Författare:   Alexander Falck, Ekonomprogrammet inriktning marknadsföring Sebastian Ivarsson, Enterprise and Business Development Handledare:                      Kåre Skållerud Examinator:                      Frederic Bill Titel: Att marknadsföra döden: en jämförande studie mellan tjänstemarknadsteori kontra begravningsbyråers arbetssätt. Bakgrund och problemdiskussion: Produkter och tjänster marknadsförs på olika sätt, för att marknadsföra tjänster så har den ursprungliga marknadsföringsmixen från Kotler utökats med ytterligare tre delar för att beskriva det som är viktigt i tjänstemarknadsföringen. Begravningsbyråer befinner sig idag i en efterfrågesituation som kallas negativ efterfrågan. Negativ efterfrågan innebär att kunden inte vill veta av företagens produkter. Denna situation skapar frågetecken till hur begravningsbyråer egentligen marknadsför sig då kunden inte är intresserade av företagets produkter. Vid vår förberedande forskning visade det sig att det hade författats väldigt lite på området. Vi valde därför att ta reda på hur begravningsbyråer marknadsför sig utifrån tjänstemarknadsteorin. Problemformulering: Hur marknadsför sig begravningsbyråer sett ur tjänstemarknadsföringsmixen? Syfte: Att få en förståelse av hur begravningsbranschen marknadsför sina tjänster. Metod: Metoden i denna studie är kvalitativ, för att förklara ämnet på en djupare nivå. I studien används fallstudier. Fallstudierna har gjorts hos tre begravningsbyråer, vi har även utfört två telefonintervjuer med en reklambyrå och ett branschförbund för att komplimentera materialet från begravningsbyråerna. Studien avgränsas till fyra delar i den utökade tjänstemarknadsföringsmixen; process, personer, påtagliga bevis samt påverkan. Vi har även valt att anonymisera alla deltagare i denna studie. Slutsats: Begravningsbyråer arbetssätt skiljer sig inte markant mot teorin när det gäller process, personer och påtagliga bevis, det skiljer sig däremot markant när det gäller påverkan. Nyckelord: Begravningsbranschen, Marknadsföring, Marknadsföringsmix, Negativ efterfrågan, Personer, Process, Påtagliga bevis, Påverkan, Tjänster, Word of Mouth

Investigating a crime of rape relies heavily upon physical evidence, which provides the court with tangible objects that are not subject to memory loss. The recognition ofphysical evidence plays a critical role in the investigation process. The first step of crime scene investigation is to conduct observation to locate valuable physical evidence; a task that depends on the skills of the investigating officer. The more common types of physical evidence that could link a suspect to the crime were identified in this study. This dissertation endeavours to provide crime scene investigators with answers on how to conduct observation at a rape crime scene. This research is based on interviews and a literature study, and will furnish insight and information about the observation process at rape crime scenes. The findings of the research may generate guidelines for crime scene observation. Recommendations and conclusions are indicated in the final chapter. / Police Practice / M. Tech (Forensic Investigation)

In this dissertation, the researcher wants to establish the use of firearm evidence in the investigation of the crime of murder. Firearm evidence can be of significance to the investigators during murder investigations. To determine the importance of this evidence the researcher has formulated the following research questions to address the research problem:  What is the role of forensic science in the investigation of crimes?  How can firearm evidence be used in the investigation of murder? An empirical research design and qualitative research approach were used for this dissertation. International and national literature sources were consulted and the researcher conducted semi-structured interviews with the investigators from Akasia SAPS, crime scene experts from the Pretoria North LCRC and ballistics experts from the Forensic Science Laboratory in Silverton, Pretoria. The role of forensic science and the use of firearm evidence in the investigation of murder were established. Recommendations have been made for further research on aspects highlighted by the findings. / Police Practice / M. Tech. (Forensic Investigations)

The aim of this research is to determine what physical evidence can be found on the body of the perpetrator to link the suspect with the crime of rape. Regarding this, the researcher was trying to introduce a number of important concepts such as forensic investigation, chain of custody, evidence, information, identification, individualization, crime scene and the Locard Principle. This research will explain the meaning of forensic investigation, the objective of criminal investigation, the difference between information and evidence and individualization and identification. An important principle which all investigators and prosecutors should know is the Locard Principle. It says: "Every contact leaves a trace". The principle further explains that, whenever two objects come into contact with one another, material from the first would be transferred to the second and material from the second would be transferred to the first. Although this principle is important for investigators as well as prosecutors, most of them do not know the principle. The other important thing is the consideration of the body of the perpetrator as a crime scene to prove a crime. A crime scene is defined as an area where a criminal act has taken place. If we get evidence from the body of the perpetrator, we can then consider it as a crime scene. Lastly, regarding the legal rights to collect evidence on the body of the perpetrator, there should be specific laws in Ethiopia. However, there is no specific law. In addition to this, there is no DNA investigation in Ethiopia. Hence, this research will enhance the skills of investigators and prosecutors will benefit from what I have discovered through the research and I am very pleased to be the first Ethiopian in the introduction of the field of forensic investigation to the readers. / Forensic Investigations / M. Tech. (Forensic Investigation)

This study sought to explore the significance of efficient murder crime scene processing. Data were collected through semi-structured interviews conducted with investigators who investigate murder cases in the Nyanga South African Police Service (SAPS) cluster in the Western Cape, to stimulate knowledge of the significance of efficient murder scene processing. A literature study relating to aspects of crime scene management and crime scene processing was conducted. From the results of this research, it appears that participants did realise the significance of efficient murder scene processing. It is, however, apparent that they experienced challenges and shortcomings with regard to efficiently processing murder scenes. Reasons for this are inexperienced investigators, overload of murder scenes to investigate, lack of human resources, and lack of cooperation between investigators and crime scene experts. The study makes recommendations that could assist the Nyanga SAPS cluster in improving the processing of murder scenes. / Police Practice / M. Tech. (Forensic Investigation)

