This master thesis aims to create a business plan for a fictitious company named Car 4 All which will provide car sharing services in Olomouc. Thesis includes four main parts - introduction, theoretical part, application part and conclusion. The theoretical part mainly describes the structure and procedure for writing a business plan and then focuses on corporate strategy. The practical part is already applying the methods and procedures described on the company. In this section was also made basic market research, competition analysis through Porter's five forces model. The key outcomes for the conclusion provides especially financial analysis and financial statements (e.g. balance sheet, profit and loss statement etc.). This master thesis also serves as my personal basis in case I will actually implemented this business plan.

Résumé This thesis examines the situation at three Czech universities in 1947 - 1950, Charles University in Prague, Masaryk University in Brno and Palacky University in Olomouc. To have an event around February 1948 to describe and then compare, it was necessary to go back to the time shortly after the Second World War, as the post-war development has undoubtedly influence on events in the following period. After the war the University had to deal with personnel and material losses. Many professors on their teaching and research space not returned, many of them died under the Nazi terror. Dismal state of buildings, which were mainly bombing explosions or other damage, especially to address Masaryk University, Brno. Directly after the war dealt University in Prague and Brno employee personnel cleansing of collaborators and people otherwise guilty against the state and national honor. Most affected was the Brno University. Another problem occurred when an enormous interest among young people in the study, due to the closure of Czech universities by the Nazis in the autumn of 1939 (in 1945). On the way to February 1948, were part of universities and student associations. Student element is often became the target of verbal indiscriminate attacks of some communist bosses, but up to February 1948 worked student...