved certain hypothesis, as e.g. a long-term dropping tendency of media interest in President Zeman or a higher number of negatively rather than positively tinted news. The results of this analysis can serve as resources to employees of the press division of the...

My thesis named "Attitude of Czech dailies Lidové noviny, Mladá fronta Dnes and Právo to the first direct Czech presidential election" should confirm or disprove the bias of the three Czech newspapers in the period between the first and the second round of the direct presidential election. The first part of thesis focuses on selected chapters of media, linguistic and semiotic theories regarding bias. It also discusses the process of direct elections and CVs of Karel Schwarzenberg and Miloš Zeman. At first, I used quantitative analysis to determine if the newspapers were balanced and provide comparable space to the both candidates. Then I applied the qualitative analysis to find out what language and semiotic components used the authors from newspapers to inform the public about the candidates of the second round of direct elections. Depending on the findings, I divide the articles into positive, neutral, negative categories for Karel Schwarzenberg and positive, neutral, negative for Miloš Zeman. After the victory of Miloš Zeman the bias was discussed. This thesis should answer the question of whether the three Czech newspapers were biased in favour of Karel Schwarzenberg or Miloš Zeman between the first and the second round of the first direct Czech presidential election.

The presented diploma thesis on the topic Direct election of the President in the Czech media environment aims to clarify how the selected internet news portals (iDnes.cz, iRozhlas.cz, Novinky.cz, Blesk.cz) reported on the second rounds of the direct election of the head of state in years 2013 and 2018. The theoretical part of this work focuses on the definition of theoretical concepts, such as media image, media product or representation. It also deals with the factors of the enactment of the direct election of the president and the resulting impact on society. In the analytical part, articles from selected servers in a specific period will be examined with the help of quantitative content analysis, which should, among other things, clarify how the media decided to approach this new institution.

This thesis aims to provide analysis of chain emails during the second direct presidential election in the Czech Republic. The main goal of this work is to set out a semiotic analysis in order to provide detailed research of emails related to both candidates Miloš Zeman and Jiří Drahoš. The chain emails usually using a specific linguistic terms and persuasive procedures. Therefore, the attention will be paid mainly to linguistic and persuasive procedures which are identified. In order to examine the phenomenon the theoretical framework will be based on several key words and terms such as: chain emails, disinformation, hoax, semiotics, etc. Aforementioned, this work is aiming to provide a detailed overview of chain mails. In order to address the topic, I will approach the political background within the media context to present solid foundational analysis, which will conduct disinformation topics.

Master's thesis Photographs of Presidential Candidates in Czech Newspapers ahead of Elections of 2013 compares the visual coverage of nine presidential candidates in the photographs published in three national broadsheet newspapers Lidové noviny, Právo and Hospodářské noviny during the period of four weeks before the first Czech direct presidential elections in January 2013. The theoretical part of the thesis summarizes literature probing the visual framing of politics and the influence of photographic images in media on audiences and their decisions in elections. The quantitative content analysis compares the number of each candidate's pictures in the Czech press in order to determine whether the visual coverage was balanced or not and whether this could have affected the election results. It also verifies the hypothesis that newspapers tend to publish more pictures of the candidates with similar political orientation. Besides that, the thesis also compares how each of the journals uses photography illustration by examining the size, placement, type, caption length and authorship of the pictures.

The case of supposed (alleged) Ferdinand Peroutka's article Hitler is gentleman which caused on 27th January 2015 at the conference Let My People Live! in Prague president Milos Zeman filled up the Czech news media. The aim of this thesis is to explore and analyse how these case was displayed in the media and how have the media approached to this case. This work is trying to assess the extent of media content in these media, the presence and importance of the communication and is also focused on the deeper meaning of the investigated material. The goal was to bring a sight and aspects of the possible inclination of the media, as an institution, to either side of the dispute. Traditional media like television, radio and press, were the main research sample. In addition to Czech Television it was extended for a second public service medium Czech Radio. As an additional source of traditional media the newspaper Lidove noviny and the magazines Respekt and Reflex were chosen. The main actor of the case is the president of the state and his spokesman who tried to find a allegedly non-existent article. This work will therefore focus on the parsing and the analysis of aspects related to their appearance and action. Ferdinand Peroutka was accused of fascination with Nazism, media did "support" this affair...

Direct presidential election is a new phenomenon in Czech Republic which brought a challenge for political marketing. There was no previous experience with presidential campaigns and therefore there were a number of expectations how the candidates are going to carry out the campaigns. The thesis focuses on the election campaigns of individual candidates for Czech president in 2013. On a basis of the theoretical framework is an ambition of the thesis to analyze and compare the campaigns and subsequently to evaluate whether they have played an important role in the election, influenced voters' decisions and election results

The aim of this thesis is to look for paralels in reactions and attitudes of Czech and American media towards offensive statements of presidents of the Czech Republic and USA with the focus on mainstream media. In a theoretical part of the thesis the role and function of media in liberal democracies are defined. Following part describes an actual media landscapes of USA and the Czech Republic. The main part - research, is based on the description of the media landscapes in both countries and analyzes the media reactions and attitudes towards one specific presidential statement (one by US president Donald Trump, one by Czech president Milos Zeman). Each statement had to be at most critical, attacking the media and had to raise high media response. Media reactions were afterwards analyzed using qualitative content analysis according to the principles of grounded theory. In the conclusion the categories given by the analysis are being compared and analyzed.

This thesis deals with the development of the media image of Miloš Zeman in the two terms in which he held the most significant political functions, namely the prime minister and the president. The aim is to find out whether the media image of Miloš Zeman at a time when he served as prime minister differs from the current media image that he now has as president. The theoretical part is defined by the role of the media in society and politics. Furthermore, the approaches of objectivity in media are described and finally the basic theories that are applied in the construction of the media image are presented. The methodological part of the research covers the method of quantitative content analysis and how this research was conducted. The necessary data was obtained through the Anopress database, selecting relevant articles of the two national newspapers (Mladá fronta Dnes, Právo) and the two most-watched national television networks (Nova, Česká televize). The conclusion of this thesis is analytical and presents the results.

Comparative case study consists of 12 chapters and is composed as qualitative research. The main goal of the study is to research the fake news used in chosen set of data, consisting of 13 television debates. The case study works with two cases - the presidential election in the Czech Republic (2018) and in Slovakia (2019). First part of the analysis deals with methodology and theoretical background for fake news and role of television debates in election campaign. Next part is dedicated to the analyzed cases of elections, briefly covering the development of the election campaign followed by analysis. The results of the analysis are summed up in the independent chapter. As the most used fake news themes in given debates the analysis identifies following: migration, negative attitude towards media, questionable funding of the campaign and attempts to influence the elections. The main difference in the cases is the nature of the competition, when the acting president is running for re-election. Keywords: Fake news, desinformation, president, elections, campaign, television debate, Miloš Zeman, Jiří Drahoš, Zuzana Čaputová, Maroš Šefčovič