The objectives of this study are to determine the awareness level of knowledge sharing amongst the employees of Sasol, to determine how Sasol utilises human capital in the company and to identify and analyse the methods of knowledge sharing and knowledge transfer. The literature review distinguishes between explicit and tacit knowledge. Explicit knowledge leads a company to codify while tacit knowledge leads to connecting people. The literature study also covers the utilisation of human capital and identifies methods of knowledge sharing and -transfer, namely legacy pages, expert location systems, buddy systems, post-retirement agreements, identification of successors, After Action Reviews, interviews, observation, protocol analysis, teach backs, story writing and storytelling, and process mapping. The literature study forms the foundation for the formulation and designing of a questionnaire. The questionnaire was distributed amongst the employees of two of Sasol's divisions in order to obtain data about the utilisation of human capital in Sasol and to identify and analyse the current and preferred methods to capture and share tacit knowledge and skills. The data obtained from the questionnaires was processed, analysed and interpreted. Conclusions were drawn, linking the literature review and the results obtained from the empirical study. Based on these conclusions, recommendations were made. / Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2006.

粉絲專頁是Facebook在2007年推出，提供給Facebook用戶作為公司企業、機關組織或個人品牌經營之用。隨著Facebook成為一個巨大的社交平台，Facebook粉絲專頁也成為一個全方位的品牌社群行銷利器(Nov.2009, Inside Facebook Pages, Sysomos Ins.)。 本研究以品牌聲譽高的象徵性品牌、品牌聲譽低的象徵性品牌、品牌聲譽高的功能性品牌、以及品牌聲譽低的功能性品牌四種類別的品牌粉絲專頁為研究對象，以Oliver(1980)的期望-失驗理論為基礎，並參考Muniz 和O’Guinn(2001)的品牌社群三角模式，將品牌社群成員(粉絲)對品牌社群(品牌粉絲專頁)之期待與加入動機，分為社群成員與品牌間的「品牌互動」、以及社群成員與其他成員間的「社群互動」兩類，探討社群成員對所參加之品牌粉絲專頁的品牌互動及社群互動期待，以及參加後實際知覺績效與期待間的落差，對其社群滿意度及品牌態度造成的影響。本研究有以下重要發現： 1.社群成員並不會因為品牌聲譽高低不同，而對粉絲專頁有不同的期待；但品牌概念形象的不同會影響社群成員對粉絲專頁的期待。 2.社群成員的涉入程度有助增強其粉絲專頁滿意度對其品牌態度的正向影響。 3.四類粉絲專頁的社群成員對於粉絲專頁中品牌互動的平均期待皆高於對社群互動的平均期待。 4.品牌互動方面，社群成員加入品牌粉絲專頁的主要動機與期待集中於資訊強化和產品交易兩個構念。 5.在社群互動方面，四類粉絲專頁的社群成員皆最重視粉絲專頁內的與其他成員間的意見交換。 6.相較於象徵性品牌粉絲專頁的社群成員，功能性品牌粉絲專頁的社群成員較期待能夠透過粉絲專頁的參與，感受到身為品牌愛好者之一的歸屬感。

