Diploma thesis focus on online marketing communication of Reinto company. The thesis is divided into three parts. The first theoretical part explain theoretical knowledge important for understanding the topic. The second part analyzes the current situation of the company and based on these analyzes there is a proposal for improvement of online marketing communications including budget, risk analysis, time schedule, RACI matrix and other recommendation.

This diploma thesis deals with a suitable proposal for a combination of promotional tools on social network sites Facebook and Instagram. In particular, the Reach, Views, and Followers variables will be tracked. In the theoretical part, the basic knowledge of the online marketing environment, knowledge of history and the advantages and disadvantages of classical and online marketing will be defined. In the upcoming analytical part from the described area, will be described potential opportunities for the development of social networking sites, which the author of this work uses to promote cultural events in Brno. The author of this work describes the competitive sites and profiles in the field of promotion of cultural events in Brno. In order to fulfill the stated goals of this work, a combination of paid or unpaid tools and their alternatives on the social networking sites Instagram and Facebook will be formulated.

Submisson of my project is identification with background ASP.NET and realization program for creating ASP pages based on database structure. I began with my study from Microsoft .NET Framework, which provides all tools and technologies for creating .NET aplications. I described features a structure ASP.NET. I followed also, for my project, very important tool ADO.NET, which contains rich group of functions for manipulation with lot of date types. In text I also described object model of this tool. One of parts is about very important ObjectDataSource class. Next part of my project is devote to SQL database and tools for managing and manipulation. One chapters is devote to System register, which serve for database description. Next is described some of realization this type of program. My work is finished by description of my program. Here are aplications of mentioned technologies, which together forms web aplication and her output is web page for data presentation.

The goal of the research in this master’s thesis is an analysis of the current tools used for online marketing including a social networks. Based on these theoretical analyzes specific ways to use online marketing tools of the company XYZ, which is an exklusive distributor of brand Messoa for the Czech and Slovak Republics. Messoa manufactures CCTV and surveillance systems. Work subsequently proposes changes that lead to better effectiveness in the usage of online marketing in company.

The goal of the research in this master’s thesis is an analysis of the current tools used for online marketing including a social networks. Based on these theoretical analyzes specific ways to use online marketing tools of the company XYZ, which is an exklusive distributor of brand Messoa for the Czech and Slovak Republics. Messoa manufactures CCTV and surveillance systems. Work subsequently proposes changes that lead to better effectiveness in the usage of online marketing in company.

In March 2018 the Swedish Social Democratic Party presented the election promise to ban faith-based schools. This election promise evoked strong reactions and gave rise to a debate about the role of religion in Swedish schools in many Swedish newspapers. The aim of this bachelor thesis is to explore what arguments that have been utilized in the debate about faith-based schools. Debate articles are here examined using argumentation analysis: Dagens Nyheter, Svenska Dagbladet, Expressen and Aftonbladet. The results conclude that the most common arguments in favor of a ban on faith-based schools are: segregation, religious indoctrination, and serious shortcomings in said schools. From the other side of the debate, in defense of faith-based schools, the most common arguments are the following: integration, freedom of religion and high-quality education. An additional aim is to study these arguments using Hjelm’s (2014) explanations of the “New Visibility of Religion”. The analysis reveals that the debate is informed by a secular norm where religion is viewed as something unwelcome in the public eye. The debate is informed by a conflict of how religion ought to be valued, and if it should be viewed as a resource or a problem. Advocates in favor of a ban on faith-based schools claim that these schools constitute a social problem in contemporary society. Defenders of faith-based school, on the other hand, view them as a resource and argue that there today is a great need for faith-based schools. Rather than discussing faith, this debate deals mainly with the question of what role religion should play in today’s society. Religion is visible because it can be good or bad, something that Hjelm (2014) refers to as the ”secular return of religion”. Neoliberal reforms have changed the Swedish School system, which in turn affects the debate. This debate ultimately reveals a conflict of aims regarding the purpose of the Swedish school system and where equality is put against freedom of choice.

Gemeinsamer Workshop von Universitaetsrechenzentrum und Professur "Rechnernetze und verteilte Systeme" der Fakultaet fuer Informatik der TU Chemnitz. Workshop-Thema: Mobilitaet Der Vortrag gibt einen Überblick über Content Management Systeme und Application Server aus dem Opensource-Bereich.

This thesis focuses on the topic of Czech political satire on Facebook. It presents an overview of most followed Facebook pages covering the topic and analyses the degree to which their content can be considered a political satire, how the authors use satire and to what impulses they usually react. The theoretical part introduces the concept of satire as a genre and the criteria it should meet in order to be considered as such. Next part of the thesis introduces theories focusing on political satire and their historic development in the Czech Republic. The thesis also presents expert opinions on the question of to what degree can sharing and interacting with political satire content on Facebook be considered as political participation. The analytical part describes the selected Facebook pages in a certain time period and evaluates their content, activity and authorship of its posts. After selecting a representative sample of the pages, three pivotal socio-political events of 2019 were chosen. The thematic focus of the posts and methods the content authors use to achieve satire is analysed for the period these events took place. For each of the events, a sample posts are provided as well as the most commonly satirised public personas and the context in which they are satirised. The goal of the...

Online stores today need to be attractive to compete on the rapid growing market of online businesses. Standardized online store software solutions sold from IT companies to small businesses are also growing making it easier for anyone creating an online store. Less attention has been paid to how well these software solutions help the administrators to create a competitive online store regarding the administrator’s limited knowledge about usability and web design. This research intends to develop knowledge about how well two online store solutions perform from evaluation criteria within online shopping, usability and web design and how an online store solution for small businesses can benefit from a comparison with another online store solution sold to a larger range of businesses. The two products are evaluated and compared through Heuristic evaluations and A/B testing with 5 usability experience (UX) experts and analyzed with Trend analysis. The results show strengths in the solutions where they both were easy to learn, had easy access to help and good tools for creating loyal customers and weaknesses in inspiring, navigation and lack in mobile adaption. The findings suggest how the online store solution for small businesses can improve their statistics and design colors from the comparison of the larger product. A limitation in the study is that all evaluators come from the same team. For future work more cultural studies can be conducted for online stores in western countries, and user tests with administrators of online shops.

Québec Université Laval, Bibliothèque 2016