Syftet med den här studien är att jämföra Aftonbladets och Expressens förstasidor under fyra olika år för att se vilka förändringar som har skett. I kontext till detta har vi även undersökt mediemarknadens utveckling. Åren vi har undersökt är 1977, 1987, 1997 och 2007. Undersökningsmaterialet är 182 förstasidor som är väl utspridda under de fyra åren. Vi har använt oss av en syntetisk vecka där man till exempel undersöker måndagen från en vecka, tisdagen veckan därpå osv. Vår främsta utgångspunkt har varit Marina Ghersettis forskning om den alltmer utbredda sensationsjournalistiken samt andra teoretiker som forskar inom samma område. Den kvantitativa studien visade att brott förekommer mest som huvudnyhet på förstasidorna samt att det förekommer mer nyheter om kändisar än vad det gjorde för 30 år sedan. Den vanligaste huvudaktören är den ”vanliga människan” och huvudnyhetens ursprung och källa är oftast från Sverige. Den kvalitativa analysen pekade ut att det har skett en förändring på tidningarnas förstasidor. Bilderna har blivit mindre i storlek men fler samt att reklam på tidningarna förekommer i allt högre utsträckning nu än för 30 år sedan. Undersökningen visade också att tidningarnas förstasidor liknade varandra mer utseendemässigt för varje år som gick. / The purpose of this study is to compare the front pages of Aftonbladet and Expressen in four different years within a period of 30 years to see what changes have been done. We have also examined the development of the media over time. Our examined years are 1977, 1987, 1997 and 2007. The material of examination consists of 182 front pages which are well spread over the four years. We have employed a so called synthetic week, meaning that you examine Monday one week, Tuesday the following week, and so forth. Our main starting point has been the research of Marina Chersetti about the increasingly widespread journalism of sensation, as well as other theorists carrying out research within the same area. The quantitative study showed that crimes are the most frequently occurring head news on the front pages and that there are more news about celebrities today than 30 years ago. The most common main figure is the “ordinary individual” and the origin of the head news, as well as the source, is mostly Swedish. The qualitative analysis pointed out that the front pages have changed. The pictures have become smaller but more numerous, and compared to 30 years ago, advertising occur to a greater extent today. The study also showed that the front pages became more similar in appearance every year.

Purpose: The aim of this bachelor thesis is to investigate the relationship of online subcultures, electronic trust, electronic word-of-mouth, and purchase intention towards a special event within selected Facebook Pages. Background: Given the increasing impact of social media platforms in communications not only between consumers, but also consumers and companies, this study takes a deeper look at the influence that companies can exercise on consumer’s purchase intention for a special event through these platforms. The background is based on previous researches and existent theories related to products, which are tested for a special event. Method: In order to fulfill the purpose of this study  a cross-sectional design is applied. A deductive approach is followed, and a quantitative method is used through the application of questionnaires in order to collect the empirical data necessary to answer  the given research questions. The questionnaires were distributed to the selected sample, which is anyone who “likes” the following Facebook Pages: Sweden Rock Festival, Göteborg Horse Show, Hultsfred, and Swedish Speedway Grand Prix. Conclusion: Based on the background a modest to strong relationship was expected  between the measured variables. This however has been disconfirmed by the results, thus showing a weaker relationship than has been previously tested with regards to a product. The main finding is that when it comes to special events, the organizer is seen as a more reliable source, thus it is more influential than fellow members of the Facebook Page.

Personal home pages are outgrowing their playful beginnings to serve serious purposes. At the forefront of this emergence is academia, where they are becoming a meaningful way for researchers to engage each other. Yet, the medium is still in its infancy: The medium, its adopters, and their practices are unduly constrained by current technology. To better study the meaning and use of personal home pages in academia, I created the AniAniWeb personal-home-page system to loosen these constraints. AniAniWeb applies wiki technology to facilitate easy editing, to enable interaction, and to focus the user on content creation. Others began adopting AniAniWeb in fall 2003. This dissertation centers on a case study of six graduate students and their experience with AniAniWeb over a period of two years. Their practices are viewed through three analytical lenses. Media theory focuses on the technology. Communities of practice focuses on the social context. Core identity theory focuses on the individual. When combined, these frameworks lead to a rich understanding of personal home pages in academia. Based on observations and interviews, issues of design, technology, meaning, and use are addressed.