本研究以三位候選人的粉絲專頁作為觀察的對象，以了解粉絲專頁在競選中所扮演之角色。透過分析Facebook本身的行銷特性，並討論Facebook上的回饋機制（「讚」、「評論」與「分享」）；另一方面則討論網路選戰在國內選舉中所扮演的角色，再以歐巴馬對社群網站應用的經驗，點出社群網站作為競選工具的可行性，以回答本研究的問題與目的：（1）訊息主題與訊息呈現方式的差異與粉絲按「讚」、「評論」與「分享」的差異為何？（2）三組候選人的粉絲專頁經營策略有何差異？本研究希望透過對訊息內容的分析，以及三組候選人粉絲專頁經營策略的分析，整理出屬於社群網站競選的經營方式。 透過「內容分析法」對訊息與「讚」、「評論」和「分享」之關係進行分析，本研究整理結果並提出對經營粉絲專頁訊息之建議：（1）形象塑造上以抓住候選人特質為主，但不偏離真實樣貌；（2）訊息主題的經營應有較多能夠呈現候選人真實想法之主題；（3）訊息呈現方式雖以複合式訊息較容易被分享，仍不可忽略文字訊息之重要。另外，本研究亦同時對三組候選人陣營進行「深度訪談」，以了解其粉絲專頁經營策略，發現三組候選人經營粉絲專頁背景的共通性在於增加「訊息曝光度」；在訊息主題的決策上，大抵都是在主軸底下做細節的延伸和攻防；且從效果評估來看，他們也都認為經營粉絲專頁具有一定成效在。 從三位總統候選人的粉絲專頁訊息內容分析以及經營策略來看，本研究認為，透過經營粉絲專頁能夠讓訊息曝光能達到一定的成效。另外，本研究也建議，應該要以「虛實交會」的手法並行，讓粉絲能夠從虛擬世界中走出，與候選人在真實世界中相會，讓線上與線下的關係能夠更緊密。 / This study aims to understand the role of Facebook pages in electoral campaign. The objectives of observations in this study are the three Facebook pages in regard to the three presidential candidates (Tsai Ing-wen, Ma Ying-jeou, and Sung Chu-yu). To establish the applicability of using SNSs as campaign tools in election, the study generates research questions as follows: (1) Among messages of observed three candidates’ fan pages, how are topics and ways of expression different from each other in the feedback mechanism? (2) What are the differences among the strategies of three candidates’ Facebook pages? Drawn from the results of content analysis and intensive interviews, suggestions are shown as follows: (1) image building of candidates should manifest personal characteristics rather than flamboyance; (2) topics and content of messages should reflect those candidates’ true opinions; (3) the multimedia format of messages are forwarded more often, but the influence of text message should also be concerned. As to strategies of candidates’ Facebook pages, the results in this study suggests managing Facebook pages could enhance the degree of ‘message exposure,’ the subject of message decisions are based on some main topics, and there are a few successful cases for using Facebook pages as a campaign tool. In conclusion, there are some evidences for enhancing ‘message exposure’ by running Facebook pages in this study. Furthermore, to arouse more sense of identification among Facebook fans, political campaigns should be conducted in both ‘cyberspace’ and ‘reality.’

Submitted by Benjamin Rosenthal (benjamin.rosenthal@fgv.br) on 2014-04-07T12:41:16Z No. of bitstreams: 1 tese para depósito.pdf: 2068891 bytes, checksum: ba0ae7bd915046b5ba93e4f351e94da4 (MD5) / Approved for entry into archive by Vera Lúcia Mourão (vera.mourao@fgv.br) on 2014-04-07T16:08:50Z (GMT) No. of bitstreams: 1 tese para depósito.pdf: 2068891 bytes, checksum: ba0ae7bd915046b5ba93e4f351e94da4 (MD5) / Made available in DSpace on 2014-04-07T16:09:39Z (GMT). No. of bitstreams: 1 tese para depósito.pdf: 2068891 bytes, checksum: ba0ae7bd915046b5ba93e4f351e94da4 (MD5) Previous issue date: 2014-03-14 / In this thesis I investigate the extent to which companies can build a more communal environment out of their fan pages while also evaluating the corresponding brand value that may come from having such a communal environment. My research is comprised in three articles: in the first article, I describe how the brand image is created or augmented in the fan page environment, therefore providing demonstrable evidence of value creation. In the second article, I describe how individuals use fan page semiotic elements to communicate their identities. Finally, in the third article, I describe the possible communal characteristics of a fan page and the conditions that enable it to evolve to the virtual brand community concept. As a result, I will contribute to the marketing literature on the use of Facebook for communicating brand identity, on the co-creation of the brand image in social media context, and on the conceptual definition of fan pages as a communal environment.

