This thesis is concerned with the fate of the journalist Vladimír Junek. The occupation of Czechoslovakia in August 1968, has changed not only his career, but also his entire life. There is described situation of district Trutnov where Vladimír Junek worked as a journalist. And also historical and Czechoslovakian media context from 1960 to just after 1968 is compilled. In the following section of the thesis the author describes his personality and journalistic career, mainly the period of his time as managing editor in a local newspaper "Krkonošská pravda". This journal published in August 1968 under the leadership of Vladimír Junek, was intended to inform all citizens in the district of Trutnov, about the situation in the country, by means of the emergency measures. In the conclusion, the author evaluates the editors work within the newspaper "Krkonošská pravda" made during the occipation period.

This thesis deals with currently discussed question of survivance of printed media in position of being drawed by new media, mainly by internet. Trend appearing in advanced countries is falling reading, sale and advertising. That cause increasing problems of their publishers. Thesis responds the question whether the internet is the culprit or the financial crisis is. These are the most appointed causes. Thesis firstly acquaints the reader with present situation on the market of printed and electronic publications. Then is looking at appointed area with SLEPTE analysis used in strategic management. Finally complement problems with situation abroad and compile analysis of customer expectations. That is form by questionnaire inquiry and by interview with branch specialist. Technological factors of SLEPTE analysis is compile minutely like the answer for secondary aim of thesis. That is try to fully collect different publication forms of reporting the content through the internet. In reality, set all possible ways how publishers offer their content to customers.

This thesis deals with marketing of the serious Czech newspapers (HN, LN, MF DNES and Právo) with a focus on possible models of their brand valuation. The main goal of this work is a marketing analysis of the four subjects using the electronic data sources. The analysis includes basic information about the publishers, their property relations and economic results for the period from 2005 to 2009. After that follows the introduction of the studied newspapers, including their content description, readers profile and new technologies. The aim of the practical part is also to choose appropriate method for evaluating the brands of the dailies. It was performed an external, financial and SWOT analysis to ensure correct application of the approach. Valuation results showed that the highest financial value has the brand Mladá Fronta DNES, the second is Právo, followed by Hospodářské noviny and Lidové noviny.

The goal of the Dissertation is to demonstrate what picture of science was created by the journal Lidové noviny on pages of its science supplement from 2012 to 2014. The theoretical part of the Dissertation has summarized a state of up-to-now research into the science journalism and it has conducted a survey of transfer of information about science to the civil society, it has described genre of the cience journalism, it has presented both concept of news value and the issue of creation of media picture of science. The subsequent part is based on the method of quantitative analysis of content. In this part, the Dissertation has engaged in analysis of specific characteristic of the science journalism on pages of the journal Lidové noviny and media image on science which had been created by this journal. In the final part, there have been discussed results of the analyses namely in the perspective of concepts, which have been presented in the theoretical part of the Dissertation.

In the Czech Republic, town halls are allowed to issue printed newspapers to inform the residents about local events. The newspapers are funded from municipal budgets and free for the residents, often delivered directly to the mailbox. Apart from being useful source of information, the newspapers may serve also as a platform for election campaign of the incumbent politicians. This fact was the main reason for the amendment of the Press Act in 2013, directing municipalities to issue unbiased news with enough room for all the political stakeholders. The present study uses various secondary data to examine the effects of town hall newspapers on voting decisions during municipal elections held between 1998 and 2014. Econometric analysis finds significant and positive relationship between presence of a newspaper and performance of incumbent politicians. Comparison of election results from 2014 with previous election years suggest that the Press Act amendment has not had substantial impact on this relationship.

