The main objective of this master thesis is a comparative effectiveness analysis of selected social media monitoring tools. The theoretical part of the thesis first familiarizes the reader with the core terms, which will be used throughout the thesis. The next chapter focuses on the detailed specification of classic online marketing. It describes the growing trend of social media marketing and charts out its current status on the Czech online market. In addition, the vital SEO and SEM techniques are also described. The subsequent chapter is devoted to social network marketing, where the increasing power of "word of mouth" in purchase behavior, is explained. Last but not least, illustrative examples of the most successful social media marketing campaigns are listed. The next part deals with the issues of monitoring social media. The reasons for monitoring social media, its principles and features are stated in this chapter. The practical part of this thesis has a described methodology for testing selected tools, acceptance criteria and metrics of measurement. The selected tools are compared in terms of qualitative properties and the relevance of results, both from a global perspective with English phrases, as well as from the perspective of local phrases suitable for the Czech environment. In the second test a set of free monitoring tools is determined and compared with the tools from the first test. In the conclusion is the last measurement, which is proposes the most appropriate monitoring tool for small sized Czech company.

The thesis "Management model of project-oriented organizations of social sphere" deals with the proposal of a management model for project-oriented organizations of social sphere using monitoring and evaluation processes. The proposed management model was based on qualitative research conducted in the selected institution, which was the Institute of Social Work of the Faculty of Health and Social Studies. (Institute of Social Work ? ISW). The reason for selecting this institution was the variety, scope of activities undertaken and development phase of the institution. Currently, as an integral part of institutions focusing on practical social work with the client is considered not only strategic management but also project management which favorably influences the efficiency of services as well as provides the possibility of obtaining resources for their financing. The degree of success of these projects is positively influenced by the processes of monitoring and evaluation, both in the planning phase of the project and during its implementation. On the basis of the qualitative research was proposed a management model for the selected Institute of Social Work. The management model is based on a set of monitoring and evaluation indicators that were, using synergy effects, incorporated in the proposal of database systems of ISW. Based on the values of proposed indicators obtained from the database system we can not only monitor but also assess the performance of the Institute of Social Work. Some of the indicators can be used to design development strategies of the ISW. The applicability of the established management model was assessed by the experts from different fields of management, but similarly focused institutions, in the form of semi-structured interview. Based on the expert opinion, this management model is applicable to other similarly oriented organizations. The model, according to the experts, would bring improvements in management of project-oriented organizations of social sphere with similar focus as the ISW.

The diploma thesis presents the development of selected monitoring techniques of basic life functions in historical continuity. From the measured variables, this work includes measurements of cardiac activity, blood pressure, pulse, respiration and body temperature of the adults patients with intensice care in a historical context. This is a theoretical diploma thesis, which is divided into several chapters describing the history of nursing, a view of the monitoring in intesive care in the historical context to the presents. The first part of this historical work describes the beginnings of nursing. Its own origin and development, until now. The prestige of the nurse´s profession is formed by the society. In the leading positions in medicine previously dominated the men, in nursing care mainly women. A balanced relationship between a nurse and a doctor has been and is very important. The next part is devoted to the development of intensive care and the development of the role of the nurse in these departmenst. The history of intensive care has led to new partnership relationships between physician and nurse. There was an unfamiliar environment in which critical patients had to be cared for. This new role for the sister led to the increase of copetencies, there was a need to increase the education activity that focused on intensive care area. The view of urgent condition has changed over time. Already in the early sources, the urgent condition was described as a condition in which the health and life of the affected person is urgently threatened. These urgent conditions gave rise to the first beds for intensive care. Futher, the development of all monitoring techniques to date, servise of the monitoring technology. The negatives associated with monitoring technology are described too. The thesis will be used as a preview of changing nursing care in the context of changes in monitoring techniques of the intensive care.