Global ETD Search

11	Konst och kultur i dagens digitala samhälle : En studie om hur kulturella och kreativa näringar använder sig av digitala medier, digital marknadsföring och kommunikation Pettersson, Matilda January 2019 (has links) Businesses today, regardless of the type of occupation they supply or offer, are all encountering competition on the market whether it is within the same type of field or not; especially smaller or new businesses, but as said; it applies to all. This has almost always been the case though, with some exceptions of course, but during the last couple of years, thanks to the rapidly growing technology and digitalization, the facing challenges regarding marketing and communication has increased; even for the large, existing businesses. If the lack of education and adaptation concerning digital marketing and efficient communication still remains, businesses will fail in growing their company effectively. This paper have thus studied the usage of these marketing- and communication methods within businesses as well as their vision of the future, where the chosen field of practice was the cultural and creative ones. This was due to the fact that these businesses have a specific and long history with analog marketing and mediums as well as that the current state regarding this transformation are somewhat problematic for some. The data gathering took form as qualitative interviews with six respondents; all different in size, operating years and occupations, with questions regarding their current state and course of action on the subject of their type of business development. The responses were then compared and analyzed with current science to identify some existing obstacles and how they’re solving them, what type of media they use and on which platforms in relation to their occupation as well as their vision of the future. As complicated as their state might seem in the first place, both from an overview as well as the researchers own experiences, they expressed themselves as relatively successful concerning the impact of digitalization and technology, digital- and social media marketing and visual amplification on communication. This, including their optimistic response to their future situation since this digitalization has given them more benefits than obstacles. This gathered information will hopefully give knowledge about digital aspects surrounding marketing strategies and which visual medias applies to what platform and how it can be used in the most effective way for future cultural and creative businesses to adapt and learn from. kulturella och konstnärliga näringar kommunikation visuell kommunikation digital marknadsföring spridbarhet klibbighet crossmedia Information Systems, Social aspects
12	När kris möter kris : Flyktingförläggningen i Svappavaara - en alternativ näring i ett gruvsamhälle under omställning Grape, Aaron January 2023 (has links) Syftet med denna undersökning är att belysa och analysera de breda effekterna av flykting- förläggningen i Svappavaara under dess verksamma tid 1987–1995. Däribland hur den togs emot i lokalsamhället, men även dess roll för upprätthållandet av arbetstillfällen, bostäder och samhällsfunktioner i och med den ekonomiska nedgång som drabbade Svappavaara med gruvkrisen, och föranledde till behovet av alternativa näringar såsom flyktingförläggningen. Undersökningen utgår från de teoretiska begreppen ekonomiska upp- och nedgångar samt platsanknytning, vilka används som analytiska redskap genom denna historiska fallstudie med vissa inslag av rumslig metod. Undersökningens slutsatser pekar på flyktingförläggningen som en stor bidragande faktor till att Svappavaara kunde behålla arbetstillfällen, befolkning, bostäder och samhällsfunktioner när krisen slog till. Lokalsamhället tog varmt emot flykting- förläggningen och flyktingarna som integrerades väl i samhället och bidrog med liv och rörelse i bygden, till minskad arbetslöshet, till att mängder av bostäder inte längre behövde rivas, och slutligen till att Svappavaara överlevde krisen. / This study aims to highlight and analyze the multifaceted effects of the refugee facility in Svappavaara during its operative time between 1987 and 1995. It illustrates how the local community received the refugee facility and its role in the maintenance of jobs, housing, and municipal services with the economic downturn that hit Svappavaara as part of the mining crisis, which led to the need for alternative industries such as the refugee facility. The study is based on the theoretical concepts of booms and busts, and place attachment, which are used as analytical tools throughout this historical case study including some elements of spatial method. The study's conclusions point to the refugee facility as a major contributing factor to Svappavaara being able to maintain jobs, population, housing, and community functions when the crisis hit. The local community warmly welcomed the refugee facility and the refugees who integrated well into the community and contributed to the activity in the area, to reduced unemployment, the fact that many homes no longer needed to be demolished, and finally to Svappavaara surviving the crisis. Svappavaara transition alternative industries steel- and mining crisis booms and busts place attachment refugee facility. Svappavaara omställning alternativa näringar stål- och gruvkris ekonomiska upp- och nedgångar platsanknytning flyktingförläggning. History Historia
