The object of investigation – farmers’ economical activity diversification. The subject of investigation – farmers’ economical activity diversification politics development incentives. The aim of this work – to analyze farmers’ economical activity diversification political incentives and development possibilities. Tasks: 1. to study famers’ economical activity diversification theoretical aspects; 2. to find out influence of multifunctional agriculture model to famers’ economical activity diversification; 3. to analyze political trends determining famers’ economical activity diversification; 4. estimate famers necessity and possibilities to economical activity diversification in Lithuania. By studying science literature about theoretical diversification and empirical information in the work is analyzed agriculturalist’s needs of economical activity, revealed new possibilities to diversify economical activity according to multifunctionality of agriculture. Also are analyzed European Union political incentives of agriculturalist’s economical diversity. Way and means of investigation – analysis of science literature, logical analysis and synthesis, induction and deduction, comparison analysis, logical and chart methods of model.