社群媒體是現今主流的行銷管道，而Facebook更是其中的佼佼者。許多旅遊業者也試圖透過粉絲團作為與顧客交流的媒介，但是多數並不了解怎樣的行銷策略才是適合的。 我們的研究是為了了解性別是否對於旅遊類型粉絲團的行銷有不同的偏好，並且針對不同的旅遊產品是否也會有不同的偏好。我們收集了已經利用粉絲團作為行銷管道的旅遊業者的資料進行分析並驗證我們的假設。 我們證實了，男性會偏好理性的廣告訴求並且偏好sensation-seeking的旅遊產品而女性會偏好感性的廣告訴求並且偏好sensation-avoiding的旅遊產品。並且，若粉絲團的廣告貼文能適切的搭配性別對廣告訴求及旅遊產品的偏好，粉絲團的社群績效如品牌知名度、品牌參與度以及口碑都會有所提昇。 我們的研究提供了旅遊類型粉絲團的經營準則並提供適切衡量自身經營績效的方法。 / Social media is having a major impact on marketing today, and Facebook is one of the most popular social media platforms. The growing importance of social media in the online tourism domain has also been confirmed. Many travel agencies have started to use Facebook fan pages as a marketing platform to interact with their consumers; but these agencies are still seeking the most suitable marketing strategies. Our research aims to examine whether different genders have different preferences for tourism Facebook fan page marketing information. In addition, we are interested in exploring whether that preference would be affected by different tourism products. We collected Facebook post data from a tourism agency that had already used Facebook to promote its business and reach customers in recent years, and we used those data to test our hypothesis. We confirmed that male do prefer rational appeals advertisement and sensation-seeking tourist attractions while female do prefer emotional appeals advertisement and sensation-avoiding tourist attractions. Moreover, if we fit gender preferences in advertisement appeals and tourist attractions to promote suitable tourism products, the performance on Facebook fan page, brand awareness, brand engagement and word of mouth, will be improved. Our paper is expected to be a contribution to research in this field, to be the basis for a guide for Facebook fan page managers who do not know how to manage their Facebook fan pages and to provide a suitable method for measuring the impact of Facebook fan pages.

Syftet med studien är att få en djupare förståelse för hur användare av sociala medier förhåller sig till, och varför de väljer att följa företagssidor i sociala medier, vad de förväntar sig av dem samt hur de upplever företagens ständiga närvaro. Vi har undersökt detta utifrån en kvalitativ ansats och har använt fokusgrupper för att samla in studiens empiriska material. Fokusgruppsintervjuerna är semistrukturerade då detta anses vara lämpligt för att fånga in så mycket som möjligt av ämnet samtidigt som deltagarna får möjlighet att diskutera fritt. Det teoretiska ramverk som används i denna studie omfattar konsumentattityder, konsumentbeteende, skapande av image genom varumärken och word of mouth i sociala medier. Våra resultat visar att de största anledningarna till att deltagarna följer företag i sociala medier är för att få tillgång till information och inspiration samt ta del av underhållning. Majoriteten av deltagarna följer även företag för att få någonting tillbaka i form av tjänster, rabatter eller erbjudanden. Image är en avgörande faktor till varför deltagarna väljer att inte följa företagssidor. Den mest återkommande förväntan deltagarna har är att företagssidorna ska ge möjlighet till en tvåvägskommunikation, att företag ska svara på användares kommentarer samt att deras svar är relevanta. Deltagarna ställer sig generellt sett positiva till företags närvaro i sociala medier, främst för att detta ger dem möjlighet att påverka företag genom att framföra sina åsikter och kritik samt ta del av andra användares kommentarer. Deltagarna är mest negativa till företagsrelaterat innehåll som de själva inte aktivt har valt att ta del av. Majoriteten av deltagarna anser att det skulle kännas konstigt om företag inte fanns i sociala medier och menar att det är bättre att de finns där än att de inte gör det. / The aim of this thesis is to gain a deeper understanding of how social media users relate to and why they choose to follow business accounts in social media, what they expect from them and how they feel about businesses constant presence in social media. We have studied this through a qualitative approach and have collected our data through the use of focus groups. In order to capture as much of the subject as possible the interviews have been semi-structured as this is considered to allow the participants to discuss freely. The theoretical framework covers consumer attitudes, consumer behaviour, image creation through brands and word of mouth through social media. The results show that the participants mainly follow business accounts for information, inspiration and entertainment. The majority of the participants also follow business accounts to gain access to discounts, promotions and services. However, image is also a key factor as to why the participants choose not to follow business accounts. The most recurring expectation among the participants is that the business accounts enable two-way communication, that businesses respond to users' comments and that the responses are relevant. On the one hand the participants generally perceive businesses presence in social media as positive when it gives them the means to influence businesses, express opinions and criticism and learn from other users' comments. On the other hand the participants generally perceive businesses presence in social media as negative when content they have not actively chosen to take part of reaches them. That said, the majority of participants believe that businesses should be present in social media and would perceive it as somewhat strange if they where not.

