Thesis (M.S.)--University of Wisconsin--Madison, 1983. / Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 55-61).

Thesis (M. Phil.)--University of Hong Kong, 2007. / Title proper from title frame. Also available in printed format.

Thesis (Ph. D.)--University of California, San Diego, 1997. / Vita. Includes bibliographical references.

Multiagent systems offer a design paradigm used to conceptualise and implement systems composed of autonomous agents. Autonomy facilitates proactive independent behaviour yet in practice agents are constrained in order to ensure the system satisfies a desired social objective. Explicit constraints on agent behaviour, in the form of social norms, encourage this desirable system behaviour, yet research has largely focused on norm representation languages and protocols for norm proposal and adoption. The fundamental problem of how to automate the process of norm synthesis has largely been overlooked with norms assumed provided by the designer. Previous work has shown that automating the design of social norms is intractable in the worst case. Existing approaches, relying on state space enumerations, are effective for small systems but impractical for larger ones. Furthermore, they do not produce a set of succinct, general norms but rather a large number of state-specific restrictions. This work presents conflict-rooted synthesis, an automated norm synthesis approach that utilises a planning-based action schemata to overcome these limitations. These action schemata facilitate localised searches around specifications of undesirable states, using representations of sets of system states to avoid a full state enumeration. The proposed technique produces concise, generalised social norms that are applicable in multiple system states while also providing guarantees that agents are still able to achieve their original goals in the constrained system. To improve efficiency a set of theoretically sound, domain-independent optimisations are presented that reduce the state space searched without compromising the quality of the norms synthesised. A comparison with an alternative model checking based technique illustrates the advantages and disadvantages of our approach, while an empirical evaluation highlights the improved efficiency and quality of norms it produces at the cost of a less expressive specification of undesirable states. We empirically investigate the effectiveness of each of the proposed optimisations using a set of benchmark domains, quantifying how successful each of them is at reducing search complexity in practice. The results show that, with all optimisations enabled, conflict-rooted synthesis produces more generally applicable and succinct norms and consumes fewer system resources. Additionally, we show that this approach synthesises norms in systems where the competing approach is intractable. We provide a discussion of our approach, highlighting the impact our abstract search approach has on the fields of multiagent systems and automated planning, and discuss the limitations and assumptions we have made. We conclude with a presentation of future work.

We study the role of performance differences in a task requiring cognitive effort on in-group bias. We show that the in-group bias is strong in groups consisting of high-performing members, and it is weak in low-performing groups. This holds although high-performing subjects exhibit no in-group bias as members of minimal groups, whereas low-performing subjects strongly do. We also observe instances of low-performing subjects punishing the in-group favoritism of low-performing peers. The same does not occur in high-performing or minimal groups where subjects generally accept that decisions are in-group biased. / Series: Department of Economics Working Paper Series

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There has been substantial scientific debate about the impact of alcohol marketing on consumption. Relying mainly on econometric studies, the alcohol industry has traditionally maintained that alcohol marketing does not influence consumption, but is merely limited to brand level effects. Public health advocates, on the other hand, point to consumer-level research that shows a relationship between exposure to marketing and alcohol consumption, especially amongst the young. Recent longitudinal research has firmly established a causal relationship between alcohol marketing and alcohol consumption, giving the upper hand to the public health critics of alcohol marketing. The new consensus forged by these recent cohort studies has led to two separate, but related, debates. In the first instance, having answered the question of whether marketing influences drinking behaviour, there is a need to establish how and when such effects occur. Secondly, in the face of the mounting longitudinal evidence on the effects of marketing, representatives of the alcohol industry have sought to move the debate away from marketing by explicitly highlighting peer influence as a more significant causal factor in problematic youth alcohol consumption. This thesis tackles both of these new questions simultaneously by harnessing insights developed from social norms theory. An online survey (N = 1,071) was administered to undergraduates of the Dublin Institute of Technology in Ireland, and mediation relationships were tested with logistic and multiple linear regression methods as appropriate. Amongst other findings, the main contributions of this thesis are: (1) that marketing may play a key role in establishing perceived social norms around alcohol consumption, and that these perceived norms may act as an indirect pathway for the influence of marketing on behaviour and (2) that the association between alcohol marketing and consumption may increase as levels of engagement with marketing increase; this engagement appears to be at its most potent when marketing facilitates simultaneous interaction between the consumer, the brand and the consumer’s peers in an online social media environment. This thesis helps to move the field of alcohol marketing scholarship beyond questions of whether marketing influences alcohol consumption to how and when that influence occurs. By showing how peers may act as perpetuators and magnifiers of marketing influence it also undermines the argument that peers matter more than marketing, and suggests that peer norms can act as a powerful marketing tool.