The thesis deals with the change of marketing mix components at polygraphic company. Its aim is to increase the competitiveness of the enterprise in printing industry market. The thesis is divided into three parts. The theoretical part focuses on explaining terms customer, marketing, enlarged marketing mix and basic market analysis. The analytical part compares theoretical knowledge with reality at polygraphic company. The proposal part contains factual suggestions how to improve the actual situation of polygraphic company in terms of market competitiveness. These were compiled on the basis of the analytical part.

Although people meet products of the printing industry daily, they have very shallow knowledge of this sphere. In the theoretical part of this thesis, reader will be briefly acquainted with the printing and its history, focused mainly on the technology of the offset printing. The goal of this thesis is to create an interesting innovative design of offset printing machines in respect of all requirements in terms of ergonomics, safety and functionality of the device. The whole design procedure and its final result are presented in the practical part of thesis.

The aim of this Diploma thesis is the elaboration of the project documentation of a construction part for realization of the new building of the production hall and administrative building in a city of Slavkov u Brna. According to the local zoning plan, both buildings are designed on a plot in the development part of the city. The selected plot is conveniently located due to good accessibility to the D1 motorway. The office building will consist of two above-ground floors. On the first floor there will be the management of the company and the head of the press, the economic and commercial department, hygienic facilities. On the second floor there wil be a graphic studio, a day room and a spacious terrace. The construction system of an office building will be a wall longitudinal. The ground plan of the object is rectangular. the roof is designed as a mono-pitched roof. The factory is a single-storey building. Inside the factory hall there will be a polygraphical technological equipment. The location of the machines is only indicative as well as their choice. The hall will have its own equipment equipped with air conditioning and heating. It is designed as a precast concrete frame. The system is designed longitudinal. The object is a rectangular ground plan with a saddle roof.