This Diploma Thesis "Mediatization of Political Sphere" deals with the systematic influence of mass media and their logic on the functioning of the political system, process development and implementation of policy instruments and methods of political communication. First of all the theoretical part is focused on the description of the institutional importance of media in the social environment, more properly introduces images of the effects of media communications in the society, characteristics of the participation of media organizations in the economic relations so that the concept of mediatization in the frame of media studies could be defined and to specify its aspects in connection with a set of knowledge of media logic. The thesis does not omit the introduction of basic logic elements of political sphere, it also deals with its implicit settings, as well as modifications of the political structures in response to transfer a large part of the policy enforcement into the symbolic space of the media. The theoretical interpretation is followed by the research which is focused on the selected elements of mediatization in the Czech context. In the first stage the quantitative research method of content analysis is used to find out which topics and which representatives are observed by the Czech...

The master's thesis Politics, Media and Manipulation: Political Journalism and Pragmatic Linguistics examines contemporary Czech publicized political communication using pragmatic analysis. It focuses on topics like power, ideology and self-presentation of the political participants in the media. It is also concerned with the framing of media communication and with the communication strategies that the political participants and journalists use. The research was conducted with the use of quantitative pragmatic analysis. Each sample was examined from many different angles. In this thesis, pragmatic phenomenon are examined like the function of the statements, speech acts, intertextuality, conversational maxims, the use and violation of speech etiquette, presupposition, conversational implicatures, deixis, and reference. The semiotic analysis and the examination of the context, from which the analyzed media texts originated, is involved as well. Journalistic texts from different types of media from the time of the first Czech direct presidential election have been chosen as samples for the analysis. The goal of the thesis is to design a complex pragmatic analysis and describe the used communication strategies of the participants.

While in Western democracies the study of the impact of Internet on civic and political participation is very popular, in the Czech Republic this type of study is still at the beginning. It is merely focused on the impact of Internet on voter turnout and political campaigning. However the study of the impact of the Internet on civic and political participation from the indivdual level is still missing. Because of that te aim of this study is to analyze the impact of Internet use on political and civic participation. Based on my research I analyzed the internet activities and main factors that influence participation. The results of this study show that Internet is not going to be a panacea for political participation.

The presented diploma thesis focuses on the attitudes of selected youth political organizations in the Czech Republic towards the European Union and the process of European integration. It takes in account the fact that youth political organizations can be identified as agents of political socialization as well as it is possible to study them within the broader term of political participation (to study their influence on attitudes and opinions of their members). The analysis concerns selected eight Czech youth political organizations, Mladí sociální demokraté (the Young Social Democrats), Mladí konzervativci (the Young Conservatives), TOP tým, Mladé ANO, Mladí zelení (the Young Greens), Mladí lidovci, Mladí křesťanští demokraté (the Young Christian Democrats) and mSTAN. The theoretical basis for the analysis is Euroscepticism, specifically the typology of C. Flood and S. Usherwood is used. This typology, with six possible positions, is linked to six scenarios of possible development, based on the five scenarios presented by the European Commission in 2017 as part of the White Paper on the future of Europe and its further direction. Compatibility of both scales is tested. The necessary data collected via questionnaire survey. The thesis concludes that youth political organizations are relevant...

The main goal in this paper is to make an in-depth analysis of the regulatory situations that can arise during mergers when political involvement takes place. The research is based on four controversial merger cases of undertakings within the same country (E.On-Ruhrgas), European Union countries (E.On-Endesa, Unicredit-Hypoverein) and between companies from the USA (Boeing-McDonnell Douglas) that have effect on the European market. We analyze the four mergers using Michele Ruta and Massimo Motta models from the paper "A Political Economy of Merger Policy in International Markets" (2008). By the end of the research we reached the conclusion that due to some lapses in the European Commission Merger regulation at the time of the mergers, as well as due to government involvement in the mergers, they are not always cleared in the benefit of the market competition or consumer welfare, but due to nationalistic interests of governments to have big players on the market or to keep governmental power in certain industries, even with the risk of harming competition. Along with this, from the mergers analyzed here, it becomes clear that local or union authorities scrutinize the foreign acquirers more.

This thesis deals with the TV political satire. It characterizes the selected audio-visual session of the genre of the Czech and American productions. Programs from the Czech environment were Česká soda, S politiky netančím and Politické harašení aneb S politiky stále netančíme, 168 hodin and Kancelář Blaník. The American programs were The Daily Show, The Colbert Report and The Onion News Network. All these TV programs were initially characterized from formal and content points of view. Then, these American and Czech programs were compared from a formal point of view, for example, it refers to the use of music, language and visual comedy, parody, comedy hoax , etc. Powered by TCPDF (www.tcpdf.org)

The diploma thesis deals with media representation of Slovak political case "Gorilla" in Slovak and Czech print dailies. The thesis builds upon the theoretical principles of the relationship between politics and media in a given societal system, media framing of political news, and normative aspects of balance in the news. A definition of scandal follows as well as description of fundamental characteristics of promotion in the media of political scandals in particular. The thesis aims at application of this theoretical basis on the aforementioned case and its empirical verification. The empirical research includes source analysis and an evaluation of the source balance. A quantitative content analysis is used for these purposes. The results show an intense media coverage of the case and a major media focus on elite (political) resources as well as a frequent representation of particular political actors at the expense of others (related to the case). The results also demonstrate that media did not reflect the fact, that the authenticity of the Gorila document which was the origin of the case was not officially proven at the time.

Master thesis concerns itself with Czech edition Forbes magazine. Regarding the global media market today, journal Forbes without a doubt belongs to the fully respected periodical. Magazine Forbes has gained its reputation thru regular publishing business charts. Concept of this magazine was established on the stories of successful people. Thesis examines introduction of the journal on the Czech market and its first year of existence in the conditions of domestic media market. This view is based on political economical communication. The emphasis, in the Czech issue Forbes magazine, is put on the rise of success and identities thru political economical communication and its confrontation with cultural studies. In the frame of wider politico-economic context is part of the thesis dedicated to original American edition of the magazine, whose publisher owns the rights for publishing the magazine in Czech Republic. The main research on the political economical bases related to Forbes magazine is characterised by the production of this magazine, its position and goals on the market, strategy to achieve and target audience. Thesis contains quantitative analysis of the magazine contents and qualitative analysis editorials editor in chief. That should have provided deeper view into the meanings and identities in...

In this thesis I compare two images of political parties, the image that the parties themselves trying to create through the contents of their election programs, with the image of the political parties perceived by the public. This research topic is a reaction to theories questioning the importance of the electoral programs of the political struggle in recent years. I also take into account the electoral preferences of individual respondents during the analysis. I will use data from public opinion polls for my research on secondary data analysis and other research method will be content analysis.

The subject of the diploma thesis is the Political ideologies in programs of political parties of Russia. The thesis consists of three parts. The first one concentrates on theory about ideologies predominantly function and principle of ideologies. The second one provides an overview of evolution political parties in modern Russian history and parliament election results. The third one concerned with programs of Russian current political parties and its ideologies. The goal of this thesis is definition of ideological profile of Russian political parties.