This thesis deals with the evaluation renge of North American asters species Symphyotrichum Ness. Furthmore by their history, morphological, physiological, cultivation and introductionhistorical aspect. In this thesis was evaluated 85 kind and varieties of the genus Symphyotrichum Ness and existing range of collection ZF MENDELU expanded to 138 pieces autumn asters. Part of this work is to compare varieties of these specials and recommendations for the best of them, for gardeners, and for use in urban greenery.

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Pond management in the Czech Republic uses semi-intensive methods to produce market carp in fishing ponds. Natural food complemented with cereals play an important role in this economical and environment-friendly method of fish breeding. The system makes it possible to increase weight gains of carps in comparison with natural production. At this level of production the market carp maintains high quality meat and therefore it is highly valued also on markets abroad. Every year approximately one half of the market carp production is exported from the Czech Republic and the rest is sold in this country. The purpose of my work is to assess the existing technology of additional feeding of market carp in Fishery Chlum u Třeboně, where I have monitored the stock, spring and , losses, individual weights, weight increases, used feed and feed coefficients. I have also cooperated on monitoring of pilot plant tests in the system of Humlenské ponds where the carps were fed with various cereals

This thesis is analysing the current marketing strategy of Česká pojišťovna. In particular, it is focused on changes which were realised during the marketing campaign named "Podzimní ofenzíva 2011". There are described innovations of products of insurance, marketing communication and distribution department of Česká pojišťovna. The attention is also dedicated to the creation of insurance prices. In the theoretical part, there are characterised particular parts of marketing mix, service marketing and insurance mar-keting.

Gu Taiqing (1799-1876) also known as Gu Chun was poetess of Manchu origin, author of shi poems, ci lyrics and the first Chinese novel written by woman. Research of the diploma thesis is based on ci lyrics collection Fisherman`s songs from Eastern Sea and partly on shi poems Collection from the Tower of Celestial Wandering. Gu Taiqing`s poetry, of which some translations are included, is strongly autobiographical and it almost represents chronicle of her life. Poems give opportunity to explore her curriculum vitae, lyrics on the other hand create space for Gu Taiqing`s unique poetry language. Gu Taiqing expresses herself in many ways - as devoted wife, loving mother, faithful friend, art enthusiast, traveller and flower fancier. The main directions of her poetry was poetic interview or exchange with her husband Yihui and poems addressed to her friends - poetesses, members of The Autumn Red poetess circle. Gu Taiqing was inspired by each of the following Song poets: Zhou Bangyan, Jiang Baishi, Li Qingzhao, and their specific influence on Gu Taiqing`s poetry will be shown with examples in the diploma thesis. Gu Taiqing's poetry connects traditional literature with the first diffident exploration of the new territory. Gu Taiqing`s unique poetic expression completes woman chambers poetry and shows the...