This thesis deals with the analysis of the Branding Strategy, Strategic Brand Management and Innovation opportunities of the company OP papírna, s.r.o., producing thinprint paper which is applied as patient information leaflet in pharmaceutical industry for both the Czech and foreign markets. Author of the thesis studies creation and success of the OP brands, current Branding Strategy, following technical service and awareness of the OP products in comparison with the competition. Author also analyzed current condition of the firm using MOST analysis, market development using PESTE analysis and innovative opportunities for the company and SWOT analysis. In that case he answered beforehand-asked questions.

The topic o thlis thesis is design of the structure of a bridge. The beam structure is chosen from three variants of the solution, the structure is formed by a bracket above the pillars and prepared prestressed beams. Various construction procedures have been verified and assessed for the serviceability and load-bearing limit states according to the applicable standards and regulations. Drawing documentation and static calculation are processed.