The master thesis deals with the performance evaluation of the selected company according to the multi-criteria model START PLUS. Based on the assessment of key performance indicators in individual areas a scoring is created in order to identify strengths and areas for improvement. The last chapter of this thesis is dedicated to proposal of concrete measures and recommendations to increase the performance of the analyzed company.

This diploma thesis focuses on the evaluation of the performance of the selected company with the help of a multi-criteria model START PLUS. The whole thesis is divided into four fundamental parts that are intertwined. The first part deals with the objectives set and the chosen methodology of this thesis. The theoretical block explains the basic concepts and conventional and unconventional approaches to performance measurement. In the analytical part, the company is characterized, and a complex analysis is carried out based on the chosen model, which results in the identification of strengths and opportunities for improvement, as well as in the point assessment in the studied areas. Based on these findings, real measures are created in the design part, which should contribute to the increase the performance of the company.