The main goal of this master thesis is to analyse the election campaign of the Czech Pirate Party in the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2017. Even though the Pirate Party have participated in several elections since 2009, the election in 2017 brought the greatest electoral success. Nowadays, the external experts from various fields participate in the pre-election campaigns of the parties. Such cooperation usually lasts only during the pre-election campaign and it ends after the elections. These experts create campaign strategies and plans, train party leaders in communication, provide brand analyses, etc. The primary objective of this thesis is to analyse how the campaign of the Czech Pirate Party was conducted in 2017, whether they collaborated with external experts and what elements they had in their campaign.

The Diploma thesis will deal the main actors who support elements of direct democracy in Czech political system. Concurrently I want critically approach to their thesis and valorize its relevance, viability and potential impact for Czech society. First of all I will present each of elements of direct democracy, which are town meeting, initiative, referendum and recall. I refuse that a direct election of president or other political actor is an element of direct democracy. I classify a direct election of political actor like a synonym of representative democracy in this Diploma thesis. I will also present examples of countries like Switzerland or California, which has huge experience with using of direct democracy. Focus of my interest will be also on Scottish independence referendum and Slovak referendum about family and marriage. After this theoretical and empirical introduction I will critically approach to thesis about elements of direct democracy of Czech political actor like the Dawn of Direct Democracy, the Public Affairs, the Movement for Direct Democracy and the Czech Pirates Party, however I will mention other political actors and theirs ideas of elements of direct democracy, mainly I will mention the Czech government's proposition of law about general referendum in Czech republic. The...