Title: Outdoor Activities for People with Disabilities Aims: The aim of the thesis is to prepare an argumentation for creating a professional centre offering outdoor activities to people with disabilities; to explore current situation within the field of outdoor activities; to assess the interest of workers in the field of education of people with disabilities in services provided by outdoor centres for people with disabilities; to assess the interest of people with disabilities in services provided by outdoor centres for people with disabilities. Methods: The principal method of this work is a quantitative research by means of non-standard questionnaire distributed to people with disabilities and to professional workers and organizations engaged in education of people with disabilities. Results: Based on a survey of publicly accessible information there was compiled an up-to-date list of organizations and centres engaged in providing outdoor activities for people with disabilities in the Czech Republic. My personal inquiry also showed a positive approach of people with disabilities and workers with disabled people towards outdoor activities; a scale of most demanded activities was compiled; and the respondents' awareness was found of organizations aimed at outdoor activities for people with...

Zrilićová, N. Study of quality of life with focus on sports activities: comparison of cities of Brno and Vitoria-Gasteiz. Master's thesis. Brno: Mendel university in Brno, 2015. The Master's thesis deals with the topic of the quality of life with focus on sports activities. It's objective is to compare two European cities -- Brno and Vitoria-Gasteiz. The quality of life is judged from the point of view of the number of sports facilities, their equipment, existence of price benefits for citizens and the other ways of motivation to sport provided by city halls of the researched cities. The attention is also paid to cycling as one of the outdoor sports. By using questionnaire survey it was investigated citizen's satisfaction with the current state of the quality of life. The results of the survey and the SWOT analysis for both cities confirm the effectiveness of the system applied in Vitoria-Gasteiz. In conclusion there are suggested recommendations for improvement of the city of Brno.

The aim of this thesis is to design a marketing strategy selected business company that operates on the market of outdoor clothing. The theoretical part deals with an introduction to marketing, marketing concept and the importance of brand. The practical part presents company in more detail, analyses market of outdoor clothing, customers and competitors. This information serves as a starting point for designing appropriate marketing strategy, which is elaborated into each element of the marketing mix at the end of this thesis.

7 BIBLIOGRAPHY Title of Thesis: Outdoor Activities in Finland as Offered by Czech Travel Agencies (case study of chosen travel agency) Author: Bc. Klára Hrbková Supervisor: Doc. PhDr. Jan Neuman, CSc. Year of Presentation: 2016 Abstract: Aims: This thesis is about the winter sport activities available in Scandinavian countries. It presents an analysis of travel agency Periscope Skandinávie, s.r.o. and examines Finnish travel agency Lapland Safaris' range of winter sport activities. This thesis also describes the outdoor activities available in Finland. Methods: The data presented in this thesis has been acquired by analysing documents produced by travel agencies (reports, figures, catalogues sold). The questionnaire method of research has been used to assess the level of interest future clients show in the offers promoted by the travel agencies. Details about working in travel agencies have been acquired through structured interviews with the general managers of the travel agencies. Conclusions: Finland is a promising country for Czech travel agencies (please see: Great Prospects for Outdoor Activities in Terms of Nature Conditions and Organisation). The travel agency being examined for the purposes of this thesis, Periscope Skandinávie, is successfully widening its range of winter tours in Finland. The...

Title: Outdoor Training Club's Marketing Communication Goals: The aim of the thesis is to evaluate current club's marketing communication and come up with the suggestions of how to improve marketing communication, which would be benefit for the club and it helps acquire new potential customers. Methods: Electronic and written questionnaire, informal semi-structured interviews, document analysis. Results: Based on research and interview with the owner, I found that the current marketing communications is very weak and in terms of funds, it is necessary to focus primarily on its cheaper forms such as websites and social networks. The result of the work are suggestions for improvement of marketing communications. Keywords: marketing communication, communication mix, marketing, outdoor sports, social networks

The main object of this work was suggesting new product packages inclusive outdoor activities in tourism region Šumava. Next objects were making analysis of this region, questionnaire research and suggesting optimal structure of summer and winter outdoor activities in particular packages. In this diploma is suggesting 3 packages. All packages are intended for selling travel agency or other sellers.

The diploma thesis deals with the compilation of a business plan for establishing a company specializing in selling outdoor equipment in the Zlín region. The theoretical part includes a detailed description of the business process, the analytical and research methods used in planning and the structure of the business plan. The second part the thesis provides an analysis of the business environment using selected methods as well as a primary survey of potential customers with the goal to validate ideas and identify key factors for the assessment and selection of the market strategy. The design part of the thesis describes the chosen strategy and business model breakdown.

Title: Study possibilities and job opportunities in outdoor activities in USA Objectives: The object of this thesis is to research and describe study possibilities at American universities and job opportunities in outdoor activities in USA. Methods: This thesis is literature review and analyses printed sources available related to researched topic and internet websites containing current information in researched subject. Also, it was used own experiences of the thesis author. The primary source of information were publications from UK FTVS library, thesis written under the supervision of the experts at outdoor sports department at UK FTVS and thesis from other Czech universities teaching outdoor activities. Further important source was specialized publications, especially articles from Gymnasion magazine, next, articles from EBSCO databases. During the research of USA universities offering outdoor activities courses, educational system, scholarships, job opportunities, transfer and visa options, were used also internet sources for topicality reason and own experience. Results: Outdoor education and activities industry constantly dynamically develops and so creates many job positions for qualified workers for profitable or non-profit organizations. Universities in USA offer more and more...

The main aim of this diploma thesis is to create quests by which children of younger school age get acquainted with the environment of Hluboká Zoo. It includes methodological materials for teachers. Quests were created based on theoretical and practical knowledge. Their aim is to arouse interest in nature. As a teaching aid, it can be used not only by the school but also by the general public for educational and educational purposes. The thesis also contains information about Questing, outdoor games, leisure, out-of-school teaching and training in zoos.

This thesis deals with teaching mathematics - schema oriented education in outdoor environment. It seeks advantages of outdoor education and tries to apply them fully in an innovative way of teaching mathematics for primary schools. It connects the innovative methods of teaching mathematics with our nature, in a peaceful and natural way. Nature is not just an expanded space for learning but it is the means of achieving more effective learning. The thesis informs the reader about the history of outdoor education and it enables deeper understanding of nature's potential and its role in education. It takes advantage of Czech and foreign resources on the matter. The thesis wants to enlighten mathematics students and teachers about the positives of outdoor education by providing a collection of ideas, including their real-life realization and their self- reflection, in the form of prepared mathematics outdoor education material. KEYWORDS Substantial Learning Environment, Schema-oriented Education, Outdoor Education, Outdoor Mathematics