This study looks at creating a mobile application prototype of Faculty of Management of University of Economics Prague. The theoretical section discusses the digital product design process, the particularities of the mobile user interface and general cognitive theory. In the practical section, personas and product functional requirements are modelled using user research. The key application structure is designed on the basis of these requirements and cases of use. Finally, an interactive prototype is created and the most important parts of the application are refined using visual design.

Predmetem diplomove prace je zpresneni komunikacni strategie nejvetsi evropske studentske organizace—Erasmus Student Network AISBL. Prace definuje status quo organizace a po jeho analyze navrhuje zpusob, jakym lze diky tvorbe obsahove strategie z pohledu ciloveho uzivatele (tvorbou person) zvysit zasah a zlepsit cileni obsahu pro jednotlive komunikacni kanaly.

This thesis explains meaning of user experience, its main aspects, selected methodology, its integration into agile development process and what UX maturity level can be represented in real company. It also deals with analysis of selected existing user interfaces used for network print management and its end users. Prototyping and user testing methods are iteratively applied to these user interfaces. Evaluation of these methods concludes the thesis with a recommendation what UX processes should be integrated for future development of user interfaces in Y Soft.