This master's thesis addresses the functioning of the workers' press in Kladno District during the interwar period (1918-1938). The theoretical part describes early days of mining and metallurgical industry in this region with a special attention being paid to the development of the Pražská železářská společnost and Poldina huť. Furthermore, this chapter outlines the growth of the town Kladno and its national composition until the end of the researched period. The chapter continues with providing a detailed description of work and private lives of Kladno workmen during the First Czechoslovak Republic. Trade unions and changes in legislation are discussed as they directly impacted the key professions in Kladno District - miners and steelworkers. Finally, the last section of the theoretical part is dedicated to the beginnings of the workers' press in the region, namely the paper Svoboda which played an essential role in this area. The practical part studies five titles from Kladno District, for which the local workmen constituted the target audience. Dělnické listy, Stráž svobody, Naše hory hutě - Horník, Strojník a topič, and Poldi Nachrichten were chosen as they represented various groups of publishers (political parties, trade unions, or organizations). The opinions towards the workmen's interests...

This thesis deals with the media image of Karel Gott after his death. Selected newspapers are Lidové noviny, Blesk, Frankfurter Allgemeine Zeitung and Bild and analysed are 24 days after the announcement of the death of Karel Gott. The aim of the selection of newspapers in both languages was to include one periodical which is considered as quality press and one tabloid. The thesis consist of three parts. The theoretical part explains crucial terms for the analysis and introduces chosen newspapers. The methodological part clarifies the concept of qualitative research and grounded theory. The main part is comprised of the analytical part which describes outcome of the analysis and in four periods presents constructed images of Karel Gott. In conclusion, images created in Czech and German press are compared and subsequently, a comparison between the Czech media is drawn.

This thesis deals with problematic of public space at the edge of modernity in Kramerius newspapers in Czech. The first part gatheres together the results from existing research literature, discusses the question of the relationship between modernity and postmodernity that leads to the theoretical and methodological background of authors approach. The second part deals with the influences that shape the final content of Kramerius' Newspapers. Newspapers are seen as part of a broader discursive network. It is also the reader, who gets a word in a process of establishing the final content. Among other, this chapter focuses on the issue of creating a community of readers and the public sphere in Bohemia in the late 18th century as a preconditon for ethnic or even the national identity. The last part concentrates on specific topics in Kramerius' Newspapers, the reporting and processing techniques, which aim is to shape the reader and his view on observed events. The work ends with a statement that Kramerius' Newspapers by the content as well as form created a wider readership community, which maintained a certain social ties and also shared a certain form of the public sphere. However, the analysis of themes and data processing techniques revealed the boundaries of this community. The community can not...

Master thesis "Reporting across the Hemispheres: Conceptual Comparison of the Most Viewed Newscasts in the Czech Republic and New Zealand" describes contemporary valid and frequently used concepts of television news shows of the most viewed newscasts in the Czech Republic and New Zealand, which are Televizní noviny airing on TV Nova and One News airing on TV One. It compares both technical and especially the content-related aspects of newscasts during a one-month-long period (January 2014) in order to find general scheme for the choice of the topics, their processing, arrangement and their final presentation in each show. The thesis then puts ascertained findings into the broader national, historical and cultural context of the media sphere in both countries and furthermore, it compares both media systems and their newscast contents and explains why some factors used in them are the same and other differs.

This thesis deals with the history of periodicals in the region Rokycany during the years 1945- 1956. It shows the evolution of journalism and it maps regional periodicals. There is also described the social climate with emphasizes on the social, political and cultural transformations of region Rokycany, which should illustrate the situation and bring deeper understanding of the context. The first part deals with the geographical and historical context of that region at the time of the First and Second Republic, the Protectorate and the post-war development until the mid-50s. The second chapter deals with a recap of periodicals until 1945, there are briefly described preserved periodicals. The main part maps the periodicals in region Rokycany during the years 1945-1956. At first the chapter focuses on an early post- war period, 1945-1948, when the social and political sphere began to awaken back to life again, and so did the journalism. During this period, many periodicals were dissolved, but on the other hand a lot of old periodicals were re-established and some new were founded. There are also reflected communist efforts to control the media, particularly through the regulatory moves. This chapter also pays attention to the period 1948-1956, when it focuses on how the political events of 1948 and...