DNA is identified as a powerful tool in the solving of rape cases, but it is often destroyed either by members of the public or the police officials who attend to the scene. The aim of the study was to evaluate the management of DNA evidence in rape cases in the Bishop Lavis Policing Area. To address the research topic under investigation, research questions, a legal framework and policies were used. The outcome of the study indicated poor performance in securing the crime scene and ensuring that physical evidence is preserved and not tampered with. On this basis, it was recommended that developmental workshops and intensive training on the management of DNA evidence be conducted to all members of the South African Police Service attend to rape crime scenes. This should be done to equip them with knowledge and an understanding of the management of DNA evidence. / Police Practice / M. Tech. (Forensic Investigation)

The aim of this research was to evaluate the role of the first responder at the crime scene, focusing on visible policing members at Ivory Park Police Station situated in Gauteng Province. A qualitative approach was employed in which the multiple data sources of literature, documents (SAPS directives) and structured interviews were compared in an attempt to substantiate the research findings. The interviews were conducted with visible policing members who attended to crime scenes as first responders and with detective branch commanders. This research discussed a number of key concepts: crime scene, criminal investigation, first responder, Locard’s Principle and physical evidence. It explained that criminal investigation is a logical and systematic process of gathering, locating and collecting evidence and the subsequent apprehension of perpetrators of crime in an attempt to secure a conviction. The objectives of criminal investigation are to detect crime; locate and identify possible offenders; gather, collect and process evidence; arrest offenders; recover stolen property; and bring the perpetrators before court to secure a conviction. The basic purpose of investigation is to prevent crime. Locard’s Principle, also known as the “the contact theory”, is that every contact leaves a trace. This research also suggests the processes that must be followed when crime is reported, the meaning of preliminary investigation, and the basic considerations during preliminary investigation, the main mistakes made by the first responder and the solutions to the identified mistakes. It is imperative that visible policing members familiarise themselves with the purpose of investigation and develop an understanding of the term “Locard’s Principle”, the process that must be followed when crime is reported, the basic considerations in the preliminary investigation of a crime and the main mistakes made by the first responders at the scene of crime, as these carry significant weight in the execution of their daily duties. These must be understood by the first responder as they contribute to the successful investigation and prosecution of offenders. This research hopes to assist in securing convictions and decreasing the number of repeat offenders who commit crimes. / Criminology and Security Science / M.A. (Criminal Justice)

The main purpose of this research is to assess the utilisation of the Local Criminal Record Centre (LCRC) in rape crime scenes. First responders need to attend to the crime scene and secure it as soon as possible. Other role-players such as the Family Violence, Child Protection and Sexual Offences (FCS) investigator and LCRC fieldworkers should be activated by the first responder to the rape crime scene. Ideally, role-players should be activated as soon as the case is reported to the first responder. Members of the LCRC are responsible for recording the crime scene by taking photographs, making video recordings and drawing sketch plans of the scene. The LCRC is also responsible for processing the rape scene for physical evidence such as fingerprints, blood, hair, semen and saliva. The crime scene is a major source of information as far as physical evidence is concerned. The body of the victim is also a major source of physical evidence. It is therefore essential to have the rape victim examined by a medical examiner and the crime scene to be processed by the LCRC fieldworker timeously, in order to secure physical evidence that could be used to individualise a suspect. The discovery of physical evidence could place the suspect on the scene of crime and link such suspect to the crime committed. The physical evidence could also assist in corroborating the version of events from the victim. The physical evidence could also be used to exclude suspects as well. This dissertation seeks to highlight the importance of having the LCRC processing rape crime scenes for physical evidence and to emphasise the responsibility of the first responders to activate LCRC fieldworkers to process the scene of incident timeously, in order to maximise physical evidence recovery. / Criminology and Security Science / M. Tech. (Forensic Investigation)

The aim of this research is to determine what physical evidence can be found on the body of the perpetrator to link the suspect with the crime of rape. Regarding this, the researcher was trying to introduce a number of important concepts such as forensic investigation, chain of custody, evidence, information, identification, individualization, crime scene and the Locard Principle. This research will explain the meaning of forensic investigation, the objective of criminal investigation, the difference between information and evidence and individualization and identification. An important principle which all investigators and prosecutors should know is the Locard Principle. It says: "Every contact leaves a trace". The principle further explains that, whenever two objects come into contact with one another, material from the first would be transferred to the second and material from the second would be transferred to the first. Although this principle is important for investigators as well as prosecutors, most of them do not know the principle. The other important thing is the consideration of the body of the perpetrator as a crime scene to prove a crime. A crime scene is defined as an area where a criminal act has taken place. If we get evidence from the body of the perpetrator, we can then consider it as a crime scene. Lastly, regarding the legal rights to collect evidence on the body of the perpetrator, there should be specific laws in Ethiopia. However, there is no specific law. In addition to this, there is no DNA investigation in Ethiopia. Hence, this research will enhance the skills of investigators and prosecutors will benefit from what I have discovered through the research and I am very pleased to be the first Ethiopian in the introduction of the field of forensic investigation to the readers. / Forensic Investigations / M. Tech. (Forensic Investigation)

The use of technology and science in the investigation of crime plays a major role in the resolution of complicated cases that cannot be solved by means of other available evidence during the prosecution of rape cases. The study details the importance of semen in investigation of rape cases and emphasizes that semen discovered during the investigation must be analysed in all cases of rape and used as evidence in court. The use of semen as evidence in the investigation of rape cases is a modern intervention aimed at producing evidence that is reliable and relevant. / Criminology and Security Science / M. Tech. (Forensic Investigation)