This thesis is of a theoretical nature: it does not include any field research. It includes a proposal for an elementary school brochure-guide for parents in Czech Republic, created by the author of this thesis. The thesis summarizes findings on the educational curriculum reform in the Czech Republic, which took place in 2007, and analyses ways in which parents were informed. The text focuses first on the reform itself, its objectives and its basic features. It then analyses the relationship between family and school, stating that parents as a group are of major importance for the successful implementation of the reform. It is therefore crucial to properly understand this group. In connection with the reform and its importance for parents, the text deals with how the informational campaign was conceived in the Czech Republic and in the UK. The 'Guide for Parents of English pupils aged 5 to 7 years' is then described as a source of ideas. Based on this, a proposal for a brochure-guide was created to be used as informational material for parents in the Czech Republic.