Purpose: The study aims to describe and analyze how investors are influenced by information in decision-making processes regarding equity and debt-based crowdfunding. Theories: Elaboration Likelihood Model, Asymmetric information and previous relatable studies.  Method: Qualitative method with semi-structured interviews. Conclusion - The results from the study showed that central factors can lead to debt-based projects and peripheral factors to equity-based projects. The decision-making processes differed in the two different types of crowdfunding according to the security, or uncertainty, of the project. It also turned out that investors preferred debt-based crowdfunding projects. The study also proved the importance of information for the investors differs whether it is a debt- or equity based project.