Made available in DSpace on 2016-08-03T12:30:36Z (GMT). No. of bitstreams: 1 Monica de Fatima Rodrigues1.pdf: 1042437 bytes, checksum: 9d08816c81e23629c309e27eb0f7f587 (MD5) Previous issue date: 2007-04-13 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The central focus of this work is literary supplements and pages. It is a research that tried to locate, identify and characterize literary supplements and pages included in newspapers of high prestige and circulation in São Paulo within 1920 and 1964. These newspapers are Correio Paulistano, O Estado de S. Paulo, Diário Popular, A Gazeta, Folha da Noite, Folha da Manhã, Folha da Tarde, Diário de S. Paulo and Última Hora.Through a qualitative approach we noticed that spaces for arts, exhibitions and shows were displayed in several ways such as daily issues of arts, exhibition, culture sections, titleless pages, footnotes of literary critics folhetim (serials), among others and not only in specific sections. We also noticed that the habit of inserting literary supplements started in late 20 s with the publishing of Supplemento Dominical in Diário de S. Paulo. However, only after 1945 these practices started to happen with increasing frequency. Once literary supplements and pages were found we analised the section Resenha Bibliográfica in Suplemento Literário from O Estado de S. Paulo aiming to understand how these ways acted as stimulus to the edit market.(AU) / Este trabalho tem por objeto central páginas e suplementos literários. Trata-se de uma pesquisa que buscou localizar, identificar e caracterizar páginas e suplementos literários, inseridos em jornais paulistanos de grande circulação e prestígio, no período entre 1920 e 1964. Os jornais escolhidos para este estudo foram: Correio Paulistano, O Estado de S. Paulo, Diário Popular, A Gazeta, Folha da Noite, Folha da Manhã, Folha da Tarde, Diário de S. Paulo e Última Hora. Por meio de uma abordagem qualitativa, percebemos que os espaços para as artes e espetáculos, nos jornais analisados, se davam de diversas maneiras, e não apenas em páginas e suplementos literários, como a publicação de seções diárias de artes e espetáculos, cadernos de cultura, páginas sem títulos , rodapés de crítica literária, romances-folhetins, entre outros. Também verificamos que a prática de inserir suplementos literários, nos jornais paulistanos, iniciou-se no fim da década de 1920, com a publicação do Supplemento Dominical do Diário de S. Paulo. No entanto, foi no pós-1945 que a inclusão de páginas e suplementos literários, nos jornais da capital paulista, passou a ocorrer com maior freqüência. Localizados páginas e suplementos literários, analisamos a seção Resenha Bibliográfica do Suplemento Literário de O Estado de S. Paulo, com o objetivo de entender como estes veículos atuavam, enquanto divulgadores do mercado editorial.(AU)

Este trabalho teve por objetivo o desenvolvimento de uma proposta de um modelo de sistema de apoio à decisão em vendas e sua aplicação. O levantamento sobre o perfil das vendas no mercado corporativo - de empresas-para-empresas, as técnicas de vendas, informações necessárias para a realização de uma venda eficiente, tal qual o controle das ações e resultados dos vendedores com a ajuda de relatórios, tudo isso aliado às tecnologias de data warehouse, data mart, OLAP foram essenciais na elaboração de uma proposta de modelo genérico e sua implantação. Esse modelo genérico foi aplicado levando-se em conta uma editora de listas e guias telefônicos hipotética, e foi construído buscando-se suprir os profissionais de vendas com informações que poderão melhorar a efetividade de suas vendas e dar-lhes maior conhecimento sobre seus produtos, clientes, usuários de listas e o mercado como um todo, além de suprir os gerentes de uma ferramenta rápida e confiável de auxílio à análise e coordenação dos esforços de vendas. A possibilidade de visualização rápida, confiável e personalizada das diversas informações permitidas por esse sistema, tal qual o êxito em responder às perguntas de pesquisas apresentadas no trabalho, comprova que essa aplicação poderá ser útil à empresa e em específico aos profissionais de vendas e gerentes tomadores de decisão. / The objective of this study was a development of a decision support system\'s application for sales. Relevant information about business markets and business buying behavior, principles of selling and evaluation models for sales representatives, all of this supported by data warehouse, data mart and OLAP technologies was important to create a generic DSS model as well your application. This generic model was created due to match some information needs of sales professionals from a hypothetic publishing company (yellow page). This system and the information generated by it would improve the effectiveness of sales professionals (sales reps), giving them more information and knowledge about your product, market, customers, users, and offering to sales managers as well decision makers a reliable, fast and interactive tool for sales effort\'s analysis and monitoring. A fast, interactive, reliable and customized visualization of information - characteristics of this system, as well your effectiveness of answering questions presented in the beginning of this study reinforce the utility and applicability of this model in order to satisfy sales professionals, managers and publishing companies information needs.