Konstanz, FH, Diplomarb., 2003.

Made available in DSpace on 2015-04-11T14:02:58Z (GMT). No. of bitstreams: 1 Caio Moura Daoud.pdf: 3197574 bytes, checksum: 0c7b4dcb04bf82e38f2ef4c47bd0b3ea (MD5) Previous issue date: 2013-03-28 / CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Unlike traditional documents, Web pages are composed of different segments or blocks, each block has specific functions in each page. Recent work in the literature has shown that information on these segments may be useful to improve the results of numerous tasks in information retrieval and data mining areas. For this reason, there are many scientific works proposing different methods for Web pages segmentation. Generally speaking, the targeting methods found in the literature only use evidences of the page to be segmented. However, based on the observation that the pages of a site tend to have very similar layouts, we present a strategy based on machine learning that explores overall evidences of Web sites. Our method, which adopts Support Vector Machines for the learning process, and use the SOM structure (Site Object Model) to aggregate information from all pages of aWeb site, achieved good results when compared a manual segmentation approach, and with a recent approach in the literature. / Diferente dos documentos tradicionais, as páginasWeb são compostas por diferentes segmentos ou blocos, cada qual desempenhando uma função específica dentro de cada página. Trabalhos recentes da literatura têm demonstrado que informações sobre esses segmentos podem ser úteis para melhorar os resultados de inúmeras tarefas das áreas de recuperação de informação e mineração de dados. Por esse motivo, existem muitos trabalhos científicos propondo diferentes métodos de segmentação de páginas Web. De uma forma geral, os métodos de segmentação encontrados na literatura utilizam apenas evidências da própria página a ser segmentada. No entanto, partindo da observação de que as páginas de um mesmo site tendem a possuir layouts bastante similares, apresentamos neste trabalho uma abordagem baseada em aprendizagem de máquina que explora evidências globais dos Web sites. Nosso método, que adota Support Vector Machines para o processo de aprendizagem, e usa a estrutura SOM (Site Object Model) para agregar informações de todas as páginas de um mesmo Web site, apresentou bons resultados quando comparado com uma abordagem de segmentação manual, e quando comparado com uma recente abordagem da literatura.

The aim of this thesis is to analyse, design and implement a system to present business objects. These objects are accessible through an existing RESTful API of an integration system. The system combines various sources and publishes them together with information how these data are stored. The task of the thesis is to create data views that meet the following requirements - they can react to metadata changes, they support multiple output formats and these views can be customized. The application should be easily modifiable and connectable to already existing web systems.

The primary purpose of this project is to develop an online forum to facilitate communication among educators, parents, and students resulting in an open environment for more informed decisions by all those involved in the educational process. The second purpose is the personal development of an electronic learning application using online tools needed for an effective online learning environment that will cost the school district little or nothing.

Diploma thesis focus on optimization of online marketing communication of Reinto company. Based on these analyzes, it is proposed optimization of existing online marketing communications including budget, risk analysis, time schedule, RACI matrix and other recommendation.