This master thesis is focussed on optimalization of material flow in an automotive company. First part introduce theoretical background. Automotive industry and its actual trends on global markets. Follows short introduction of the company where project of this thesis was executed. Main theoretical part describes concept of lean management, its tools in practical examples, but it is also focussed on philosophical approach to the work and mindset of the company. Follows the aplication part based on theoretical background. The whole project of this master thesis is focussed on specific area called PC store. At first this area is showed in context of overall material flow. Shortly there are introduced processes and areas where full material packaging flows. Follows deeper analysis and optimalization of PC store itself. There are three approaches of stock and lead time reduction applied. Last part shows the comparison of initial and future state including performed changes.

This thesis discusses the optimal way of material-handling equipment replacement at Nestlé Česko s.r.o., plant ZORA Olomouc. The theoretical part describes the issue of warehousing in general and focuses on the material-handling equipment and vehicles. The following analytical part focuses specifically on the company Nestlé Česko s.r.o., particularly the plant ZORA Olomouc with the foremost aim of analysing and optimising the current material-handling equipment.

The content of this thesis is based on the marketing communication in B2B in engineering company SKF CZ, a.s. on the Czech market. First the theory regarding B2B marketing, evaluation of marketing communication, situation analysis and marketing research is introduced. It is followed by situation analysis of the company SKF CZ, a.s. using the 5C method, the description of marketing communication and evaluation of its effectivity based on primary and secondary data. The conclusion consists of appropriate allocation of investments in marketing budget on marketing communication tools and setting appropriate measures for creating the marketing dashboard, which will continuously monitor and evaluate the efficiency of SKF CZ marketing communication.

This diploma thesis analyzes the processes and proposals for changes in the functioning of real business unit called AiP Safe Ltd. The company is based in Prague and the subject of her business is the supply of software solutions for document management. The theoretical part of this work summarizes concepts and approaches related to process management organization. The practical part is divided into an analysis of the current situation in the company and analysis processes themselves, their description, identification and models, the second part consists of proposals for changes in mentioned business unit that emerged from the analysis.

The main topic of thesis is process management and its optimization. Thesis provides the necessary theoretical background which describes the advantages and disadvantages process management over functional management and describes important concepts tied to processes and process management. The thesis applies these theoretical findings to a specific department of a state organization that provides informal education to various target groups. The work identifies current processes, provides the process model and an accurate description. The following section is based on an analysis of the current process model to create a completely new model. This new process model optimizes the processes in the department.

This work analyses tax-favored areas which are used in international tax planning. The first part of this work contains information about corporate tax in the Czech Republic and characterizes tax havens in general. The second part presents tree states -- The Bahamas, Cyprus and Great Britain and describes an establishment of model society in these countries. The cost of setting up a company and taxation are compared with a fictive limited company which is based in the Czech Republic. In the conclusion, there are some additional information - for instance arrangements against tax havens, tax havens of the world and czech firms in tax havens.

This thesis gives an insight into the field of internet marketing with a special focus on Search Engine Optimization (SEO). For the purpose of this thesis one website is selected and analysed in order to determine how successfully SEO has been performed. Different sources of visitors are analyzed and their activity is measured. The goal of this thesis is to give a set of recommendations to the operators of this website. Based on those recommendations the operators should be able to increase the number of visitors. In addition, this work also contains a comprehensive overview of basic internet marketing methods with a more detailed overview of different factors which influence SEO. This focus is both on OnPage and OffPage factors.

This thesis is focused on optimizing business processes in an environment of LIMAL (CZ). The aim of my work is to analyze and present the company processes and design new processes, which will be used to make the necessary adjustments in the information system and in the working practices of individual employees. The work is divided into two parts, theoretical and practical. The theoretical part describes the issue of business processes and their classification. Furthermore, usual methods which can be used to optimize business processes. The practical part is focused on optimizing the most important processes in LIMAL (CZ) s.r.o. First part clarify the company's activities and its specifics. To better understand the environment in which business operates, I present an Porter's analysis of competitive environment. The following part is an overview of each company's internal processes, and description of their current status and deficiencies, and proposed a new procedure, including the benefits that the deployment will bring. The work will serve as a reference for implementation of necessary changes in the information system and working practices of employees.

Diploma thesis The practical marketing sales web optimization introduces to the reader the problematic of the Internet sales channel. The first chapter provides general aspects of internet business and introduces the concrete web, which is then used to validate the proposed procedures in the practical part of the Thesis. The chapter, entitled Initial analysis provides detailed analysis on a real Internet business, from technical, content and marketing perspective. The chapter Optimization applies and comments practical optimization steps in technical, content and marketing field. All the procedures proposed, and the result achieved are documented based on a verification using standard and recognized web analytics tool, web site traffic reporting tool and trades evaluation tools. The closing chapter Evaluation of optimization, evaluates the changes and extensions implemented and proposes additional both supplementary and strategic changes for the future.

Work theoretically and practically deals with process management - the process analysis and optimization of business processes in the company. The theoretical part describes the process control and its features and benefits, describes the term of process and the types of processes. The theoretical part also describes the theoretical basis of process analysis. At the end of the theoretical part is the explanation of the concept of business process optimization. In the practical part at first author presents company, which then performs a SWOT analysis of the company. Furthermore, in the practical part is a process analysis of selected business processes in EPC notation. After the analysis, followed by optimization - improve the business processes. The last point of this work is the evaluation of work and conclusion.