13	Upphöjd, Hyllad, ifrågasatt : En studie av idealiserade föreställningar om kulturentreprenören / Elevated, Praised, Questioned : An examination of idealized images about the cultural entrepreneur Lindström, Malin January 2014 (has links) The aim of this paper is to investigate dominant beliefs and approaches to the "cultural entrepreneur" both within a public context, and also among business owners within the cultural field. What happens when ideas and attitudes in the public sector towards culture driven businesses meets the perspective of individual cultural entrepreneurs? This study is based on analysis of political documents about the cultural and creative industries (CCI) from the European union, national level and regional level. Interviews with six business owners in the field of culture and one representative of the Swedish region with the fictive name “Alma” has been conducted. The research is also based on participant observation in public seminars and conferences about the creative industries in Sweden. The paper mainly uses Queer phenomenological theory (Sara Ahmed) to analyze the informants life worlds and how they are oriented in the same. The study is also based on poststructuralist discourse analysis and the logics approach, developed by Jason Glynos and David Howarth when analyzing political documents. This research shows there is a complex and contradictory approach towards the CCI and the cultural entrepreneur based on idealized images about the artist and the businessman, idealized images thats been existing in the discourses over a long time and which created deep structures. The cultural entrepreneurs are being described as the hope and future of the economy and welfare in Europe and its regions and at the same time as something very costly which no one really have faith in. This dual approach is a contributing factor to change being prevented. cultural entrepreneurship culture driven businesses Cultural and creative industries CCI small businesses cultural policy idealized images identities logics kulturentreprenörskap kulturföretag kulturella och kreativa näringar KKN småföretagande kulturpolitik idealiserade föreställningar identiteter logiker
14	Låtskrivare = Entreprenör? : En kvalitativ studie om likheter mellan föreställningar om låtskrivare och entreprenörer / Songwriter = Entrepreneur? : A qualitative study of similarities between preconceptionsof songwriters and entrepreneurs Sundelin, Oscar January 2018 (has links) The purpose of the study is to examine similarities between the role as a songwriter with the role as an entrepreneur, as well as the conceptions about working with songwriting. To examine this three questions was asked: What similarities are there between the role as a songwriter and the role as an entrepreneur? What characteristics are described as important to succeed as a songwriter compared to those of an entrepreneur? What conceptions are there about working with songwriting? As a foundation for the thesis the history of the music industry is depicted in its own chapter with focus on the sales of music from the 15th century until today. The chapter describes how the music industry for a long time used sheet music as the main way to distribute new music. In the end of the 19th century the record industry started to emerge with the development of record players. During the 20th century the industry went through a lot of changes where new technology like the radio and the TV became important channels to reach a bigger audience. In the beginning of the 21st century the record sales plummeted as the music market became more and more dominated by different streaming services. The thesis empirical data is based on eight interviews, including a group interview, conducted in Los Angeles with four Swedish and seven American informants. It is also based on a forum thread from a Swedish music forum on the internet. The results from the interviews are first described in an overview and then divided into three categories; aspiring songwriters, songwriters in the music industry and informants working with songwriters. The results from the interviews shows that a songwriter should be a good person to collaborate with, be good at establishing important contacts in the music industry, and pay attention the administrative work of accounting, contracts and agreements. From the forum thread of the music forum disappointment is expressed about how DJ’s do not single handedly write and produce all the music they are attributed to in the media. The analysis shows that professional songwriters have much in common with entrepreneurs because they both need to take risks, be creative, and start business. The similarities between the conceptions of what is required to succeed as a professional songwriter with what it takes to succeed as an entrepreneur includes having a good idea, having a supportive environment as well as being involved in marketing, sales and administration. Furthermore, the analysis shows that the work of songwriting is often glorified or overlooked, which creates misleading representations of what the work of a songwriter actually consists of. Cultural entrepreneur songwriter music industry music business cultural and creative industries CCIS CCI cultural entrepreneurship entrepreneurship songwriter music industry music industry music musician los angeles creative class Programmet för kulturentreprenörskap Kulturentreprenörskap Kulturentreprenör entreprenör låtskrivning musikbranschen musikindustrin kulturella och kreativa näringar kkn kulturentreprenörskap entreprenörskap låtskrivare musikbransch musikindustri musik musiker los angeles kreativa klassen Other Humanities not elsewhere specified Övrig annan humaniora

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