Made available in DSpace on 2015-04-11T14:02:59Z (GMT). No. of bitstreams: 1 Pedro Antonio Gonzales Sanchez.pdf: 1313238 bytes, checksum: 234b86be8198c8c3e01948d1e566aa19 (MD5) Previous issue date: 2013-07-17 / CNPq - Conselho Nacional de Desenvolvimento Científico e Tecnológico / Today, the Internet is considered a powerful tool of communication and information. Its impact on society is increasing more and more, which means that it is becoming indispensable. In this context information searching systems are becoming increasingly important. In this paper, we propose a new search method capable of learning ranking functions that explore Web pages structure in blocks, using genetic programming. Different from previous works, our method allows combining traditional evidence in information retrieval with evidence derived from the structure of Web pages. To validate the proposed method, we use three real collections of pages (IG, CNN and BLOG). Experimental results show that our approach is able to overcome the results of a baseline of information which uses blocks information without learning machine, presenting precision benefits (MAP) of 9.38% in the IG collection, from 7.13% in CNN, and 25.87% in collection BLOG. Regarding our second baseline, which uses genetic programming out of traditional evidence in information retrieval, our method achieved benefits of 5.25% in the IG collection, 10.37% and 4.37% on CNN in collection BLOG. / Na atualidade, a Internet é considerada uma poderosa ferramenta de comunicação e informação. Seu impacto na sociedade está aumentando cada vez mais, o que significa que está se tornando indispensável. Neste contexto, sistemas de busca por informação tornam-se cada vez mais importantes. Neste trabalho, propomos um novo método de busca capaz de aprender funções de ranking que exploram a estrutura em bloco das páginas Web, usando programação genética. Diferentemente de trabalhos anteriores, nosso método permite combinar evidências tradicionais em recuperação de informação com evidências derivadas da estrutura das páginas. Para validar o método proposto, utilizamos três coleções reais de páginas (IG, CNN e BLOG). Os resultados experimentais mostram que nossa abordagem é capaz de superar os resultados de um baseline que usa informações de blocos sem aprendizagem de máquina, apresentando ganhos de precisão (MAP) de 9,38% na coleção IG, de 7,13% na CNN, e 25,87% na coleção de BLOG. Em relação a nosso segundo baseline, que usa programação genética a partir de evidências tradicionais de recuperação de informação, nosso método conseguiu ganhos de 5,25% na coleção IG, 10,37% na CNN e 4,37% na coleção de BLOG.

This diploma thesis deals with the use of social networks for business support. Its main focus lies in designing a strategy for working with Facebook's social network of Coffee Media s.r.o. The first part of this work summarizes general theoretical knowledge from the field of social networks and competitive intelligence. The individual concepts are explained and the area that the thesis deals with is determined. The second part of this work consists of the proposal of the web solution of Coffee Media. The first is the comparison of individual web site creation options, the key factors and creative requirements are determined, according to which the most suitable solution is then selected. With this solution, websites are subsequently designed and implemented. The third part deals with a detailed analysis of competition in the field of online marketing. Four competing companies are selected and their work with the Facebook social network is analysed. The analysis is carried out using both a customized method and a free specialized tool. Based on this analysis, individual trends in Facebook social networking are determined. The last part proposes detailed strategy for working with the Facebook social network. In this strategy, a publishing plan for contributions is designed and individual advertising campaigns are designed to promote Coffee Media.

The main objective of this diploma thesis is to provide an analysis of the accessibility standards adoption level of Prague city districts websites. The required level is defined in the Ministry of Internal Affairs notice (Accessibility Notice) which reflects the amendment of the law 365/2000 and contains accessibility guidelines which are the result of the project "Přístupnost webových stránek orgánů státní správy" (Accessibility of Public Administration Web Pages). The thesis also reflects similar analysis from the paper "Přístupnost a weby městských částí Prahy" (Accessibility and Web Pages of Prague City Districts) written in 2007. To achieve this goal the thesis firstly describes accessibility keystones (definition of accessibility, disabled users, legislation etc.). Next part of the thesis provides an analysis of above mentioned project and its outcomes, which contain the comparison of Czech accessibility guidelines, WCAG 1.0 and working draft of WCAG 2.0, analysis of disabled users needs, draft of new accessibility guidelines and costs of its application among public administration websites. Third part of the thesis depicts a comparison of the Accessibility Notice guidelines and "Best practice -- Pravidla pro tvorbu přístupného webu" (previous version of Czech accessibility guidelines). Final part presents particular and summary results of the accessibility test of particular Prague city districts websites against selected guidelines of the Accessibility Notice. Test results are also compared with outcomes of above mentioned paper from year 2007.

The final thesis compares the changes of the marketing communication among the specific hotels during the global recession. The analysis results in the dominanat usage of the electronical media and the internet, rather than changes of the marketing communication instruments,becasue of their advantage of the measurable effects.