許多讀者時常透過閱讀旅遊敘事來認識異地，無論是敘事中的文字或圖片，皆能為讀者建構異地風貌並藉此延伸出許多關於該地的認知與想像。據此，本研究旨在探究讀者在閱讀旅行敘事過程中，對於旅行圖文敘事因何產生想像，是否有特定因素會勾起讀者的想像開關，圖文敘事因何使讀者產生想像。 研究發現，讀者閱讀旅行敘事時，對於具有當地特殊文化背景的物品、人物的故事、動作與對話、歷史背景等特別能夠勾起讀者的想像。文字敘事可利用關於細節的描述、感官、形容詞、生命經驗、故事等喚起想像。此外，非本國文字的使用也可使讀者延伸想像。圖片在旅行敘事中的功能多在印證與具體化，且可能限制讀者想像。 讀者所生成的想像內涵中可發現，閱讀旅行圖文敘事能夠使讀者產生關於空間、修補外在客觀形式、情感、聯想、生命經驗、記憶以及五感聯想中的視覺聯想等。而其他時間、因果、對比、創造新形象以及五感聯想中的聽覺與嗅覺皆少有想像。 / Many readers access to foreign place by reading travel narratives and pictures. While reading travel narratives, many imaginations and affection come out from their mind. This study aims to explore the imagination of reader on travel narratives and pictures. If there is any element in narratives and pictures can arouse reader’s imagination, and what those elements are. The study shows that when reader found something is unfamiliar with, people’s conversation and story, and the history can arose imaginations. The descriptions, adjectives, life story and experience in narratives do help to arose imagination. In addition, foreign characters also make readers think further. However, pictures in travel narratives limit the imaginations, it makes readers stop imagining. Most of imaginations are about the space, fix objective forms, affection, life story, experience, and visual association. Less do people think of time, causality, contrast, making new image, hearing association and olfactory association.